Plenish has announced the launch of a zero-sugar oat drink made with only four ingredients.
In what the brand has called a category first, the new zero-sugar product contains neither oils nor additives.
The launch responds to growing consumer concerns around sugar intake from food and drink with data suggesting that sugar content is the leading health concern for consumers.
Plenish Zero Sugar Oat M*lk (rsp: £2.35) is made using water, gluten-free organic oats, plant-based calcium and salt and has launched into Waitrose.
The brand said that by not breaking down the oats into natural sugars like most oat drinks, it has created a zero sugar option “without compromising on creaminess or great taste”.
“At Plenish we recognise the evolving concerns from consumers around making healthier choices, avoiding artificial ingredients, and reducing their sugar intake,” said Russell Goldman, managing director, Breakthrough Brands at Carlsberg Britvic. “It’s about expanding choice within our oat drink portfolio to meet evolving consumer needs.
“We want to make sure retailers are able to provide consumers with healthier alternatives to their favourite products, which is why we’ve ensured that Plenish Zero Sugar Oat M*lk delivers on the same delicious taste, texture, and trust that consumers love, with zero sugar and zero to hide.”
The launch continues Plenish’s expansion of its oat drinks range following the launch of Plenish Enriched Oat M*lk earlier this year.
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