Asda has launched its 2023 Easter range with a focus on its Extra Special and free-from ranges.

A standout of Asda’s Easter range is the chick cake range, taking a theme and running with it across multiple formats in bakery.

Meanwhile, the expansion of its free-from and luxury Easter egg selection cater to an increasingly health-conscious and discerning consumer base

Extra Special Belgian Milk Chocolate Berry Slab



Belgian milk chocolate slab with blended strawberry flavour and dark chocolate swirls, topped with white chocolate eggs with bronze colour lustre, butter crunch toffee pieces and freeze-dried raspberry pieces.


Free From Fried Eggs Chocolate Slab



Belgian milk chocolate slab with white and yellow decorated swirl, topped with bronze lustred honeycomb and meringue pieces.


Asda Special Delivery Truck Egg



One for the kids who love to watch deliveries arrive. A hollow egg-shaped milk chocolate in an Easter-themed Asda delivery lorry.


Laurel Lamb Hot Chocolate Melt

white chocolate lamb


A white chocolate lamb filled with fluffy marshmallows. Add to a mug of hot milk to melt and make a hot chocolate.


Extra Special Milk Pretzel Egg



Salted caramel flavour milk chocolate hollow egg with honeycomb, pretzels and caramel pieces, hand decorated with milk and white chocolate.


Chick Cake Jar

ASDA_Easter Jar_RT


Inside the Chick Cake Jar, there are layers of Madeira sponge, tangy lemon curd, crunchy sugar sprinkles, and sweet vanilla frosting topped with an edible chick face.


Chick Cheesecake 



Chick Cheesecake with a digestive biscuit base, topped with a lemon cheesecake and finished with a lemon glaze and edible sugar decorations.


Asda Free From Lemon Cheesecake Easter Egg



White chocolate with a zesty lemon cheesecake flavour and crunchy crisped rice pieces. Free from gluten, milk and egg, and suitable for vegans. 


Extra Special 4 Apple & Cinnamon Hot Cross Buns


£1.60/280g (2 for £2.50)

Hot cross buns prepared with tangy apple purée, plump sultanas and cinnamon. 


Extra Special 4 Cheese & Black Pepper Hot Cross Buns


£1.60/280g (2 for £2.50)

Hot cross buns with red leicester cheese, extra mature cheddar cheese and cracked black pepper.