• Skip to main content
  • Skip to navigation
Site name
Site name
Mast navigation
  • Sign in
  • Register
  • Team Access
  • Subscribe
Search The Grocer
Menu
Close menu
  • Home
  • Retail & Wholesale
    • Back to parent navigation item
    • Retail & Wholesale
    • Aldi
    • Asda
    • Iceland
    • Lidl
    • Marks & Spencer
    • Morrisons
    • Ocado
    • Sainsbury's
    • Tesco
    • The Co-op
    • Waitrose
    • Convenience
    • Discounters
    • Farm Shops & Delis
    • High Street
    • Online
    • Rapid Delivery
    • Specialist Retailers
    • Supermarkets
    • Wholesalers
  • Products & Suppliers
    • Back to parent navigation item
    • Products & Suppliers
    • Product Categories:
      • Back to parent navigation item
      • Product Categories:
      • Alcoholic drinks
      • Bakery
      • Cereals & breakfast
      • Cheese
      • Chicken & poultry
      • Chocolate
      • Confectionery
      • Crisps, nuts & snacks
      • Dairy
      • Fish
      • Fresh produce
      • Frozen
      • Household
      • Meat
      • Own Label
      • Sauces & condiments
      • Seasonal
      • Soft drinks
      • Vaping
      • Vegan & plant-based
      • World foods
    • Suppliers
  • People
    • Back to parent navigation item
    • People
    • Popular topics:
      • Back to parent navigation item
      • Popular topics:
      • Apprentices
      • Careers in grocery
      • Celebrities
      • Community
      • Diversity & Inclusion
      • Entrepreneurs
      • Generation Z
      • Industrial action
      • Labour crisis
      • My Alternative CV
      • My Food & Drink Job
      • Pay & Jobs
      • Power List
      • Royals
      • Training & Development
    • Grocer Jobs
  • Reports & Data
    • Back to parent navigation item
    • Reports & Data
    • Category Reports
    • KVI Price Tracker
    • The Dairymen
    • Rankings
      • Back to parent navigation item
      • Rankings
      • Top Products
      • Britain's Biggest Brands
      • Britain's Biggest Alcohol Brands
      • Big 30 Wholesalers
      • OC&C Global 50 Suppliers
      • OC&C150 Suppliers
    • The Grocer 33
      • Back to parent navigation item
      • The Grocer 33
      • Price Comparison Surveys
      • Mystery Shopper Surveys
      • Store of the Week
    • The Grocer Vision
      • Back to parent navigation item
      • The Grocer Vision
      • Promotional Features
      • Whitepapers
      • Webinars
      • Guide To
    • Lumina Intelligence
  • Topics A-Z
    • Back to parent navigation item
    • Topics A-Z
    • Popular topics:
      • Back to parent navigation item
      • Popular topics:
      • Cost of living crisis
      • Crime
      • Deposit Return Schemes
      • Finance
      • Government & Regulation
      • Health
      • Inflation
      • Loyalty
      • Marketing
      • Mergers & Acquisitions
      • New Product Development
      • Sourcing
      • Supply chain
      • Sustainability & environment
      • Technology
      • Ultra Processed Foods
      • Vaping
      • A-Z all topics
    • Content by type:
      • Back to parent navigation item
      • Content by type:
      • Analysis & Features
      • Category Reports
      • Comment & Opinion
      • Guide To
      • Grocer 33
      • Interviews
      • KVI Price Tracker
      • News
      • Podcasts
      • Profiles
      • Promotional Features
      • Promotional Videos
      • Range Previews
      • Rankings
      • Webinars
      • Whitepapers
  • Events
    • Back to parent navigation item
    • Events
    • The Grocer Gold Awards
    • The Grocer New Product Awards
    • Health Summit
    • LIVE: Retail Week x The Grocer
    • The Convenience Awards
    • World Agri-Tech Innovation Summit
    • Food & Drink Expo
    • Farm Shop & Deli Product Awards
    • Farm Shop & Deli Retailer Awards
    • Webinars
  • Ask iA (beta)
  • Subscribe now
  • Home
