All Trends articles – Page 7
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Comment & OpinionValue isn’t all about price. Know your brand’s DNA
Price is just one facet of value – and it may not even be the most important for long-term growth, says Rachel White, MD UK&I at NIQ
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Promotional VideosHow to elevate brand presence in the trending biscuit category
The biscuit market is evolving, as consumers crave new flavours and indulge in biscuits across new occasions. In this video, McVitie’s discusses the strategies helping the brand stand out from the crowd.
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Comment & OpinionMove over Aperol: can Mionetto’s new aperitif own spritz?
With sparkling wine drinkers increasingly comfortable heading to own label, the ability to offer a branded spritz experience might be the livener Mionetto needs
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Range PreviewSainsbury’s launches new pan-Asian ready meal range
From beef bibimbap to gochujang chicken, Sainsbury’s is responding to its shoppers’ evolving tastes
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Category ReportA new dawn for plant-based?
Cost of living struggles have hit plant-based sales, but the market is looking to recover with a more natural generation of products
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Analysis & FeaturesHow supermarket accelerators & incubators are changing retail
Supermarket innovation schemes are popping up all over the shop. The aim is simple: to foster growth among their supplier base. But there are big differences in approach
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Comment & OpinionTwo Japanese flavours set to take the UK by storm
Japanese cuisine is growing in popularity, particularly among younger consumers, says Regina Maiseviciute Haydon, food & drink global analyst at Mintel
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Comment & OpinionThe trouble with AI-generated personas
By generating synthetic personas that mimic humans, researchers can explore diverse consumer behaviours, preferences and trends at scale, say Kerry Jones of Greencore, and Julia Brannigan of Bulbshare
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Category ReportWorld food hits the street: world cuisine category report 2024
Street food inspired by Malaysian, Filipino and other south east Asian cuisines is gaining popularity as Brits widen their culinary horizons. Who’s cashing in?
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Comment & OpinionWhy Ottolenghi is betting on pilpelchuma as next harissa
Pilpelchuma stems from Libyan cuisine, which is relatively unexplored in the UK
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Category ReportThe fashion for fermented: functional foods trends 2024
Move over protein. Fermented foods are the latest trend to take the functional world by storm. Is it a fad or a long-term opportunity?
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Comment & OpinionThe three routes to growth for fmcg brands
Brands should look beyond penetration to find genuine avenues for growth, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionMushroom meal pastes and vegan K-food: six trends from Sial Paris 2024
Sial Paris has become one of the must-attend events for the food and drink industry. This week’s event was no different
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Category ReportProtein gets the feelgood factor: protein trends 2024
Protein isn’t just for gym rats. Growing numbers of Brits are upping their intake for general health and to ‘feel good’
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WhitepapersHow 9 FMCG brands are driving growth with out of home
FMCG brands are leveraging out of home advertising to boost visibility and drive growth. In this whitepaper Clear Channel explore the tech’s success.
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Analysis & FeaturesGlobal flavours, premium food to go, chocolicious: Bidfood 2025 trends revealed
Despite British consumers still feeling the pinch of the cost of living crisis, out-of-home forecasts suggest diners are ready to flock back to comfort and affordable luxury in 2025
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Promotional FeaturesHow Coca-Cola delivered consumer campaign objectives with mobile coupons
Discover how Coca-Cola and other leading brands are using mobile coupons to deliver instant rewards.
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Range PreviewWhat’s new in stores for Halloween 2024
Storm clouds are brewing and Halloween is fast approaching. Check out the limited-edition treats tempting shoppers this spooky season
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Comment & OpinionFmcg CEOs can’t afford to fall behind consumer trends
As disposable income takes a hit, consumers are hunting for value for money or real differentiation, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment & OpinionContrary, messy and nutritious: 2025 food & drink trends
Mintel’s new 2025 food and drink trends explore the paradoxes that influence people’s behaviours toward food, says Alex Beckett, director at Mintel Food & Drink