All Cereals & breakfast articles
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NewsSainsbury’s, Morrisons and Weetabix back free breakfast clubs
Early adopter schools will be offered discounts and free deliveries
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NewsSnack’d debuts oat bars with ‘100% recyclable’ packaging into Booths following Soak’d rebrand
It follows the relaunch by owner Greenwood Foods, of the Soak’d Oats brand earlier this year.
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NewsCheerios adds Very Berry cereal – its first innovation since 2021
‘We wanted to bring something fresh and fun to breakfast,’ said Nestlé Cereals
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Category ReportA simple aim: Dairymen yoghurt category report 2025
Shoppers are increasingly spooked by long, complicated ingredient lists. So, yoghurt suppliers are going clean label
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NewsFuel10k takes cues from Ambrosia with ready-to-eat porridge pots
The pots would meet the growing demand for high-protein breakfast options, said Fuel10k
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ProfilesMy food & drink job: William Hardman, national account manager, Oddlygood
‘The industry is huge, and companies are always looking for people with energy, ideas and passion’
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NewsYeo Valley unveils organic granola duo for breakfast
Organic Tray Baked Granola is made from 100% organic British oats and a mix of nuts, seeds and fruits, and is baked in small batches
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NewsQuaker adds Oats & Fruit to tap minimally processed trend
The lineup comprises sachets in Summer Fruits and Exotic Fruits
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Comment & OpinionThe Golden Spurtle: inside the World Porridge Making Championship
The film follows the people of Carrbridge as they come together to put on the eccentric event
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Analysis & FeaturesCan a Hovis and Kingsmill combo stop the rot in sliced bread?
ABF hopes merger will pull both Hovis and Kingsmill back from the brink amid a decline in sliced bread. What are the chances?
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NewsPasta Evangelists launches Italian-inspired breakfast menu
The menu, which is priced at £8.50 per meal, is available exclusively at Farringdon from 7am to 11am
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NewsHolie’s wins court battle against Lotus Bakeries over sugar callout
An online campaign by Holie’s called out the high sugar content of a Nakd snack bar
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NewsKellogg’s unveils High Protein and Oaties snack bars
The new ranges have hit Sainsbury’s and Morrisons
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Category ReportHealthy competition: trends in breakfast & brunch 2025
The likes of oats and yoghurt are winning share as Brits try to eat healthier in the morning. Where does that leave breakfast staples?
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NewsTGI Fridays launches kids eat free offer with Magic Breakfast
The Kids Eat Free deal launches alongside an exclusive Grads Eat Free offer for students
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Promotional VideosHow heritage cereal brands reconnect with modern consumers
Faced with consumers forgetting what makes their breakfast cereal special, Weetabix successfully realigned its media strategy through consumer research, resulting in significant improvements in brand health metrics and consumption.
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NewsLotus Bakeries takes legal action against cereal startup Holie’s
The Belgian snacking giant accused Holie’s of engaging in misleading comparative advertising
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NewsProtein brand Ufit expands into breakfast cereals under Weetabix
The range includes cocoa hoops, granolas and porridge pots
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NewsOatsu to get Channel 4 TV ad as founder triumphs at ‘Small Business, Big Break’ competition
The challenger overnight oats brand will take a share, along with two other winners, of a marketing package worth more than £300k
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NewsFerrero agrees $3.1bn takeover of WK Kellogg Co
The group said Kellogg’s range of cereal brands, including Frosted Flakes, Froot Loops, Special K and Rice Krispies, were ‘highly complementary’ to its offering