Chef-led, plant-based brand Symplicity has launched into retail for the first time with a three-strong range.
From 2 January, Waitrose will stock Symplicity Burgers (rsp: £4.25/230g), Symplicity Sausages (rsp: £4.25/270g), and Symplicity Vegetable ’Nduja (rsp: £4.50/120g).
The products are made by using lacto-fermentation on whole vegetables to “unlock rich, intense flavour while preserving natural nutrition”.
Used in Michelin-starred kitchens, Symplicity was created by chef Neil Rankin and co-founded with restaurateurs Alan and Mark Wogan.
The launch into Waitrose builds on the brand’s reputation in foodservice, where it works with over 700 businesses in the UK.
“It’s the right time to offer home cooks the opportunity to try Symplicity in their own kitchens and join restaurant chefs across the UK who are already creating vegetable-led, taste-first dishes,” said co-founder and CEO Alan Wogan.
Read more: Meat-free 2025: UPF concerns boost clean-label brands
The brand is designed to offer a “clear alternative to heavily processed products” as its range is made of “simple recognisable ingredients and features whole vegetables”.
“We are all about delivering consistent, high-performance flavours; made from whole vegetables, fermented in a simple, natural and time-honoured way,” said co-founder and creative director Rankin.
The burgers and sausages “both deliver a rich and succulent texture” with umami flavours, the brand said.
Meanwhile, the ’nduja is “fiery and rich and has a soft, spreadable texture, making it easy to spread on crusty bread and melt for cooking in pasta or on pizza”.
The range also includes no artificial additives, is lower in calories, low in saturated fat and higher in fibre and protein, the brand said.
The packaging features recipes inside the sleeves to show consumers how to use the range.
No comments yet