in depth – Page 2
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Comment and Opinion
Aldi and Lidl under siege? Inside Asda’s audacious price match scheme
Asda was so serious about being the cheapest that the deal applied if it wasn’t at least 10% cheaper
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Analysis and Features
How grocery stock market players coped with 2023’s uncertainty
Fmcg players are used to volatility and uncertainty, driven by a plethora of global crises in recent years.
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Comment and Opinion
A 2024 outlook – supermarket and fmcg priorities for the year ahead
There are plenty of hurdles ahead for the supermarket fmcg sector, but what are the main barriers to success in 2024?
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Analysis and Features
Christmas dinner wars: this year’s deals unpacked
Retailers have been battling for the Christmas dinner table by putting their best deals forward for the festive feast, ranging from £14 to £220
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Comment and Opinion
How is Aldi selling a côtes du rhône wine for £3.49?
Aldi’s award-winning red barely covers the cost of the VAT and duty. So what’s behind the move? And is it irresponsible?
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Analysis and Features
Will daring to be different pay off for advertisers this Christmas?
As the Christmas ad tradition took off, supermarkets’ efforts became homogenised. This year, they’re taking risks on quirky creatives
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Comment and Opinion
How the autumn statement will impact retail and fmcg
A ‘final nail in the coffin for the high street’ was the grim description from a leading property consultancy of today’s autumn statement
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Analysis and Features
Who won the Christmas ads in 2023? Our judges give their verdict on all the ads that matter
This year’s batch of festive ads has been rolling out the celebs aplenty. But which is the best?
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Comment and Opinion
Four ways to win on food quality, not price
After the dominance of discounters, we are coming to a time when more minds are turning to quality, says Jeremy Garlick, partner at Insight Traction
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Comment and Opinion
Tesco boss continues to make strides against Aldi’s price challenge
Tesco boss Ken Murphy didn’t play ball when asked about Tesco versus Aldi price gap
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Comment and Opinion
Own label’s popularity will outlive the cost of living crisis
Own label will play an increasingly vital role in grocery dynamics, says Rachel White, MD UK&I at NIQ
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Comment and Opinion
Why is Poundland going online as other discounters retreat?
The question for discounters is no longer when will they go online, but why would they bother?
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Comment and Opinion
Grocery delivery is not profitable and stores are the casualties
Online grocery may be the future but the pace of transition is causing death by a thousand cuts, says David Sables, CEO of Sentinel Management Consultants
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Analysis and Features
Inside Lidl’s vast new Luton distribution centre
The 1.2 million sq ft distribution centre in Luton is Lidl’s first to feature automation
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Comment and Opinion
From Lidl to Waitrose, it’s hard to find a grocery retailer making it look easy
Investment and debt are two sides of the same coin
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Analysis and Features
Five things that will help and hinder Waitrose’s growth strategy
Waitrose is under the microscope as it seeks to transform major elements of the business. The Grocer asks what will stand in the retailer’s way
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Comment and Opinion
What’s behind Iceland’s ‘biggest ever’ frozen launch?
Close followers of Iceland will know that the supermarket chain is no stranger to bold, if sometimes slightly questionable, marketing claims
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Comment and Opinion
Frontline grocery staff deserve more flexible working
Those in the grocery sector are yet to see the benefits that would create an experience equitable with their head office peers, says Mavis Boniface, global director of operations at United Culture
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Profiles and QandAs
My food & drink job: Oliver Gilding, exclusive brands manager, Iceland
‘Whatever the uncertainties about the years ahead, people will always want to eat and drink’
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Analysis and Features
How discounters are getting away with copycatting food brands
How are discounters getting away with copying brands – and will a looming legal case put an end to the imitation?