All Cereals & breakfast articles
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NewsFood bosses call for crisis talks over nutrient profiling model ‘disaster’
Industry leaders warned the move would put at risk the future of vast swathes of products, many that have had huge investment in reformulation to make them healthier
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NewsShoppers coat Weetabix in chocolate in response to TikTok craze
The craze is thought to have been started by TikTok creator Courtney Cook
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Category ReportA healthier spoonful: trends in cereal & on the go 2026
Cereal brands are boasting about their protein, fibre and vitamin content in a bid to deliver growth. Who’s doing what?
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NewsKellogg’s adds Krave Caramelised Biscuit & White Choc cereal
The NPD is described by Kellogg’s as ‘the ultimate cereal experience you never knew you needed’
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RankingsCereal 2025: Rival brekkie options steal cereals’ share
Younger consumers are opting for diverse breakfast options, whilst smaller, health-focused brands pile pressure on the big players
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NewsKellogg’s Crunchy Nut adds trendy Hot Honey cereal
The NPD is claimed to offer ‘the perfect blend of sweet and heat’
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NewsFood industry warns of ‘carnage’ ahead of new HFSS definition change
Under Wes Streeting’s 10-year NHS plan the government is to revive a 2018 review of the Nutrient Profiling Model, which had been put on ice by the previous Tory government
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NewsHero unveils UK leadership team following Deliciously Ella deal
Deliciously Ella will join Hero Group’s UK&I brand portfolio on 1 January
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ProfilesMy food & drink job: Will Havercroft, brand & national account manager, Bio&Me
‘When you care about the impact your brand has, that passion really shines through in your work’
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NewsFreee adds ‘first’ gluten-free dumpling mix in range overhaul
The range has been given a new look with ‘food-inspired’ designs
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NewsFuel10k adds larger porridge pots, with 20g protein
The 80g pots will debut in Golden Syrup and Chocolate Fudge
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Comment & OpinionOatsu’s founder hides behind the fridge in debut TV spot
A woman scowls as she makes overnight oats in her kitchen, unaware of the startup founder hiding in her kitchen
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NewsSainsbury’s, Morrisons and Weetabix back free breakfast clubs
Early adopter schools will be offered discounts and free deliveries
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NewsSnack’d debuts oat bars with ‘100% recyclable’ packaging into Booths following Soak’d rebrand
It follows the relaunch by owner Greenwood Foods, of the Soak’d Oats brand earlier this year.
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NewsCheerios adds Very Berry cereal – its first innovation since 2021
‘We wanted to bring something fresh and fun to breakfast,’ said Nestlé Cereals
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Category ReportA simple aim: Dairymen yoghurt category report 2025
Shoppers are increasingly spooked by long, complicated ingredient lists. So, yoghurt suppliers are going clean label
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NewsFuel10k takes cues from Ambrosia with ready-to-eat porridge pots
The pots would meet the growing demand for high-protein breakfast options, said Fuel10k
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ProfilesMy food & drink job: William Hardman, national account manager, Oddlygood
‘The industry is huge, and companies are always looking for people with energy, ideas and passion’
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NewsYeo Valley unveils organic granola duo for breakfast
Organic Tray Baked Granola is made from 100% organic British oats and a mix of nuts, seeds and fruits, and is baked in small batches
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NewsQuaker adds Oats & Fruit to tap minimally processed trend
The lineup comprises sachets in Summer Fruits and Exotic Fruits