Grigor Dimitrov

Häagen-Dazs signs tennis star Grigor Dimitrov as ambassador

17 Jan 2018 | By Rachel Graham

The ATP Finals winner, currently ranked third in the world, has signed a two-year deal with Häagen-Dazs

Asahi Super Dry

Asahi to bring Super Dry lager brewing back in-house

15 Jan 2018 | By Daniel Woolfson

The 5.2% beer was previously contract brewed by Shepherd Neame in Britain

Coca-Cola Zero Sugar First Taste advert

Coca-Cola to air ‘First Taste’ ad for Zero Sugar variant

12 Jan 2018 | By Daniel Selwood

The advert stars the elderly character Mr Hadley, who first appeared 12 years ago in an ad for original Coke

Cadbury Dairy Milk ad still Jan 2018

Cadbury goes ‘back to its roots’ with £12m campaign Subscription

12 Jan 2018 | By Daniel Selwood

New positioning is focused on the company’s history as “a family brand founded on generous principles”

Organic Produce

Organic Trade Board secures £1.7m for Feed Your Happy push Subscription

10 Jan 2018 | By Rachel Graham

Agreement will underwrite OTB to access additional EU funding

Kikkoman ad still Jan 2018

Kikkoman prepares for Chinese New Year with new TV push

10 Jan 2018 | By Helen Gilbert

The commercial will showcase the product’s versatility as a seasoning and dipping sauce

Tropicana Essentials 2018 revamp

Tropicana revamps Essentials juice range Subscription

10 Jan 2018 | By Daniel Selwood

The relaunch comes after the brand saw a near-£23m loss in value sales

New Graxe lines January 2018

Snacking brand Graze introduces four new grocery ranges Subscription

08 Jan 2018 | By Daniel Selwood

The quartet comprises Superfood Bites, Mini Protein Balls, Superfood Mix and Energiser Mix – a total of 15 SKUs

Fentimans Rose Lemonade 2018 revamp

Fentimans guns for growth with pack refresh and new CEO Subscription

08 Jan 2018 | By Daniel Woolfson

The revamp, the brand’s biggest in 23 years, stresses the drinks’ ‘botanical’ credentials

Drinkaware in Asda

Mults back Dry January with ‘healthier choices’ initiatives Subscription

06 Jan 2018 | By Daniel Woolfson

Tesco has slashed 20% off the price of no and low-alcohol brands, and Asda has teamed up with Drinkaware to offer advice

IQOS store Philip Morris

ASH dismisses Philip Morris newspaper ads as 'a PR stunt' Subscription

05 Jan 2018 | By Ronan Hegarty

The ads set out its new year’s resolution as ‘trying to give up cigarettes’

Hula Hoop Puft Sweet Chilli

Hula Hoops Puft adds chilli SKU ahead of £1.5m push Subscription

04 Jan 2018 | By Daniel Selwood

The campaign will position the crisps as ‘a perfect guilt-free snack for the start of the year’

Quorn Chicken Free Slices and Smoky Ham Free Slices

Quorn unveils £14m year-long push and NPD quartet Subscription

04 Jan 2018 | By Daniel Selwood

The campaign is the largest-ever annual investment by a brand in the UK meat-free category, Quorn claims

Bear snacks ad 2018

Kids’ snacks brand Bear makes mainstream TV debut Subscription

03 Jan 2018 | By Daniel Selwood

The £3m push will kick off tomorrow (4 January) across major terrestrial and satellite broadcasters

Morrisons Oranges

Morrisons doles out oranges to revive flagging festive tradition Subscription

15 Dec 2017 | By Rachel Graham

They will be handed out in stores from tomorrow, with story cards detailing the history of the tradition…

Co-op christmas ad

C4 to screen series of spin-offs from main Co-op Xmas ad Subscription

14 Dec 2017 | By Ian Quinn

The new slots feature community musical groups from the retailer’s Christmas ads singing theme tunes from Channel 4 shows

frenchs mustard

UK ‘key’ for Frank’s Redhot and French’s despite sales dive Subscription

13 Dec 2017 | By Daniel Selwood

The supplier said sales of the table sauces had been adversely affected by UK store supply

Nectar card

Online display ad study reveals payoff across supermarkets

12 Dec 2017 | By Daniel Selwood

Every £1 spend on online display ads delivered an average £1.94 in sales

Nineteen 87 Xmas bus tour

Nineteen 87 to donate £55k to Great Ormond Street charity

12 Dec 2017 | By Daniel Selwood

The brand kicked off its tie-up with GOSH by taking a Christmas bus tour of London

