Archive of all category reports
Most recent first...
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Category ReportMeet the brands shaking up the fruit & veg aisle
How are brands driving performance? Which campaigns have had the most impact? And what challenges are fresh produce suppliers facing?
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Category ReportWhy energy brands are innovating with extra benefits
Which functional benefits appeal most? And how is the wider market responding to demand for energy with added benefits?
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Category ReportHow suppliers are building back trust in babycare
No category demands trust more than babycare – and that trust has been seriously shaken
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Category ReportParents trade ambient pouches for chilled meals
BBC Panorama’s 2025 investigation into babyfood appears to have been detrimental to the sector
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Category ReportEco nappy claims fall short of ASA’s standards
Sustainability remains a significant challenge in babycare – particularly in disposable nappies
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Category ReportBabyfood suppliers vow to reformulate following investigation
Not all babyfood brands featured in BBC Panorama’s 2025 investigation have suffered declines
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Category ReportBrands clean up recipes to meet new guidelines
Babyfood market leader Ella’s Kitchen, which featured heavily in BBC Panorama’s 2025 investigation, seems eager to improve its nutritional credentials
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Category ReportFormula prices continue to rise post CMA findings
Infant formula brands have had a challenging couple of years
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Category ReportWhy supermarkets are getting behind organic food & drink
Some 67% of shoppers are choosing to buy organic products despite them carrying an 11% premium over conventional goods. What’s behind its success?
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Category ReportRegen-ag claims unstandardised, warns NGO
Organic food is facing stiffening competition from products marketed on so-called regenerative agriculture practices
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Category ReportShoppers choose organic for eco and health benefits
The organic boom isn’t only good news for organic farmers and the retailers they supply
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Category ReportPrices between organic and non-organic narrow
Organic goods cost an average of 11% more than non-organic ones
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Category ReportHow retailers are growing their organic offerings
The credit crunch bit a huge chunk out of organic food and drink 2008
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Category ReportWhy shoppers are embracing the power of pulses
The category NIQ classifies as “dried veg & pulses” is worth an extra £3.8m, having grown volumes 7.4% in the past 12 months
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Category ReportHow nutritious beans and pulses became trendy
It’s little wonder more and more health-conscious Brits are turning to beans and pulses as a source of both trendy nutrients
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Category ReportElevated flavours and superior quality: the brands jazzing up pulses
When it comes to innovation in pulses, there are plenty of brands ready to stress its importance – and the parts they’ve played in revitalising the market
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Category ReportRestaurant trends filter into home cooking
Beans and pulses are ‘being name-checked on menus as chefs embrace their versatility and ability to deliver bold, global flavours’
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Category ReportRice lags behind beans & pulses on the environment
Beans and pulses are good for people’s health – and better for the planet
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Category ReportRice: ‘exciting and affordable’
Despite the craze for pulses, there’s still room for rice on people’s plates
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Category ReportNoodle brands tap health trend to stem declines
Sales of noodles are in decline, according to NIQ’s read of the market