in depth – Page 15
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Comment and Opinion
Aldi and the art of minimalism
The discounter is making waves with its first ever TV ad in Germany - featuring neither products nor price messages
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Analysis and Features
What did Ronny do wrong? And how will Lidl UK be affected?
The sudden nature of Gottschlich’s move last week – and apparent lack of reason – prompted widespread speculation
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Comment and Opinion
Peanut alarm is only a Lidl bit scary
Lidl is recalling a snack because it forgot to include a warning on the label
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Comment and Opinion
Lidl elegantly engages with strawberry shoppers
Lidl’s #LidlSurprises campaign has – inevitable hashtag aside – provided a pleasingly fresh take on fresh food
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Analysis and Features
Will Steinhoff really take the pound out of Poundland?
Scrapping the £1 price point would lose Poundland its USP - so why might Steinhoff be tempted?
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Comment and Opinion
Iceland scores a winner with inspired Euro 2016 campaign
Amid the drama of the past week, there was a football match on. And Iceland Foods played a blinder
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Comment and Opinion
Is growth at the discounters set to slow? Don’t bet on it
IGD’s new five-year forecast looks wildly optimistic in wake of Brexit EU referendum result
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Analysis and Features
UK grocery market will grow by 10% in the next five years
Online to remain fastest-growing market as grocery nears £200bn
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Analysis and Features
Lidl Deluxe Guatemalan Roast & Ground Coffee
Consumers thought this coffee was “full bodied” and “aromatic”
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Analysis and Features
Lidl Mister Choc Bellona Hazelnut
The consumer panel enjoyed the “creamy” hazelnut filling, and “delicate, crispy” wafer of this Continental favourite
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Analysis and Features
Lidl Batts Quick Marinade Pouches - Texan Hickory Style BBQ
Our expert judges thought this pouch format marinade hit the nail on the head
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Analysis and Features
Lidl Deluxe Smoked Scottish Salmon Freedom Foods
At £4.99 for 3x80g, consumers thought the salmon trio offered great value for money
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Analysis and Features
Lidl Vitasia Frozen Sushi Collection
Both our panel of expert judges and our consumer panel were blown away by this frozen sushi offering
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Analysis and Features
Lidl Simply Sumptuous Berries & Cherries Muesli
The expert judges liked the high fruit content, natural flavour and satisfying crunch of this berry-based cereal
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Analysis and Features
Lidl Deluxe With Love Smoked Bacon Pie
Attractive presentation and quality of the ingredients meant it lived up to premium
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Analysis and Features
Iceland Bellissima Ice Creams
Consumers could hardly believe the quality of this product for the price
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Analysis and Features
Lidl Deluxe Beetroot Relish
Combining quality with novelty, this relish was a “definite” buy for half our testers
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Analysis and Features
Lidl Snowy Lodge Deluxe Luxury Rich Fruit Cake
This “rich” and “moist” fruit cake with Courvoisier VS Cognac was a hit with consumers
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Analysis and Features
Iceland Zesty Bean Quinoa
Our judges were totally blown away by this “quick, healthy and tasty” meal accompaniment
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Analysis and Features
Lidl Warren & Sons Rannoch Smoked Duck Pâté
Consumers thought the inclusion of duck in this pâté offered a novel twist