Archive of all rankings reports
Most recent first...
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Rankings
Britain’s Biggest Brands 2025: The top 100
Britain’s brands faced a challenging year of rising input costs, shifting consumer preferences and economic pressures, yet many achieved significant growth, with the top 10 brands collectively generating over £12.2bn in sales
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Rankings
10 brands vying to become one of Britain’s 100 biggest
Some of the most dramatic rises in value come from brands sitting just outside the top 100 of Britain’s Biggest Brands
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Rankings
Who’s up and who’s down in Britain’s Biggest Brands 2025?
The biggest winners and losers in terms of value sales from Britain’s Biggest Brands 2025
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Rankings
Big 30 wholesaler report 2025: an inconvenient truth
A year on from Diageo’s decision to limit direct supply to its biggest customers, wholesalers are facing up to shrinking sales to indie convenience stores and looming consolidation across the sector
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Rankings
The winners and losers of 2024 by brand and category
The Grocer’s Top Products Survey 2024 in association with NIQ found these products to be the most significant in terms of value and volume lost and gained over the past year
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Rankings
What 2024 sales data teaches us about thriving in 2025
Inflation did ease mid-year but consumers remained cautious, leaving brands with a tough challenge, says Rachel White, NIQ UK & Ireland MD
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Rankings
Oils 2024: soaring price of oil scares off shoppers
Olive oil has had a torrid time - an average litre of edible oil is now 38.8% costlier in grocery
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Rankings
Sports nutrition 2024: protein lines boosted by meal deals
Huel, Grenade and Warrior all achieved gains partly as a result of greater use of meal deals
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Rankings
Bagged snacks 2024: soggy snacks find price hikes and HFSS reformulation hard going
Inflation is past its worst, but it’s not yet done with bagged snacks
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Rankings
Vaping & tobacco 2024: time ticking as disposable vapes ban looms
Ahead of next year’s disposables ban, the vaping category has shed £43.6m and sold 2.7 million fewer units
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Rankings
Dairy - drinks 2024: Arla brands on top as milk suffers volume fall
Arguably the year’s biggest milk story hit the headlines as this year’s Top Products was being put to bed
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Rankings
Cereal 2024: own-brand cereals come to the fore
Brits continue to say no to branded cereal as shoppers seek cheaper own-label alternatives
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Rankings
Carbonates & energy drinks 2024: Prime sales slump £63m
“We had a really good run, but it tanked at the start of 2024. So, we’ve delisted it,” says one Nisa retailer. “It was a novelty item”
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Rankings
Personal care - oral care 2024: jackpot for category’s challengers
The opportunity to cash in on dental health was underlined last month, when Waken kicked off a crowdfunding round that secured 90% of its £900k target within days
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Rankings
Household - cleaning 2024: innovation boosts sales for laundry
Household cleaning heavyweights are aiming to make light work of laundry
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Rankings
Baby & infant products 2024: controversy in babycare as prices rise
Price rises are all too apparent this year: babymilk is up 16.9% per average unit
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Rankings
Savoury pastries 2024: adventurous NPD boosts pie brands
Development chefs at Britain’s savoury pasty and pie brands have certainly earned their crust this year
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Rankings
Soup 2024: health now huge driver of chilled soup sales
This year’s success in chilled soup boils down to health
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Rankings
Household - paper products 2024: tissues get cheaper to boost brands
The paper products category has turned over a new leaf
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Rankings
Bakery & bread 2024: Brits plump for speciality bakery lines
As fewer standard loaves go through tills, brands are capitalising on the growth of more speciality items