All articles by Niamh Leonard-Bedwell – Page 12
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Comment & OpinionShades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Recent NPD launches backed by the likes of Ed Sheeran, Niko Omiliana and MrBeast will look upon Prime’s rise and fall as a cautionary tale
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NewsWall’s adds trio of takeaway-inspired pastry slices
The new slices would ‘resonate with a younger, trend-driven generation,’ said Wall’s
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NewsKallø adds organic broth range in response to UPF pushback
The broths can be used as a cooking base for soups, ramens and sauces
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NewsEd Sheeran teams up with Ember to launch Xtra Tingly Biltong
The NPD is made with lean cuts of beef, marinated in Tingly Ted’s Xtra Tingly Sauce
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NewsMorrisons adds 370 products in major world foods shake-up
Morrisons used More Card and regional data to tailor its world food range to each store’s local community
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NewsMedia Bites 16 May: Walmart prices, UK economy, Holland & Barrett’s GLP-1 boom
Wallmart, a ‘bellwether of US consumer health’, is preparing to raise its prices in the wake of Donald Trump’s tariffs
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NewsFrench biscuit brand Lu unveils ‘sophisticated’ redesign
Packs now feature a centralised brand logo and differentiated colour palettes
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NewsCadbury dips Twirl in white chocolate for limited-edition launch
‘The combination of milk and white chocolate is proving to be a consumer favourite,’ said Cadbury
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NewsPremier Foods sales exceed £1bn thanks to ‘premiumisation’ trend
The Mr Kipling and Ambrosia maker posted headline revenue growth of 3.5% in the year to 29 March 2025
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NewsYouTube star Niko Omilana launches Shades confectionery brand
A trio of packs will hit shelves this month, all featuring gummies in the shape of sunglasses
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NewsJack Link’s teams up with MrBeast to launch meat snacking range
The range will include beef jerky, biltong and beef bars
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NewsMost supermarket ready meals contain excessive salt, research finds
Out of 1,511 ready meals sold across 11 retailers, 56% were high in salt
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NewsThe Curators rolls out nitrate-free biltong amid UPF pushback
The biltong is made using natural curing methods, with longer marination and gentle air-drying
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NewsCandy Kittens brings German confectionery brand Treets to UK
Three vegan and cocoa-free confectionery lines, made using chocolate alternative ChoViva, will launch this month
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NewsTilda prepares range of kids’ ready meals for launch
Tilda has applied to register a quartet of pouch renders as trademarks with the IPO
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NewsPosh biscuit supplier Bahlsen resurrects blue branding and adds NPD
The redesign was based on ‘extensive research into the needs of our consumers,’ said Bahlsen
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NewsHumza redesigns packs and rolls out premium Asian-inspired snacks
With annual sales of over £12m, Humza is one of the largest suppliers of halal frozen foods in the UK
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NewsMr Kipling adds duo of microwaveable brownie puddings
The NPD would attract new customers seeking ‘decadent dessert’ to the cake aisles, said Mr Kipling
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NewsHeinz rebrands Tartare Sauce as Fish & Chips Sauce to broaden appeal
Billed as ‘Tartare 2.0’, the NPD is ‘a herbier, creamier condiment’ than the original, according to Heinz
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NewsWeightWatchers files for bankruptcy amid GLP-1 drug boom
WeightWatchers said it was navigating a ‘rapidly evolving weight management landscape’





