All articles by Niamh Leonard-Bedwell
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NewsShoppers coat Weetabix in chocolate in response to TikTok craze
The craze is thought to have been started by TikTok creator Courtney Cook
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NewsGeeta’s appoints sales director to drive ambient Indian growth
The new hire brings more than 20 years’ fmcg industry experience to the role
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NewsSignature Flatbreads names first UK CMO ahead of a ‘pivotal’ year
The new hire will be responsible for delivering growth across retail, foodservice and consumer channels
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NewsBurts Snacks reformulates crisps to make them HFSS-compliant
Lightly Sea Salted and Devon Roast Beef will be the first non-HFSS variants to hit shelves
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NewsMagnum unveils ice creams inspired by trending patisserie flavours
The launch will be supported by an ‘unmissable’ multimillion-pound campaign
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NewsExtra targets under-30s with premium chewing gum, Extra Plus
Extra Plus will debut with Chill, Hydro and Deep Clean
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NewsThe Flava People partners with Yo on crispy chicken meal kits
The kits have launched into Morrisons
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NewsFinsbury Food Group launches viral bento cake into Tesco
The NPD features a serves-eight red velvet cake and four cupcakes
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NewsMars adds Galaxy Ice Cream bar multipack following Snickers success
The bars feature vanilla ice cream coated in Galaxy milk chocolate
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NewsProper adds House Hot Sauce lentil chips to tap spicy snack boom
The NPD offers a ‘controlled heat and a tangy finish’
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Analysis & FeaturesHow fmcg brands are turning TikTok buzz into business
Smart brands have formed communities on the platform, where volume and speed trumps polished content
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InterviewsAlex Brittain: Proper Snacks CEO betting big on fibremaxxing
Proper Snacks CEO Alex Brittain believes his brands have major advantages over rivals, and is using its uniquely creative set-up to help them make progress
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NewsBorough Broth reboots Chicken Pho Broth with ‘authentic’ recipe
The new recipe is ‘richer’ and ‘more balanced’ than the previous iteration, according to Borough Broth
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NewsFrank launches savoury, clean-label protein bar into Whole Foods Market
The bars are made with gluten-free oats, pumpkin seeds and whey crispies
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NewsCarte D’Or unveils ‘unique’ Sundae tubs with separate crunchy topping
The patented tub design allows shoppers to customise their dessert
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NewsMars names global president of petcare, replacing Loïc Moutault
Loïc Moutault is stepping down after more than 30 years at Mars
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NewsTerry’s adds marbled chocolate orange egg for Easter gifting
Terry’s has also revived its Orange Cream Filled Egg for a second year
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NewsMars Food & Nutrition appoints UK&I GM as Nick Reade leaves
Nick Reade has moved to The Compleat Food Group
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Comment & OpinionThe GLP-1 gamble: why supermarkets are selling less for more
In 2026, it’s not low-fat, plant-based, alcohol-free or calorie-counted eating that retailers are betting on – it’s weight-loss drugs
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NewsFreja adds cheaper, ‘robust’ bone broth for everyday cooking
The new broths are designed for soups, stews, sauces and gravies