The deodorants category has gone from strength to strength in recent years, growing by £53m in the last year alone. Discover why and how the category is evolving and the factors driving potential growth for retailers.

This is an advertising supplement brought to you by The Grocer.

As the leading deodorants manufacturer, Unilever is shifting the category from underarm to whole body, creating a game-changing platform in the category.

By utlising new technology and investing in leading-edge digital fragrance capabilities, the company is determined to transform deodorants and drive category growth across its Sure, Lynx and Dove brands.

Find out more in its exclusive category Masterclass below:

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