Piccolo debuts ready meals for tots via exclusive Morrisons tie-up

Piccolo has entered the chillers with a 17-strong range of ready meals, yoghurts and mini pizzas for tots.

The range, which is exclusive to Morrisons, includes the likes of Lasagne, Cheese & Tomato Pizza and Banana Yoghurt with Cocoa Balls. See details of the full range below:

All products were developed in collaboration with a nutritionist and contain natural ingredients and no added sugar.

Additionally, Piccolo’s ready meals meet the voluntary babyfood regulations that were published in August, making it the “only” kids’ ready meal brand to do so, it claimed.

Portions were tailored for “little movers” aged one to five and “big kids” aged three to eight in recognition that children’s nutritional needs differ significantly as they grow.

Piccolo said it had identified a “clear gap” in the market between babyfood and family ready meals, with a lack of options designed specifically for children aged one and up.

Until now, children’s meals had been “difficult to locate in-store, or simply scaled-down versions of adult meals”, it claimed.

The rollout in Morrisons is being supported by a dedicated Piccolo-branded destination within the ready meals aisle.

“As a mum of three little girls, I know first-hand how challenging it can be to find nutritious meals made specifically for children, that they’ll actually eat,” said Piccolo founder Cat Gazzoli.

“Launching our new range exclusively with Morrisons is a real step change for parents, creating a clear, dedicated space for health-first, nutritious meals.

“This is Piccolo, hand in hand with Morrisons stepping into chilled and beyond, becoming a true family brand, and giving parents choice, clarity, and confidence like never before,” Gazzoli added.