All Trends articles – Page 10
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Comment and Opinion
Inspiring behaviour change in consumers is a long game – but one worth playing
Be clear about the change you seek, explicitly show it to consumers and have patience, says Jeremy Garlick, partner at Insight Traction
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Comment and Opinion
How to offer food inspiration amid cost of living concerns
Instead of putting marketing activity on hold, brands and retailers have an opportunity to show up and present solutions, says Ali Holt, head of CPG at Pinterest
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Analysis and Features
Is sustainability competing with price for priority? 10 charts explaining UK attitudes to the cost of living crisis
As the cost of living crisis hits Brits in the pocket, have they maintained their sustainable shopping habits or is price their priority?
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Comment and Opinion
How can supermarkets counter the discounters in the age of inflation?
Trust, online capabilities and data all remain in the supermarkets’ favour, says EY-Parthenon’s Ray MacSweeney
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Analysis and Features
Could collagen be a billion-dollar opportunity for food and drink?
Collagen is the anti-ageing ingredient taking the health and beauty world by storm. Now a host of food and drink brands are looking to make their move
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Analysis and Features
The rise of vegan collagen
By its very nature, collagen doesn’t seem a vegan-friendly proposition
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News
Love Island couple help spark 11.4% uplift in tiramisu sales
According to NielsenIQ data, value sales of the dessert reached £542.5K in the week ending 30 July 2022
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News
Nearly 90% of consumers would eat wonky fruit and veg, according to new survey
Despite these findings, up to 40% of fruit and veg grown globally is going to waste, with misshapen products are often rejected
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Comment and Opinion
How can grocery adapt to a K-shaped consumer profile?
Rather than consumer behaviour averaging towards the middle, it is drifting towards two extremes, says Duncan Brewer, partner at EY-Parthenon
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Comment and Opinion
Could cardboard become the default packaging solution for booze brands?
Slowly but surely, paper-based packaging is becoming a reality in the BWS aisles
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Category Report
Can the home baking market rise again? Home baking category report 2022
The lockdown baking craze is over. Can brands revive flagging sales with new healthy, affordable and convenient propositions?
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News
Trust in supermarket food down as consumers link cheaper choices with lower quality, survey finds
Only 58% of consumers trust the safety and quality of supermarket food, down from 78% a year ago, according to a survey by Red Tractor
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Comment and Opinion
Paul Hollywood Eats… Mexico: Brit abroad forays beyond Tex-Mex
Having chowed his way through Japan’s culinary delights in 2020, the Great British Bake Off judge is back on our screens
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Comment and Opinion
Why underage disposable vaping data is no throwaway issue
A couple of underage kids reacting badly to dodgy vapes could spark rash government intervention
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News
Shoppers swapping other meat and fish for chicken as cost of living bites
Chicken was the only major protein category to see any growth as shoppers swapped to cheaper proteins
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News
Supermarket pharmacies being underutilised, say Tesco and health charities
The survey suggests many people could be missing out on opportunities to access free advice via their local pharmacies
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Comment and Opinion
Industry leaders: lean into marketing and innovation despite challenging times
Face the reality, keep perspective and seek growth opportunities to steer a path through the gloom, says Jeremy Garlick, partner at Insight Traction
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Comment and Opinion
Why we should be using social media to inform NPD
There is a treasure trove of opinion on social media that could take much of the sting out of innovation, says Mike Tapp, data director at Capture Intelligence
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Analysis and Features
New York Fancy Food Show 2022: top 10 emerging food trends
From mushroom crisps to collagen bars, The Brand Nursery director Chris Blythe rounds up the key points of interest
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News
Vodka sales up as gin boom looks to be over at the mults
Gin brands like Gordon’s have lost ground, as the likes of Smirnoff saw sales increase