All articles by Niamh Leonard-Bedwell – Page 10
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News
Calbee UK appoints Mars veteran Martin France as sales director
France will lead the sales team and strategy for the Seabrook Crisps owner
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News
Kellogg’s launches oat-based crunchy cereal Oaties into supermarkets
The NPD is claimed to stay crunchy in milk, thanks to ‘many months’ of development by Kellogg’s R&D team
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News
Gherkin brand Mrs Elswood adds Pickle Bites for on-the-go snacking
The NPD will ‘help consumers enjoy our gherkins wherever they may be’, according to the brand
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News
Fuel10k launches Multigrain Hoops protein cereal duo into Asda
The innovations are positioned to appeal to younger shoppers looking for ‘tasty, healthier breakfast’
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News
Ben & Jerry’s revives Bohemian Raspberry and expands Sundaes range
Initially launched by Ben & Jerry’s in 2007, Bohemian Raspberry has been given a vegan overhaul for 2025
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News
The Gym Kitchen expands chilled ready meal and food-to-go range
The innovations have rolled into Asda and Tesco, backed by a marketing push
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News
Compleat Food Group’s revenues near £800m amid inflation recovery
The business has set an ambition to become the UK’s leading chilled prepared food group
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News
McCain adds Vibes ridge-cut potato snacks in ‘game-changing’ launch
The snacks promise ‘the fluffiness of chips with the moreish crunch of a crisp’
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Comment & Opinion
Walkers’ Dry January push shows moderation has gone mainstream
Dry January 2025 is officially underway, bringing with it a flurry of activity from the usual suspects... and Walkers
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News
Peter Crouch stars in Ariel TV ad for The Big One laundry pods
The campaign will launch this month, running across TV, on-demand, digital, social media and PoS
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News
Walkers adds ‘0.0% alcohol’ claim to crisp packs in Dry January push
A tongue-in-cheek video clip sees Danny Dyer serving punters pints of crisps
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News
PepsiCo adds Extra Flamin’ Hot Walkers crisps in limited-edition launch
The launch is being backed by a multimillion-pound marketing push
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News
M&S backs brain health and mushrooms in new year NPD drive
Two brand new functional food & drink ranges have launched into M&S food halls and Ocado
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News
Squeaky Bean adds tofu slices and fermented rye burger for Veganuary
Both innovations respond to growing consumer demand for ‘healthier, cleaner-label plant-based foods’
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News
Mr Kipling seeks to ‘modernise’ tarts with two new flavours
Strawberries & Cream and Birthday Cake were designed to appeal to younger shoppers
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Analysis & Features
2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
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News
Scottish law requires flour and bread to be fortified with folic acid
The legislation is hoped to prevent birth defects in babies
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News
Mars Wrigley unveils Easter 2025 range with M&M’s and Maltesers NPD
The chocolate giant has launched 11 new products under its Easter range
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News
Lindt jumps on viral ‘Dubai chocolate’ TikTok trend with pistachio bar
The sought-after tablet is available from selected stores while stocks last
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News
King Charles awards royal warrants to John Lewis, Tiptree and Ryvita
The King has renewed warrants for 386 companies which previously held the accolade for Queen Elizabeth II