Archive of all category reports
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Category ReportWho are the challengers shaking up soft drinks?
The grip that ‘big pop’ has on soft drinks is slipping. Young shoppers in particular are growing indifferent despite big pop’s best efforts
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Category Report‘Talk to us about craft drinks, not just soft drinks’
Drinking culture has been turned upside down in recent years, with cash previously spent on booze now flowing into soft drinks
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Category ReportDairy braces for sugar tax as most fizzy drinks duck new limit
You might have a sense of déjà vu right now. Soft drinks brands are mulling a similar dilemma to 2018: change their recipes or pay more sugar tax
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Category ReportNostalgia and fruit mix flavours drive drinks NPD
Life tastes good. Same great taste. Just for the taste of it. Taste the thunder… Soft drinks ad slogans have long centred on the ‘T’ word
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Category ReportWhy the giants of pop are betting big on gut health
The UK has a gut health problem. Soft drinks brands have spotted an opportunity
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Category ReportBrands lean on limited editions to test the market
It’s the oldest sales trick in the book: limit supply to drum up demand
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Category ReportOne in four Brits now want functional drinks
Functional health benefits have shot up the wish list for soft drink shoppers in recent years
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Category ReportDo soft drinks’ functional health claims stack up?
Soft drinks suppliers would no doubt have been paying close attention when nutrition brand Zoe was reprimanded by the ASA
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Category ReportRetailers reset soft drinks aisles
Soft drinks fixtures are undergoing something of a reset as retailers adapt to the huge changes that are transforming the category
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Category ReportBrands bank on rising thirst for natural hydration
Before anyone had ever heard of brain-boosting nootropics, gut-friendly sodas or drinks that give you wings, people drank to satisfy one key health need: to stay hydrated
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Category ReportThe soft drinks brands refusing to jump on the functional trend
Fever-Tree, which first built its name as a mixer brand, has broadened its remit in recent years
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Category ReportDrinks firms prepare for DRS as Welsh plans stall
It’s been a long and winding road to the establishment of the UK’s first DRS, but the end is finally in sight
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Category Report‘Parents want healthier drinks for their kids’
When Karen and Patrick O’Flaherty first met in 1998 it was the start of something special
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Category ReportAre bagged snacks brands digging deep enough on health?
Brands are reformulating to boost health credentials – and dodge the crackdown on HFSS products
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Category ReportCrisps & bagged snacks brace for a shake-up as government renews HFSS crackdown
Snacks are in for a shake-up as the government prepares to crack down on junk food with a new nutrient profiling model
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Category ReportSalt & fat levels in bagged snacks still high despite recipe changes
When it comes to how tighter HFSS rules have changed the market, most brands will point to sweeping recipe changes that have cut salt and satfat while upping protein and fibre
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Category ReportDo people know (or care) about the HFSS crackdown?
Ask the average shopper about HFSS and you’re likely to get a blank look
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Category ReportBrands divert marketing spend in face of ad ban
The latest advertising rules for HFSS goods are pretty strict
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Category ReportWalkers tries to crack coated nuts with crisps-inspired NPD
Over recent months, two heavyweight snack manufacturers have taken their popular crisps flavours into nuts
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Category ReportGoing Japanese: brands bill Asian flavours as the next big thing in crisps
Alongside the growth in premium sharing and new takes on classics, another big thing in snacking is global flavours