Archive of all category reports
Most recent first...
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Category ReportLonger lasting laundry: trends in household cleaning 2026
Today’s shoppers expect more from their detergent than simple stain removal. They want trendy scents and gentler products to make sure their clothes last
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Category ReportThe new roll models: trends in household paper products 2026
Eco loo rolls are flying in the supers as big brands’ sales go down the pan. Who are these challengers and how are they different?
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Category ReportA healthier spoonful: trends in cereal & on the go 2026
Cereal brands are boasting about their protein, fibre and vitamin content in a bid to deliver growth. Who’s doing what?
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Category ReportThe hunt for growth: Easter trends 2026
Less chocolate was sold last Easter despite more deals. What went wrong – and will this year’s earlier holiday make any difference?
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Category ReportNut butter spreads its wings: trends in jams and spreads 2026
The fight for the number one spot in nut butter is heating up, as brands expand their repertoires. Who are the major challengers – and why?
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Category ReportDining at its finest: trends in ready meals 2026
As consumers shun restaurants, a super-posh ready meal market is emerging. So, what persuades Brits to part with the big bucks?
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Category ReportElevating adult soft drinks: trends report 2025
Toasts were rarely made with healthy drinks – until now. Soft drinks brands are cashing in on Britain’s exodus from alcohol
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Category ReportHow on-the-go is getting healthier: trends in food on the go 2025
Food to go is going on a health kick as operators diversify their offers with more salads, sushi and wraps. Where does this activity leave traditional grab ‘n’ go items?
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Category ReportCan pastries grab a slice of at-home lunches? Trends in savoury pastries 2025
Eight of the top 10 savoury pastry brands are in value and volume growth despite big gains for premium own label. Who’s winning?
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Category ReportJumping to it? Trends in fish 2025
Salmon farms are under fire over welfare and sustainability. But the sector insists its been improving standards. How so?
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Category ReportA new ethical scheme on the block: trends in ethical trading 2025
Rainforest Alliance has raised the bar on regenerative agriculture – but how much appetite is there for another sustainability seal?
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Category ReportA matter of nutrition: trends in plant-based 2025
With the spotlight on UPFs and consumers demanding cleaner ingredients decks, plant-based is doubling down on health
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Category ReportLow & no’s road to success: trends in low & no alcohol 2025
Big strides in taste and tie-ups with sports stars are driving major gains for low & no drinks. And they look set only to accelerate
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Category ReportBooze loses its bottle: trends in alcoholic drinks 2025
As Brits buy less booze and EPR charges hit suppliers, alcohol producers are ditching glass in favour of alternate pack formats
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Category ReportA wider world of cuisine: trends in world cuisine 2025
Brits have had enough chow mein and nachos. They prefer truly authentic regional dishes from the likes of Mexico, India, Korea
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Category ReportBroader horizons for Welsh exporters: Wales category report 2025
How are Wales’ food exports faring – and, with Labour expected to lose the 2026 election, what will new leadership mean for trade?
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Category ReportHow will Joe’s ‘Killer’ blow affect protein?
Joe Wicks has branded many protein bars UPFs, claiming some are linked to cancer and stroke. How much damage could it do?
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Category ReportA new dawn for gut health: trends in functional foods 2025
As the message goes mainstream, brands are scrabbling to play up their gut health credentials. Which ones are cutting through?
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Category ReportTrade in the Trump era: Scotland category report 2025
Whisky trade relations are going sour in the wake of US tariffs. So, what now for Scottish food & drink exports?
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Category ReportIs it chocolate? How soaring cocoa costs are changing cakes and biscuits
As cocoa prices hit record highs, cake and biscuit makers are turning to cheaper ‘chocolate flavour coating’