  • Retail & Wholesale
      • Aldi
      • Asda
      • Iceland
      • Lidl
      • Marks & Spencer
      • Morrisons
      • Ocado
      • Sainsbury's
      • Tesco
      • The Co-op
      • Waitrose
      • Convenience
      • Discounters
      • Farm Shops & Delis
      • High Street
      • Online
      • Rapid Delivery
      • Specialist Retailers
      • Supermarkets
      • Wholesalers
    • Asda Armed Forces support
      Asda unveils policy enhancements to support Armed Forces community
    • Unitas member development controller Stephen Cheetham (left) with Giro Foods purchasing manager Usmaan Akram (right)
      Unitas founding member Giro Foods to rejoin buying group
  • Products & Suppliers
      • Product Categories:
        • Alcoholic drinks
        • Bakery
        • Cereals & breakfast
        • Cheese
        • Chicken & poultry
        • Chocolate
        • Confectionery
        • Crisps, nuts & snacks
        • Dairy
        • Fish
        • Fresh produce
        • Frozen
        • Household
        • Meat
        • Own Label
        • Sauces & condiments
        • Seasonal
        • Soft drinks
        • Vaping
        • Vegan & plant-based
        • World foods
      • Suppliers
    • wheat farming unsplash
      Widening ‘credibility gap’ emerging in corporate regenerative farming claims, report warns
    • Nutella Croissants
      Ferrero recalls Nutella Croissants over metal contamination risk
  • People
      • Popular topics:
        • Apprentices
        • Careers in grocery
        • Celebrities
        • Community
        • Diversity & Inclusion
        • Entrepreneurs
        • Generation Z
        • Industrial action
        • Labour crisis
        • My Alternative CV
        • My Food & Drink Job
        • Pay & Jobs
        • Power List
        • Royals
        • Training & Development
      • Grocer Jobs
  • Reports & Data
      • Category Reports
      • KVI Price Tracker
      • The Dairymen
      • Rankings
        • Top Products
        • Britain's Biggest Brands
        • Britain's Biggest Alcohol Brands
        • Big 30 Wholesalers
        • OC&C Global 50 Suppliers
        • OC&C150 Suppliers
      • The Grocer 33
        • Price Comparison Surveys
        • Mystery Shopper Surveys
        • Store of the Week
      • The Grocer Vision
        • Promotional Features
        • Whitepapers
        • Webinars
        • Guide To
      • Lumina Intelligence
    • fireball_nikdemar_2026051420260514-_DSF0065
      The 10 brands challenging booze’s top 100
    • cheese
      Shoppers embrace new formats and flavours in cheese
  • Topics A-Z
      • Popular topics:
        • Cost of living crisis
        • Crime
        • Deposit Return Schemes
        • Finance
        • Government & Regulation
        • Health
        • Inflation
        • Loyalty
        • Marketing
        • Mergers & Acquisitions
        • New Product Development
        • Sourcing
        • Supply chain
        • Sustainability & environment
        • Technology
        • Ultra Processed Foods
        • Vaping
        • A-Z all topics
      • Content by type:
        • Analysis & Features
        • Category Reports
        • Comment & Opinion
        • Guide To
        • Grocer 33
        • Interviews
        • KVI Price Tracker
        • News
        • Podcasts
        • Profiles
        • Promotional Features
        • Promotional Videos
        • Range Previews
        • Rankings
        • Webinars
        • Whitepapers
  • Events
      • The Grocer Gold Awards
      • The Grocer New Product Awards
      • Health Summit
      • LIVE: Retail Week x The Grocer
      • The Convenience Awards
      • World Agri-Tech Innovation Summit
      • Food & Drink Expo
      • Farm Shop & Deli Product Awards
      • Farm Shop & Deli Retailer Awards
      • Webinars
  • Ask iA (beta)
  • Subscribe now
  • More from navigation items
Videos

