Archive of all category reports
Most recent first...
-
Category ReportWhy supplements brands are going gangbusters
What are the hot areas of growth in supplements? What is driving this shift in mindset? And what does it mean for OTC medicines and the wider healthcare arena?
-
Category ReportHow retailers are making breakfast healthier
Which retailers are leading the charge when it comes to healthier breakfast innovation? How are brands faring by comparison?
-
Category ReportGrocery gets behind a healthier Halloween
Could healthier Halloween become the new normal? What role is HFSS legislation playing in shaping sales? And which categories are tipped for growth as confectionery slides?
-
Category ReportHow RTD brands are pushing the boundaries with NPD
Why are more Brits supping RTDs? And what are brands and retailers doing to maintain growth in the coming year?
-
Category ReportHow shoppers are saving time with home baking hacks
Baking is becoming ‘more about creativity and personalisation than skill’. What does this mean for the £1.1bn home baking category?
-
Category ReportWhy free-from comes with a premium price tag
Why is free-from food so expensive? And what impact will those high prices have on further growth?
-
Category ReportConfectionery trends 2026: Why sweets are getting a better-for-you rebrand
How are confectioners responding to HFSS rules? And which trends are driving change in sweets?
-
Category ReportLunchbox & back to school: how retailers are luring back lapsed shoppers
While many people are eating lunch out more, growing numbers are skipping it. How can retailers win back lapsed shoppers?
-
Category ReportFrom hot honey to healthier ketchup: trends in table sauces
The UK has gone crazy for fast-casual dining. Pizza. Burgers. Bao buns. Kati rolls. All are being made by UK’s quick-service restaurants and street food vendors. Most are served alongside a sauce for dunking or drizzling
-
Category ReportShoppers embrace new formats and flavours in cheese
An explosion of flavour and format innovations can currently be found not in the confectionery aisle but in the cheese fixture
-
Category ReportMeet the brands shaking up the fruit & veg aisle
How are brands driving performance? Which campaigns have had the most impact? And what challenges are fresh produce suppliers facing?
-
Category ReportWhy energy brands are innovating with extra benefits
Which functional benefits appeal most? And how is the wider market responding to demand for energy with added benefits?
-
Category ReportHow suppliers are building back trust in babycare
No category demands trust more than babycare – and that trust has been seriously shaken
-
Category ReportParents trade ambient pouches for chilled meals
BBC Panorama’s 2025 investigation into babyfood appears to have been detrimental to the sector
-
Category ReportEco nappy claims fall short of ASA’s standards
Sustainability remains a significant challenge in babycare – particularly in disposable nappies
-
Category ReportBabyfood suppliers vow to reformulate following investigation
Not all babyfood brands featured in BBC Panorama’s 2025 investigation have suffered declines
-
Category ReportBrands clean up recipes to meet new guidelines
Babyfood market leader Ella’s Kitchen, which featured heavily in BBC Panorama’s 2025 investigation, seems eager to improve its nutritional credentials
-
Category ReportFormula prices continue to rise post CMA findings
Infant formula brands have had a challenging couple of years
-
Category ReportWhy supermarkets are getting behind organic food & drink
Some 67% of shoppers are choosing to buy organic products despite them carrying an 11% premium over conventional goods. What’s behind its success?
-
Category ReportRegen-ag claims unstandardised, warns NGO
Organic food is facing stiffening competition from products marketed on so-called regenerative agriculture practices