Inside Nisa’s ‘symbol group done right’

UNP Co Op 47534 Nisa Warrington 03 (1)

Nisa’s overhaul involves a smart new fascia, digital screens and refreshed PoS, plus proud callouts to the 2,400- strong Co-op own-label range. That comes with a new commercial model

Ever been confused about how to say Nisa? The perennial debate over how to pronounce the symbol group’s name is cleared up by the newly refitted store in Warrington. ‘Nicer Prices, Nisa People’ is the playful tagline on display around the store.

This isn’t just about snappy catchphrases, though. The revamped store is a showcase for the overhauled Nisa symbol group. The standout feature is the new navy blue fascia – a departure from Nisa’s traditional yellow, grey and white branding. It aims to premiumise the group’s identity and bring it closer to the Co-op.

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