All articles by Niamh Leonard-Bedwell – Page 5
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NewsTwister trademark activity points to Poppi ice lolly launch
Owner The Magnum Ice Cream Company has applied to register ‘Twister Poppi’ with the IPO
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NewsPepsiCo boss urges government not to change HFSS goalposts
Earlier this month, The Grocer revealed the government’s plans to move to an updated NPM
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NewsCake bar brand Dreamies lands in Aldi for American Week
The treats feature a ‘creamy, marshmallow-style’ filling
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NewsRowntree’s adds Fruit Pastilles Berries and Fruit Explosion lollies
The NPD brought ‘something genuinely new to freezers’, said Rowntree’s
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NewsMilkybar challenges Maltesers with chocolate-coated Crunchy Pops
Crunchy Pops are coated in Milkybar’s signature white chocolate
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NewsThe Compleat Food Group appoints chief technical officer
The new hire brings almost 40 years’ food industry experience to the role
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NewsWarburtons adds Fibre Fix loaf and rolls to ‘empower’ consumers
The range would help make healthy eating easy, said Warburtons
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NewsFox’s makes Christmas cookies assortment permanent via Tesco listing
Value sales of the selection box soared by 29.7% year on year in the 2025 festive period
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NewsShoppers coat Weetabix in chocolate in response to TikTok craze
The craze is thought to have been started by TikTok creator Courtney Cook
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NewsGeeta’s appoints sales director to drive ambient Indian growth
The new hire brings more than 20 years’ fmcg industry experience to the role
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NewsSignature Flatbreads names first UK CMO ahead of a ‘pivotal’ year
The new hire will be responsible for delivering growth across retail, foodservice and consumer channels
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NewsBurts Snacks reformulates crisps to make them HFSS-compliant
Lightly Sea Salted and Devon Roast Beef will be the first non-HFSS variants to hit shelves
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NewsMagnum unveils ice creams inspired by trending patisserie flavours
The launch will be supported by an ‘unmissable’ multimillion-pound campaign
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NewsExtra targets under-30s with premium chewing gum, Extra Plus
Extra Plus will debut with Chill, Hydro and Deep Clean
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NewsThe Flava People partners with Yo on crispy chicken meal kits
The kits have launched into Morrisons
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NewsFinsbury Food Group launches viral bento cake into Tesco
The NPD features a serves-eight red velvet cake and four cupcakes
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NewsMars adds Galaxy Ice Cream bar multipack following Snickers success
The bars feature vanilla ice cream coated in Galaxy milk chocolate
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NewsProper adds House Hot Sauce lentil chips to tap spicy snack boom
The NPD offers a ‘controlled heat and a tangy finish’
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Analysis & FeaturesHow fmcg brands are turning TikTok buzz into business
Smart brands have formed communities on the platform, where volume and speed trumps polished content
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InterviewsAlex Brittain: Proper Snacks CEO betting big on fibremaxxing
Proper Snacks CEO Alex Brittain believes his brands have major advantages over rivals, and is using its uniquely creative set-up to help them make progress