Cinnamon Kitchen chilled ready meals

Source: Boparan Restaurant Group

A 16-strong range of restaurant-inspired dishes have rolled into Tesco (rsp: £3-£12)

Boparan Restaurant Group has taken its modern Indian brand Cinnamon Kitchen into grocery through an exclusive tie-up with Tesco.

It has launched a 16-strong range of restaurant-inspired dishes – comprising mains, centrepieces, tiffins and sides – into the retailer (rsp: £3-£12).

Main meals for one include the restaurant’s signature Butter Chicken, Cauliflower Makhani and King Prawn Moilee, with centrepieces such as Tandoori Chicken and Kerala Spiced Beef.

Sides dishes, meanwhile, include the likes of Black Dahl, Lemon & Turmeric Rice and Bombay Aloo.

The retail range would bring “the essence of Cinnamon Kitchen’s subtly spiced contemporary dining experience to customers’ homes”, it said.

Cinnamon Kitchen founder and executive chef Vivek Singh said he was “thrilled to be launching our brand-new fresh range”.

Singh added that he hoped the range would offer “an accessible option for enjoying restaurant-quality food at home” as the cost of living continues to rise.

The range joins a raft of recent launches from restaurant brands hoping to capitalise from a move into grocery.

Zizzi, for instance, launched a 10-strong range of frozen dishes into Tesco in March, and Carluccio’s launched a 16-strong range of chilled lines into Sainsbury’s Future Brands programme in January.

Côte launched its own 11-strong range of its “most popular” dishes into Ocado at the end of 2021.

Restaurants and retail businesses have had to adapt to huge changes in consumer behaviour over the past few years as a direct and indirect result of the pandemic. The Omnichannel Foodservice Conference examines how leading foodservice brands are evolving their businesses and engaging with customers across multiple platforms and how the restaurant and retail worlds are combining like never before. Learn more here.