Will tariffs cause spirits brands to regret their bet on geographical indicators?

Glass of single malt Scotch Whisky on an old rock above Glenfinnan in the West Highlands of Scotland.

Protected geographical indicators have underpinned premiumisation in spirits, but cause headaches in a deglobalised environment

Scotch, Irish whiskey, cognac and tequila have been four of the biggest growth drivers in spirits over the last quarter of a century.

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