Source: Heinz

Heinz Protein Pots made just £143k in their first year on the market

Heinz’s Beanz Protein Pots have quietly disappeared from sale after less than two years on the market.

The pots were launched in early 2021 as part of Heinz’s ongoing ‘Beanz Liberation Exercise’ push, through which it is expanding the Beanz brand into new categories.

They contained a mixture of the brand’s beans, sausage and scrambled eggs, and were positioned as an on-the-go breakfast option for time-short shoppers.

However, the pots struggled to make a dent in retail: they made just £143k in the 12 months since launch and have now disappeared from sale, losing their final listing in Tesco [NielsenIQ 52 w/e 1 January 2022].

A Heinz spokeswoman said the NPD was “a partnership with a chilled supplier to test baked beans in a new format (on the go) and state (chilled)”.

”We learnt a lot through this partnership and are very excited to apply these learnings to our future products.”

The Beanz Liberation Exercise “continues to be full steam ahead”, she said, citing launches like Beanz Houmous, which rolled out in May 2022.

She added the brand planned to launch further new products in September.

It comes as The Grocer revealed last week that Heinz and Tesco had come to loggerheads over price increases, with many SKUs disappearing from the retailer’s shelves.

Read more: who will win the battle between Tesco and Heinz?