With energy drinks now worth more than £1.5bn in GB and the sector becoming more mainstream, CCEP and Monster identified and tapped into a £300m opportunity by harnessing key category drivers such as the demand for low- and zero sugar and additional functional benefits. Find out how retailers can now benefit from its success.
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How retailers can benefit from the success of the energy drinks sector
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Monster2022-06-10T07:00:00+01:00
The energy drinks category continues to boom presenting myriad opportunities for retailers to grow their sales. In this video, two driving forces playing a part in its success explain how.
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