Natalie Brown writes for The Grocer on a freelance basis.
Smirnoff has struck gold. Thanks to premium brand extensions featuring gold leaf and a move into frozen cocktails the vodka brand has become Britain’s fastest growin
From a mobile tuk-tuk bar to free-standing display units featuring everything needed to whip up a cocktail, alcohol brands are pulling out all the stops to stand out on shelf.
While low-alcohol beers and ciders are proving popular, low-alcohol wine is struggling.
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