Related video

  • MortenPOortraitJanuary2020Hallway2 - resized2

    On The Frontline with Meatless Farm founder Morten Toft Bech

  • somersby ad screenshot

    Mr Somersby rescues pair of Brits in sweary campaign

  • martini man bailey

    ‘Martini Man’ Jonathan Bailey mixes levity and sophistication

  • irn-bru scotland football ad

    Irn-Bru smashes it with Scottish World Cup anthem

  • Wilkinson Sword Carlos Sainz

    Wilkinson Sword’s ‘Blade Master’ bemuses Williams F1 duo

On The Frontline with Deliciously Ella CEO Matthew Mills

By Abbie Dawson2020-09-16T14:48:00+01:00

  • No comments

This week on On The Frontline, we’re speaking to Matthew Mills, CEO of Deliciously Ella to find out why the company decided to temporarily close its deli and how it managed to launch new products during lockdown

Advert

Topics

  • Coronavirus
  • Ella Mills (Deliciously Ella)
  • Free-from
  • Suppliers
  • Vegan and plant-based
  • Video

Latest video

  • somersby ad screenshot
    Comment & Opinion

    Mr Somersby rescues pair of Brits in sweary campaign

    2026-06-26T14:35:00Z

    By Mark Dishman

  • martini man bailey
    Comment & Opinion

    ‘Martini Man’ Jonathan Bailey mixes levity and sophistication

    2026-06-19T11:22:00Z

    By Mark Dishman

  • irn-bru scotland football ad
    Comment & Opinion

    Irn-Bru smashes it with Scottish World Cup anthem

    2026-06-12T13:52:00Z

    By Mark Dishman

  • Wilkinson Sword Carlos Sainz
    Comment & Opinion

    Wilkinson Sword’s ‘Blade Master’ bemuses Williams F1 duo

    2026-06-05T11:13:00Z

    By Mark Dishman

  • Seabrooks
    Comment & Opinion

    Seabrook spud encourages park football hero

    2026-05-29T13:42:00Z

    By Mark Dishman

  • peta fencing ad
    Comment & Opinion

    Peta’s duellists play up veganism’s bedroom benefits

    2026-05-22T14:07:00Z

    By Mark Dishman

No comments yet

Sign in to comment on this article

Not logged in before? Register for FREE guest access today.

You will be able to:

  • Read more stories
  • Receive daily newsletters
  • Comment on stories

Register Now

Advert

Related articles

  • Deliciously Ella oat bars

    Hero Group outlines big expansion plans for Deliciously Ella

  • Deliciously Ella granola

    Deliciously Ella to supercharge growth as Hero Group acquires plant-based food brand

  • MortenPOortraitJanuary2020Hallway2 - resized2

    On The Frontline with Meatless Farm founder Morten Toft Bech

  • Alpro Range New Look

    Alpro unveils major set of health and environmental ambitions

  • wheat farming unsplash

    Widening ‘credibility gap’ emerging in corporate regenerative farming claims, report warns

  • somersby ad screenshot

    Mr Somersby rescues pair of Brits in sweary campaign

More from Videos

  • Christmas Tinkle 2025

    2025 in cartoons: The Grocer’s Christmas Tinkle

  • The Grocer Christmas Tinkle 2024

    2024 in cartoons: The Grocer’s Christmas Tinkle returns

  • Grocer Gold trophies 2024

    Hear from winners and see highlights of The Grocer Gold Awards 2024

  • Higgins Christmas Tinkle 2023

    2023 in cartoons: The Grocer’s Christmas Tinkle is back

  • whisky_glass_bar_GettyImages-1345260833

    American Whiskey in the UK: a masterclass from Jim Beam’s great-grandson

    Sponsored by Limestone Branch and Yellowstone Select

  • Grenade

    Category briefing: Grenade on healthier snacking and protein bars

    Sponsored by Grenade

Digital Edition

The+Grocer+current+issue

  • Digital Edition
  • Download the app
  • Stockists
  • About Us
  • Advertise
  • Contact Us
  • A to Z of all subjects
  • Subscriptions
  • RSS Feeds
  • Features list
  • Previous Issues
  • Stockists
  • Apply to reuse our content
  • Corrections & Clarifications
  • Related websites
  • Retail Week
  • Convenience Store
  • Forecourt Trader
  • Lumina Intelligence
  • Other William Reed Brands

Site powered by Webvision Cloud