Tiny Rebel

Portman Group rebukes Tiny Rebel for 'fizzy pop' style can Subscription

11 Dec 2017 | By Daniel Woolfson

Tiny Rebel’s Cwtch ale 330ml can features a drunken-looking bear slouched below colourful graffiti…


Allied Bakeries strengthens craft appeal of Allinson’s Subscription

07 Dec 2017 | By Daniel Selwood

Allied Bakeries says Allinson’s relaunch has met with a “positive response”

Budweiser Prohibition poster

Budweiser kicks off anti-drink driving Prohibition Brew push Subscription

07 Dec 2017 | By Daniel Woolfson

The ads rolled out this week across out-of-home sites and digital platforms

southern comfort christmas campaign

Southern Comfort celebrates 'the spirit of New Orleans' Subscription

06 Dec 2017 | By Daniel Woolfson

Running until New Year’s Eve, the campaign will include cinema ads, posters on National Rail and the Tube, and sampling

Mr Sheen advert

Mr Sheen makes TV comeback with first live-action advert Subscription

04 Dec 2017 | By Daniel Selwood

The £800,000 Back to Banish Dust push kicks off this evening (4 December)


Cauli Rice rebrands as Fullgreen to go ‘beyond cauliflower’ Subscription

04 Dec 2017 | By Daniel Selwood

The changes will take effect from 11 December to better reflect the portfolio’s all-natural ingredients, said the brand

New Diet Coke range for the US - Jan 2018

Diet Coke gets a serious revamp: a sign of what’s to come in the UK? Subscription

19 Jan 2018 | By Daniel Selwood

The soda’s grocery value sales are down 0.6% to £420.2m, so would a British relaunch be worth a punt?


Prongles looks to hog global snacks market

18 Jan 2018

Prongles now has an official website – and it’s a master-satire of aggressive 1990s-style marketing

Bear nibbles ad web

Hairy messenger helps Bear deliver health message Video

09 Jan 2018 | By Mark Dishman

As Adland tells us to look after our health, kids’ snack brand Bear is reminding us to think of the children

pepsi christmas ad

Pepsi takes to the waves for a non-traditional Christmas ad Video

13 Dec 2017 | By Mark Dishman

It’s been a tough year for Pepsi, what with all that Kendall Jenner unpleasantness

food standards main

Spot the difference: Eastern Europeans say brands sell them sub-standard products Subscription

08 Dec 2017 | By Richard Pendleton

For years, Eastern European consumers believed they were being sold inferior versions of top brands. Were they right?

kelloggs christmas ad

Father Christmas pipes up with his perfect Corn Flakes bowl Video

29 Nov 2017 | By Mark Dishman

Kellogg’s admirably persists with the notion that people can be bothered to jazz up their Corn Flakes

Coca Cola Gogglebox ad

Gogglebox cast share the joy of Coke's Christmas trucks Video

23 Nov 2017 | By Mark Dishman

In case you hadn’t noticed, ‘Holidays are coming’. Yep, it’s the Coke truck advert

Christmas shop display

The Christmas #instorespot competition Video

12 Nov 2017 Updated: 12 Dec 2017

Have you seen a grocery retailer deck the aisles with boughs of holly or tinsel the till point?

Bud Light ad web

Bud Light's millennials carry off 'marketing gimmick' Video

25 Oct 2017 | By Mark Dishman

The beer might be light, but a heavy fog of irony surrounds the new Bud Light advert


Heinz uses M&S aesthetic to underline 'no additives' message Video

27 Sep 2017 | By Mark Dishman

A handful of sun-ripened tomatoes fall through the air in slow motion, condensation glistening on shiny skin

taylors of harrogate ad

Taylors of Harrogate works its magic with Patrick Stewart Video

22 Sep 2017 | By Mark Dishman

Taylors of Harrogate crams a lot into a pair of new ads – one for tea, one for coffee

Seize the Cheese logo

Seize the Cheese: a marketing campaign for Britain's best cheeses Video Subscription

18 Sep 2017 | By Carina Perkins

The Grocer challenged creative agency Haygarth to come up with a campaign for artisan British cheesemaking

retail marketing

Bryan Roberts picture quote

What Tesco's Clubcard changes tell us about the future of loyalty

18 Jan 2018 | By Bryan Roberts

Never mind the outrage, says Bryan Roberts of Tcc Global. The Clubcard refresh makes sense

top advertisers

Top Advertisers 2014

UK fmcg advertising report 2014

07 Apr 2014 | By James Halliwell

The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising. Who are biggest fmcg advertisers in the UK in 2014?

Cadbury Ad

Cadbury moppet pulls at the heartstrings Video

18 Jan 2018 | By Mark Dishman

Christmas is over but Cadbury is upholding the festive tactic of tugging at the heartstrings



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