All promotional features
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Promotional FeaturesThe beautiful game: how to win at sports partnerships 2.0
With the FIFA World Cup, Commonwealth Games and Wimbledon all landing this summer, the opportunity to capitalise on major sporting moments is huge. Discover how the smartest brands are building 360-degree partnerships – and what retailers can do to make the most of them in-store.
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Promotional FeaturesNothing wasted: How food and drink is unlocking the true value of surplus
With mandatory household food waste collections sharpening public attention, pressure is mounting on the food and drink sector to go further on redistribution. The good news: the tools, partners and models to do it are better than ever.
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Promotional FeaturesExploring the retail potential of premium cheese
For grocery retailers, premium cheese is emerging as a category with clear ‘trading up’ potential and the EU has plenty to offer.
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Promotional FeaturesThe out-of-stock problem: why 45% of shoppers switch brands
How to resolve out-of-stock challenges quickly and effectively.
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Promotional FeaturesHow marketers can sharpen tech tools to unlock long-term value
How FMCG marketers can change their mindset around technology to achieve optimum results.
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Promotional FeaturesHow accessible automation helps start-ups scale smarter and grow
How compact, affordable automation helps ambitious food brands boost efficiency, cut costs and overcome growth challenges.
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Promotional FeaturesStay still, fall behind: Why food and drink must keep one eye on the future
The UK food and drink sector walks a continual tightrope between day-to-day operational demands and preparing for what the future holds. So, how can manufacturers and retailers balance their time strategically and successfully?
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Promotional FeaturesWhy UK retailers are turning to Northern Ireland for food innovation in 2026
From seaweed seasoning to carbon-tracked dairy, NI’s food sector is building a serious commercial case for UK retailers
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Promotional FeaturesHow retailers can profit by preparing for the UK deposit return scheme
Evidence from Europe shows stores with convenient return points see higher footfall and increased basket spend. As the UK’s DRS rollout takes shape, retailers who invest in the right tech now will protect margins and build customer loyalty later.
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Promotional FeaturesHow rapid response can buy retailers loyalty far beyond Mother’s Day
Annual events such as Mother’s Day put a huge expectation on grocery retailers to curate the perfect gifting inventory – whether bought in-store or, increasingly, online. So, how can they respond in a way that will secure not just that day’s purchase, but longer-term consumer loyalty.
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Promotional FeaturesDiscover the most trusted food and drink brands in grocery retail
UK shoppers are willing pay more for brands they trust. Now, new consumer research shows the grocery names that can benefit from trust as a competitive advantage.
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Promotional FeaturesPalm oil makes strides towards sustainable practice
Malaysia has cut forest loss by 57% and achieved 92% smallholder certification coverage, yet marketing products as ‘palm-oil free’ persists despite it being one of the most land-efficient vegetable oils available, says Belvinder Sron, the chief executive of the Malaysian Palm Oil Council.
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Promotional FeaturesHow can UK businesses survive the consumer spending shift?
UK consumers are reaching their spending limits after years of cuts. Recent research from AlixPartners reveals that, while fewer plan to reduce spending in 2026, this reflects exhaustion rather than recovery. Only groceries show positive spending intent, as households maintain already-reduced levels.
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Promotional FeaturesLHF and the future of food advertising
Discover how to spark creativity and stay compliant with a new guide on understanding how LHF regs could shape your ad strategy.
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Promotional FeaturesBoost ice cream sales with smart POS
Heat up your ice-cream offer with modern POS solutions to make shopping the freezers simpler and save staff time and hassle on clean-up
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Promotional FeaturesHow the air fryer revolution is powering flavour exploration and category growth
At this time of year, most of the nation wants to eat healthier while saving time and money, so it’s an ideal moment to celebrate one of the most popular and efficient meal time hacks – the air fryer.
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Promotional FeaturesRedefining recruitment: can humans and tech really work in harmony?
Recruitment and retention has long been a challenge in the food and drink manufacturing sector, so how can businesses future-proof their workforces and ensure that humans can really work in harmony with ever-evolving technology?
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Promotional FeaturesMasterclass: Driving excitement and value in biscuits
With 99.2% of UK households purchasing biscuits last year [Kantar], the category is a cupboard staple, with shoppers choosing them as an affordabel and necessary indulgence. So what more can retailers do to drive category value? Insights into different need states helps to provide the answer.
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Promotional FeaturesHow high-level supply chain digitalisation can safeguard your margins
Ewa Węgorkiewicz, CXO of the enterprise division at Trans.eu Group, talks digitalisation trends and creating efficient future digital transport networks.
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Promotional FeaturesIs progress under threat?
Despite political headwinds and economic uncertainty, the grocery sector is proving that meaningful diversity and inclusion progress is not only possible but already happening, with GroceryAid’s programme now counting over 100 partners.





