Daniel Selwood
Daniel Selwood is The Grocer’s special projects editor. He manages our annual Britain’s Biggest Brands, Britain’s Biggest Alcohol Brands, The Dairymen and Top Products – and contributes to news, features, category reports and blogs.
He joined the magazine in January 2016 as food & drink editor, having worked for eight years at financial & legal publisher LexisNexis.
Daniel began his journalism career in early 1996 at a general interest magazine in Sheffield.
Contact info
- Tel:
- 01293 610369
- Email:
- daniel.selwood@thegrocer.co.uk
- Category Report
Bold NPD needed as supermarkets opt for safe own label launches
Own label innovation is looking dusty, experts argue, as lower prices take priority over excitement. Is it time to take risks again?
- News
One Stop ramps up bakery offer with 33 sweet and savoury lines
The retailer is working with local bakeries to offer regional ranges
- News
Wilkinson Sword unveils major campaign ‘The Blade Masters since 1772’
The activity centres on the new Blade Master character, a suave, middle-aged man
- News
Sudocrem kicks off global campaign to highlight versatility
A 30-second TV slot features a baby boy as lead character, narrator and brand spokesman
- News
Dove unveils ‘best-ever bodywash range’ Advanced Care
The 20-strong lineup comprises 10 variants including Gentle Scrub, Pampering, Hypoallergenic and Hydrating
- News
Comfort backs new 15-strong Botanicals range with £9m spend
Botanicals Fabric Conditioner and Scent Booster Elixir come in Heavenly Fresh, First Blooms and Summer Bouquet
- News
The Cheeky Panda adds nine-pack of Natural Colour Bamboo Toilet Tissue
The new SKU is available now from The Cheeky Panda website at £36 for five – a total of 45 rolls
- Category Report
Healthcare & beauty trends 2024: The new masculine beauty ideal
A generation of men are embracing personal care trends once thought feminine. How are brands catering to them?
- News
Astonish teams up with TOWIE in two-series sponsorship deal
The latest activity follows the brand’s recent £1.3m TV campaign
- News
Lynx rolls out ‘lift & smell’ fragrance testers into mults
The new activation appears on a permanent Lynx-branded bay fixture
- News
Caffeine the secret to success for Britain’s Biggest Brands
Prime, Monster, Starbucks and Yorkshire Tea deliver uplift of 122.2 million extra packs
- News
Meatly claims world first with lab-grown chicken petfood
The innovation was created in collaboration with Meatly’s first brand partner, Omni
- News
Tresemmé promises ‘salon finish’ with Lamellar Shine haircare range
The lineup comprises shampoo, conditioner, leave-in cream serum and finishing oil
- Comment and Opinion
Gastropod serves up delicious investigation into the history of chips
Cynthia Graber and Nicola Twilley take a deep dive into the mightiest of meal accompaniments
- News
Wild rolls refillable personal care range into branded bays at Tesco
The launch includes Wild’s new haircare lineup comprising Rich & Nourishing and Strengthen & Repair variants
- News
Astonish adds 16 value SKUs across cleaning and personal care
The NPD rollout followed “a year of serious growth for Astonish”, said the brand
- Comment and Opinion
Flush the roll tax – the battle for consumer savings begins
Who Gives a Crap calls on the Treasury to scrap what it calls the ‘roll tax’. That’s the 20% VAT on toilet tissue
- News
Who Gives a Crap calls for end to 20% VAT on toilet tissue
The DTC brand has demanded the end to the “roll tax” in a submission to the Treasury
- News
Petfood startup Ted’s Bowl to debut frozen meals with Ocado listing
The British brand will offer seven microwavable meals suitable for puppies, adult dogs, senior dogs, kittens and adult cats
- News
Sustainable period care challenger Flo to make Tesco debut
From 19 February, four of the brand’s bestselling products will hit Tesco shelves