All New product development articles – Page 31
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NewsCarlsberg Britvic launches 1664 Bière 0.0% into grocery
The launch will be backed by a ’multimillion-pound’ campaign from April
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Range PreviewCavapoos, dinosaurs and Custard Cream Eggs: M&S Easter range 2025
Marks & Spencer is embracing indulgence and novelty this Easter with a range that reflects growing consumer appetite for loaded and layered eggs
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NewsBrewDog and Beavertown add fruity beers to tap growing trend
BrewDog has added a peach lager, while Beavertown has added berry and watermelon-flavoured brews
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NewsReese’s adds chocolate dipped peanuts to tap Gen Z snacking trends
‘We’re offering a fun way for consumers to enjoy the sweet and salty flavours they love,’ said Reese’s
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NewsWalkers revives Worcester Sauce and Tomato Ketchup crisps
Walkers has teamed up with Lea & Perrins and Heinz to launch co-branded variants
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NewsWray & Nephew launches first UK rum, at lower strength of 43% abv
The Jamaican spirit brand is renowned for its 63% abv Overproof white rum
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NewsAperol launches pre-mixed Spritz cocktail into grocery
Aperol’s ‘convenient’ tipple was designed for ‘ease of serve and consistency’
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NewsMr Kipling adds non-HFSS Lunchbox cake slices, containing real fruit
The innovations offered shoppers a ‘permissable treat’ for lunchtime, said Mr Kipling
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NewsPersil boosts Wonder Wash range with two more detergents
Available from next month, the launches will supported by a multimillion-pound investment
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KVI TrackerYeo Valley takes first move into meat with launch of organic beef burger
Yeo Valley’s burger launch comes a week after it snapped up yoghurt brand The Collective
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NewsUnilever adds Haribo, Solero, Twister, Cornetto and Carte D’Or ice creams
Unilever said: ‘our role as a market leader is to expand ice cream into new occasions’
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Comment & OpinionLow-quality challenger pitches bring the movement down
Every time a challenger brand overpromises and underdelivers, or submits a time-wasting application, it makes buyers that bit more cautious about newness, says Thea Alexander, CEO at YF
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NewsThe Jolly Hog launches BBQ range that cooks in five minutes
The range (rsp: £6) is launching into Tesco, Morrisons, Ocado and Sainsbury’s at the end of March
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NewsSure Whole Body Deo goes beyond armpits in light-hearted TV ad
It features characters applying Sure deodorant to various parts of their bodies
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Promotional FeaturesWin in biscuits with twists on the classics
The UK biscuit market is competitive, but with evolving consumer tastes, there’s ample opportunity for brands to shine. Read how, by embracing innovation and quality, brands like Border Biscuits are driving growth with new flavours and convenient formats that cater to modern snacking habits.
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NewsBetter Nature Tempeh launches new & improved core line
Better Nature’s reformulation of its classic tempeh block now contains more protein, with 44g per pack
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NewsFever-Tree to debut boozy RTD with Margot Robbie’s Papa Salt gin
It is the second spritz launched by the supplier in less than a year
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NewsSt Austell Brewery rolls all-British Anthem ale out in Tesco
Anthem was launched in the on-trade on cask in 2022
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NewsOvernight oats startup Oat Cult makes ‘unmissable’ debut
Its single-serve sachets looked ‘like nothing else in the cereal aisle’, Oat Cult claimed
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NewsMüller Yogurt & Desserts launches two new Bliss SKUs
Müller said the range brought fresh spring flavours ‘perfect as we prepare for sunnier days’