All comment & opinion articles
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Comment & OpinionHFSS regulations prompt a switch from discount promos to hybrid advertising – and it’s working
New rules have required brands to create a compliant mix of brand and product adverts, the data suggests it’s working, says James Dunaj, partner success director at Circana
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Comment & OpinionWinners of new EU anti-greenwashing legislation will have proof behind their claims
As the ECGT Directive comes into effect in September, brands that can prove their environmental claims will pull ahead, says Jaclyn McCarthy, director of brand strategy at 1% for the Planet
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Comment & OpinionDetox denied: Why the UK is still hooked on plastic packaging
Defra’s packaging reforms are driving producers towards plastic and away from infinitely recyclable glass, says Jenni Richards, environment and circularity director, British Glass Manufacturers’ Confederation
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Comment & OpinionWhy KFC and Doritos want you to bring your own bag
KFC and Doritos are taking the viral social media ‘bring your own bag’ trend from TikTok to 27 European markets
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Comment & OpinionRetailers are sleepwalking into the ‘Club Ozempic’ era
As 8.25 million Britons take or consider GLP-1 medications, retailers from Boots to Ocado are racing to work out what ‘Club Ozempic’ shoppers actually want, says Amy Stobie, co-founder and commercial director at AgencyUK
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Comment & OpinionThe value lever your competitors can’t copy
Culturally relevant brands are valued nearly three times higher than those that aren’t and grocery has barely started competing on it, says Jed Hallam, founder of CultureLab
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Comment & OpinionWhy Andy Burnham is wrong to suggest vape shops are the villains
The prime minister has branded the vaping sector as ‘dodgy’, but it’s wrong to tar the entire industry with the same brush
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Comment & OpinionWhy Nichols’ VitHit acquisition is a smart way to buy into wellness
The functional wellness brand sits exactly where Vimto can’t reach, according to Nichols CEO Andrew Milne
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Comment & OpinionConvenience food isn’t the problem. Bad convenience food is
Shoppers aren’t rejecting convenience, they’re rejecting convenience they don’t trust, says Bella Acland, founder of Soul Kitchen
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Comment & OpinionTomorrow’s luxury booze is already in the barrel
Discounting should be the last resort for premium alcohol brands, unless they want to damage long-term equity, says Simon Massey, founder of Neverland
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Comment & OpinionWhen is a JBP not a JBP?
Joint business planning has become an adverserial spreadsheet exercise that is costing both sides real growth, says Andrew Rayner, founder of Hairetic Anti-Dandruff Haircare
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Comment & OpinionEditor’s Picks: Diageo’s turnaround plan, CMA rules on Aldi and Lidl
On the international trade side a summit between the UK and EU to agree a potential sanitary and phytosanitary (SPS) deal now looks likely to be held later this year, following Keir Starmer’s replacement by Andy Burnham.
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Comment & OpinionWith Argos deal done, Sainsbury’s faces big decisions
Freed of the Argos millstone, will Sainsbury’s turn to Asda, Morrisons or the wholesale sector?
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Comment & OpinionCarlsberg eyes perfection with ice cream campaign
The brand has brought back its famous ‘If Carlsberg did…’ slogan for a late summer push
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Comment & OpinionFood security is everyone’s business
The UK must turn its shared ambition around food and food security into action and build a food system fit for the future, says Stephen Morgan, minister for farming and food security
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Comment & OpinionBig Chicken: Mo Gilligan documentary checks out fast food ‘conspiracy’
The fried chicken loving comedian’s ‘experiment’ is largely pointless, but his deep dive into its production throws up some surprises
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Comment & OpinionHow drought and global conflict could drive UK food inflation this winter
The Chancellor’s real challenge isn’t price gouging, it’s drought, food security and inflation, says Ian Wright, partner at Acuti Associates
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Comment & OpinionBrazil’s beef ban: the NFU picked a good fight but does it have a good case?
The NFU has timed its call for a Brazilian meat ban to coincide with the country’s biggest trade fair. But look past the politics and the case is weaker than it appears
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Comment & OpinionThe Turmeric Co ASA ruling illustrates the tightrope health brands must walk
The ruling feels harsh, but reflects strict marketing rules governing the advertising of food supplements
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Comment & OpinionLidl’s scan & shop system works perfectly… I can’t believe it!
This is a discounter, with tighter margins to protect than Tesco, Sainsbury’s or Waitrose – and that’s what makes the experience so incongruous