Megan Tatum
Megan is a freelance writer and editor.
- Analysis and Features
How sports sponsorship has evolved for modern brands
Brands are queuing up to associate with the Olympics and Euros this year. But the sponsorship game has changed – and strategic partnerships, social media activity and digital activations are winning
- Analysis and Features
Abuse, aggression and assault: the rising toll of crime on retail staff
Retail workers are reporting worsening mental health as the tide of crime continues to rise. What more needs to be done to help staff?
- Analysis and Features
How businesses can solve the big carbon conundrum
Scope 3 emissions are complex and contentious. Now mandatory reporting is on the cards. Can the industry reach a consensus on measurement in time?
- Analysis and Features
From thoughts of suicide to pride: empowering modern slavery survivors
Set up in 2017, the Bright Future initiative aims to provide modern slavery survivors with a pathway back to employment. Now, seven years on, it’s calling on the food and drink industry to help it ramp up its impact
- Analysis and Features
Face off: Top Products Survey 2023 pits brands vs own-label
It’s no longer a battle of the brands. The bigger battle, after two years of inflation, is between brands and own label. Who’s winning?
- Analysis and Features
Why become a B Corp?
Certification also gives access to a community of like-minded businesses, many of which are open to sharing advice, support or partnering on collaborative projects
- Analysis and Features
Nespresso responds to its critics
Since announcing its certification in April 2022, Nestlé-owned Nespresso has found itself at the centre of the debate around B Corp. Here, Nespresso UK & Ireland sustainability manager Mary Child responds to some of the key criticisms levelled against the business
- Analysis and Features
How Nespresso and Brewdog have brought B Corp to a crossroads
Ethical business accreditation scheme B Corp is set to change the way it assesses companies, a move that may help to ease concerns about the direction of the movement and heal a rift that has divided its members
- Analysis and Features
The drinks brands trying to make the world a better place
Alcohol brands are reacting to consumer demand for better ethics with (mostly) favourable results. What are the positives and pitfalls of a higher sense of purpose?
- Analysis and Features
How Israel became foodtech’s Silicon Valley
Israel has become the global capital of cultivated meat. How? Why? And what’s the latest game-changing foodtech it’s coming up with?
- Analysis and Features
The eight most exciting innovations from Israeli foodtech startups
“The alt protein sector is a strategic asset to diplomacy”
- Analysis and Features
How the Apprenticeship Levy became a £3bn swindle
David Cameron’s pet project was meant to boost opportunities for apprentices, but companies say most of the money is disappearing into the Treasury’s pockets. What’s going on?
- Analysis and Features
How Britain’s 100 biggest brands are innovating through a cost of living crisis
NPD is expensive and risky. Some brands have pulled back, but others are reaping the benefits of thinking long term and investing accordingly
- Analysis and Features
How to justify marketing spend during an inflation spike
Though UK ad spend started strong in 2022, growth began to slow in the second quarter
- Analysis and Features
What about the gen Z shoppers on the other end of the phone?
A new generation of influencers are emerging with strong appeal for young consumers. Ahead of The Grocer’s upcoming gen Z conference, what are the benefits and pitfalls of working with them? And who are the most influential in food and drink?
- Analysis and Features
The eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence
- News
Jamie Laing, Huel, Meta and M&S among featured presenters at Gen Z conference
The Grocer’s action-packed Gen Z conference features exclusive research, well-known influencers, fascinating case studies and panel discussions on themes from recruitment to marketing
- News
Gen Z marketing conference programme unveiled by The Grocer
Taking place on Tuesday 14 March at Kings Place in London, the event will explore everything the industry needs to know about how to win with gen Z in grocery
- Long reads
The Grocer Top Products Survey 2022: How can brands stay in focus?
Commodity price hikes, the war in Ukraine and inflation have changed the way Brits shop in the past year, while also piling pressure on suppliers and retailers. Which brands and categories have negotiated the system shock best?
- Analysis and Features
The Grocer’s New Product Awards 2022: value shines through among winners
Though price and a strong sense of value ran through many launches, the existing macro trends of health, sustainability and convenience remained among this year’s winners