Archive of all rankings reports
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Rankings
The winners and losers of 2024 by brand and category
The Grocer’s Top Products Survey 2024 in association with NIQ found these products to be the most significant in terms of value and volume lost and gained over the past year
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Rankings
What 2024 sales data teaches us about thriving in 2025
Inflation did ease mid-year but consumers remained cautious, leaving brands with a tough challenge, says Rachel White, NIQ UK & Ireland MD
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Rankings
Oils 2024: soaring price of oil scares off shoppers
Olive oil has had a torrid time - an average litre of edible oil is now 38.8% costlier in grocery
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Rankings
Sports nutrition 2024: protein lines boosted by meal deals
Huel, Grenade and Warrior all achieved gains partly as a result of greater use of meal deals
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Rankings
Bagged snacks 2024: soggy snacks find price hikes and HFSS reformulation hard going
Inflation is past its worst, but it’s not yet done with bagged snacks
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Rankings
Vaping & tobacco 2024: time ticking as disposable vapes ban looms
Ahead of next year’s disposables ban, the vaping category has shed £43.6m and sold 2.7 million fewer units
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Rankings
Dairy - drinks 2024: Arla brands on top as milk suffers volume fall
Arguably the year’s biggest milk story hit the headlines as this year’s Top Products was being put to bed
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Rankings
Cereal 2024: own-brand cereals come to the fore
Brits continue to say no to branded cereal as shoppers seek cheaper own-label alternatives
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Rankings
Baby & infant products 2024: controversy in babycare as prices rise
Price rises are all too apparent this year: babymilk is up 16.9% per average unit
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Rankings
Savoury pastries 2024: adventurous NPD boosts pie brands
Development chefs at Britain’s savoury pasty and pie brands have certainly earned their crust this year
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Rankings
Soup 2024: health now huge driver of chilled soup sales
This year’s success in chilled soup boils down to health
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Rankings
Household - paper products 2024: tissues get cheaper to boost brands
The paper products category has turned over a new leaf
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Rankings
Bakery & bread 2024: Brits plump for speciality bakery lines
As fewer standard loaves go through tills, brands are capitalising on the growth of more speciality items
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Rankings
Frozen - ice cream 2024: brands enjoy ice cream tub revival
Ice cream’s looking hot again. Tub volumes are down just 0.6%
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Rankings
Spreads & jams 2024: demand for ‘natural’ nut butters rises
In peanut butter, more natural options are gaining traction
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Rankings
Fresh - meat, fish & poultry 2024: red meat soars as beef adds £242m
After a challenging few years that pushed cash-strapped Brits towards cheaper proteins, red meat has bounced back
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Rankings
Alcohol - wine 2024: own label a ‘dynamo’ as brands flop
Still wine is the biggest success in own label across the whole of Top Products 2024
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Rankings
Alcohol - spirits 2024: big brands hit as duty hikes raise prices
Given the higher prices, it’s little surprise that spirits volumes continue to fall – by 5.6%, or 15 million litres
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Rankings
Bottled water & squash 2024: health trend pushes up water sales
The sector has shifted an extra three million litres – a 7.1% increase in volume
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Rankings
Personal care - health 2024: lubes & gels ride the trend for wellness
Lubricants & gels have grown volumes faster than any of the other seven sectors in this report