in depth – Page 17
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Comment and OpinionMy alternative take on Christmas. And the winner is Lidl
Who were the winners and losers this Christmas? Here’s my alternative take
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Analysis and FeaturesDiscounter pressure on big four will continue
Look away, big four. The suffering will continue. At least for a while
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Comment and OpinionLoyalty schemes aren't dead yet... even for the discounters
Two years ago “the rise of the discounters” was the phrase on everyone’s lips
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Analysis and FeaturesReset of the year: Lidl
He’d be the first to tell you there is more to come, but 2015 was a huge year for Lidl and Ronny Gottschlich
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Comment and OpinionThe Britification of the German discounters continues
The FA this week announced that the successor to Tesco as sponsor of its grassroots football was Lidl
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Comment and OpinionAldi's Supermarket Secrets: the discounter backlash begins
Once the underdog Brits love to root for, Aldi is facing up to the inevitable backlash of doing too well, too fast
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Comment and OpinionLidl is top dog as first supermarket Christmas ads arrive
Hooray. Christmas is upon us, and first out of the blocks with their seasonal ads are Lidl and Asda
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Comment and OpinionAsda and Lidl are first off the mark with their Christmas TV ads – but do they deliver?
The first of the seasonal supermarket ads have hit our screens
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Analysis and FeaturesSpilt claret: Lidl launches second big posh booze push
Lidl has snapped up 5% of Bordeaux’s output for its latest ’claret offensive’. But can the retailer silence the wine snobs?
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Comment and OpinionIceland boldly puts up the price of milk – but will others follow?
We’re used to seeing milk prices being cut, so Iceland’s move to increase the price of its four-pinters from 89p back up to £1 is eye-catching
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Analysis and FeaturesTimpson's take on the grocers
A new book by John Timpson reveals his 50 biggest heroes in high street retail. We asked the shoe repair magnate to elaborate
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Comment and OpinionOnline plans and dip in profits show Aldi is serious about investing in the future
Far from celebrating the dip in profits, rivals will know Aldi is playing the long game
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Comment and OpinionDeal with discounters at a level you can sustain
The discounter freight train has got up a head of steam and is cruising past the competition to record shares…
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Comment and OpinionLetters: Lidl shows up Tesco's Clubcard as past sell-by-date
Very few people are unquestionably loyal to anything or anyone, save religious movements…
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Comment and OpinionAldi flies the Union flag for Rio Olympics
Will Aldi’s sponsorship of British athletics prompt other retailers to start shouting more about their British credentials?
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Analysis and FeaturesLidl's 'smarter shopping' card: we answer the key questions
Lidl insists its card, launched in Scotland, is not a loyalty card
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Comment and OpinionAldi & Lidl - more 'meaningful' than the big four?
The rise of the discounters has been fuelled by the embrace of consumers, but why? Jon Kershaw of Havas Media explains
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Comment and OpinionLike Ryanair, discounters will find low prices are not everything
As price becomes less of a priority for shoppers, lessons can be learned from similar upheaval in air travel
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Analysis and FeaturesA real living wage: is it time for the grocery trade to pay up?
The introduction of the national living wage by George Osborne has only fuelled calls for a higher living wage to be paid
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Comment and OpinionAldi and Lidl may prove decisive in living wage debate
There are fewer hot potatoes in grocery right now than the living wage…