All comment & opinion articles
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Comment & OpinionStop treating the World Cup like just another promotional moment
The World Cup is the biggest retail occasion of the year – so why are so many brands still thinking tactically, asks Patrick Finlay, MD at The Category Management Company
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Comment & OpinionYour Voice: Morrisons, EPR and dynamic pricing
I worked on the Morrisons brand 15 years ago. Back then, the business had a distinctive advantage in grocery retail: its vertically integrated model
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Comment & OpinionRetail knows how to market visible trends. GLP-1s are different
GLP-1 users are changing how Britain shops – and the signals are hiding in plain sight, says Vicki Baker, head of retail trade and hospitality at Cirkle
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Comment & OpinionA new nutrient profiling model is on the horizon whether fmcg is ready or not
With the clock ticking down to the midnight deadline on 17 June for responses to the government’s consultation on shifting to the 2018 nutrient profiling model, a full-blown battle royal is brewing
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Comment & OpinionInclusion doesn’t happen in boardrooms – it happens on the factory floor
Nearly six in 10 food manufacturing employees want leaders to tackle exclusionary behaviour – but most aren’t listening, says Laura Ryan, founder and global chair at Meat Business Women
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Comment & OpinionWhy supermarkets need a plant-based protein target
The government has a chance to transform how supermarkets sell food – it should take it, says Mark Cuddigan, CEO of This
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Comment & OpinionIf an LLM won’t recommend you in a heatwave, do you still exist?
As AI replaces traditional search, fmcg brands face a battle for digital visibility, says Ella Kersey, growth director at Brandwidth
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Comment & OpinionEditors picks: Food poverty, workforce crisis and The Chicken King
Three of the food system’s biggest pressures – workforce shortages, rising food poverty and complications around the packaging tax – all took the spotlight this week
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Comment & OpinionDRS shows what works but other packaging policies need fixing
the release of the retailer handling fees was, as one source puts it, the moment it “all became real”
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Comment & OpinionWilkinson Sword’s ‘Blade Master’ bemuses Williams F1 duo
The bonkers Blade Master is put to good use by the Williams F1 team, of which Wilkinson Sword is a brand partner
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Comment & OpinionGreggs’ great work of art pays homage to the sausage roll
Greggs commissioned royal embroider Hawthorne & Heaney to create the eight-metre-long ‘Ta-Pastry’
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Comment & OpinionWhy ‘doing a great job’ isn’t enough to get you noticed
Just doing a great job won’t get you promoted, and it’s because most senior people expect you to do a great job, to do it silently and not to bother them
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Comment & OpinionThe World Cup’s late kick-offs are changing how Britain shops
Later kick-off times are set to reshape how UK consumers shop around the World Cup – and retailers need to adapt, says Katrina Bishop, head of thought leadership western Europe & UK at NIQ
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Comment & OpinionVape disposal: Why the single-use ban hasn’t solved the problem
More than six million vapes are still being discarded incorrectly every week – and without a mandatory deposit scheme nothing will change, says Carla Brian, director of public affairs & partnerships at Biffa
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Comment & OpinionWhy Booths’ new look is much more than simply a rebrand
Booths has had a glow-up. The 180-year-old supermarket this week unveiled a new, “contemporary and confident” brand refresh
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Comment & OpinionHospitality wants a VAT cut. But so does everyone else
Tom Kerridge is to spearhead #VATsTheProblem, a campaign calling on the government to halve the VAT rate on the food and drink served in eateries, boozers and the like
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Comment & OpinionCan Felix deliver the step change food redistribution needs?
The Felix name will need to cut through into the consciousness of the public beyond the sector, with a major consumer-facing push already planned
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Comment & OpinionYour Voice: surplus food, Gen Z drinkers and vegan principles
The government’s ambition to triple food redistribution over the next 10 years is very welcome, but the next phase must be practical
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Comment & OpinionBeing a big brand no longer guarantees a big retail moment
Retailers have more data, more power and more alternatives than ever – and brands that don’t adapt their planning will be left behind, says Lorna Hawtin, chief strategy officer at Zeal
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Comment & OpinionWhy grocery’s challenger brands are taking a moral stand
As the political climate has changed, challenger brands have noticed the push for diversity, equity and inclusion has stagnated, and ‘risks regressing’





