With 99.2% of UK households purchasing biscuits last year [Kantar], the category is a cupboard staple, with shoppers choosing them as an affordabel and necessary indulgence. So what more can retailers do to drive category value? Insights into different need states helps to provide the answer.
This is an advertising supplement brought to you by The Grocer.
The UK biscuit category, now worth £4.2bn [Nielsen], continues to grow, with different shopper missions driving spendthroughout the day. However, understanding the biscuit shopper is crucial to market success.
In this exclusive Masterclass, Mondelēz International shows how retailers can tap into each key biscuit sub-sector to drive interest and basket spend.
Download the full report below:
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Grocer Masterclass_Mondelez1
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