Health insight and analysis – Page 5
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InterviewsFreja bone broth founders: ‘the stock cube deserves to be killed’
The founders of Freja want to deliver the killer blow to stock cubes – by establishing their brand as front of mind in the ‘not full of shit’ world of bone broth
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Comment & OpinionSoft drinks sugar tax hike is a ‘seismic kick in the teeth’
Lowering the sugar tax threshold is a seismic kick in the teeth for a sector that arguably has done more than any other to remove sugar from the national diet
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Comment & OpinionIs UPF opposition just plant-based scaremongering?
Ultra-processed food is a real concern but the answer isn’t to vilify innovation, says Alex Robinson, Hubbub CEO
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Category ReportGut instinct: trends in soft drinks 2025
Soft drinks carrying gut health claims are turning heads among investors and winning space in stores. So, who’s cashing in most?
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Comment & OpinionHFSS ad uncertainty is destroying marketing plans
Uncertainty is a surefire route to creating policies with profound unintended consequences, says Stephen Woodford, CEO, Advertising Association & Phil Smith, director general, ISBA
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Category ReportHas pop lost its cool? Trends in soft drinks 2025
Hip, young shoppers are turning their backs on traditional sodas in favour of trendy soft drinks sold on health cues and naturalness
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Comment & OpinionWhy the last thing the food strategy needs is the ‘public voice’
The government is launching a major public consultation to find out what people really want from its new Food Strategy – but is that really the best approach?
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Category ReportThe flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
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Category ReportHow snacks are going viral
As HFSS brands face an advertising crackdown, some are trying to emulate TikTok sensation Takis. So, what does it take to go viral?
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Comment & OpinionHow the MAHA movement influenced Expo West
Natural Products Expo West showed how the US food industry is responding to the MAHA movement, says Zoe general manager Sara Gordon
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Comment & OpinionWhat the UK can learn from US packaging
In the context of pack design there are differences in nuance, tone, and what each nation finds important to communicate, says Chris Blythe, director of The Brand Nursery
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Category ReportCream of the crop: trends in yoghurts 2025
Sales are booming for yoghurts – including indulgent and full-fat options – as shoppers try to avoid UPFs. So, who’s rising to the top?
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Comment & OpinionPeta brings good poos with pro-vegan push
Think ‘Peta ad’ and you tend to expect some unpleasant imagery. That’s certainly the case here
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Comment & OpinionAs FSA celebrates 25 years, what’s next on the agenda?
As we look to the next 25 years, the food system faces unprecedented challenges, says Susan Jebb, chair of the FSA
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Comment & OpinionM&S one-ingredient corn flakes show folly of HFSS ad ban
Rather than being celebrated as a major step toward ingredient simplicity, critics dismissed the innovation as a marketing gimmick, says Craig Ralph, client services director at SPQR
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Comment & OpinionWhy Waitrose is putting welfare labelling on meat
Our customers are telling us they want clear transparency and they want to know the food they buy has been produced to the highest standards, says James Bailey, Waitrose MD
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Comment & OpinionFood and drink plays a vital cameo role in Netflix’s Adolescence
Food won’t be what most viewers remember from the show but it has an important cameo role, says Alex Beckett, Mintel senior director of food & drink research
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Comment & OpinionUK could save £10bn with faster clampdown on tobacco
A commitment to ending smoking would benefit the economy, as well as the UK populace’s health, says Hazel Cheeseman, CEO of Action on Smoking and Health (ASH)
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Analysis & FeaturesWill Zoe’s new food risk scale calm UPF debate or create confusion?
Zoe’s new risk scale underlines that not all processed food is bad for us. But as it prepares to spread the word, some question its usefulness
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Comment & OpinionTime’s up for hidden microplastics in food & drink
Recent studies have shown microplastics are omnipresent in our surroundings and accumulating inside our bodies, says Keir Carnie, founder of Nuud