Product marketing news
Piccolo to run kids’ healthy eating classes at Morrisons
Sessions will include a performance from educational puppeteers Hartbeeps
KP Nuts back on TV for first time in 24 years Subscription
The aim of the campaign is to encourage year-round consumption and open up further snacking occasions
Stowford Press cider to get updated TV ad for summer Subscription
The ad is an updated version of the brand’s 2016 spot, which follows the production process of the cider…
World Avocado Organization and Tesco link for marketing push
Campaign will see Tesco take an ‘al fresco’ avocado roadshow around the UK
Relentless partners with Defected Records for on-pack push Subscription
Consumers can download a free track from DJs and artists, with 10 available to collect
LoSalt launches healthier eating campaign Subscription
GP and media commentator Dr Sarah Jarvis has been appointed as brand ambassador
Astonish looks to boost profile in cleaning with brand revamp Subscription
A £2m investment has seen the 44-year-old brand undergo a complete overhaul
Eric Cantona appears on limited-edition Kronenbourg packs
The packs featuring the ex-footballer’s signature and the slogan ‘Iconic, adored, a taste supreme’…
Global Brands rapped over ‘irresponsible’ VK Facebook ad Subscription
The social media post depicted “styles of drinking that were unwise”, ruled the ads watchdog
Ribena launches augmented reality app Doodle Your World
The free app allows users to add colourful animated characters to real-time videos and photos
Calypso to return to TV screens with new Once a Day ad
The 30-second clip is part of a multichannel push for the budget brand’s Once a Day product range…
Ella's Kitchen unveils 'cleaner' redesigned packaging
Packs have been given clearer messaging and greater emphasis on ingredients
Harrogate Spring kicks off ‘Incredible Shrinking Bottle’ recycling push
The initiative with Keep Britain Tidy promotes greater recycling of plastic water bottles when outdoors
Energizer launches on-pack push to win Volt e-bikes
Kicking off on 8 June, the activity will run for three months
Walkers Sensations gets TV ad and 'premium' makeover
The TV spot features footage of the Rio Carnival and the Holi Festival of Colours
Hooch offers consumers prizes in #Hoochlife push Subscription
The campaign will see multipacks roll out across containing a Hooch hat or a pair branded sun-glasses
Absolut launches limited-edition bottle backing LGBTQ community
The bottle, which rolls out from July, features the rainbow flag
True Nopal gets distribution boost from Suntory venture Subscription
The startup brand is set for an expansion of its British sales, marketing and distribution
Highland Spring gets £5m ‘Brave by Nature’ campaign Subscription
Running for six months, the push centres on a TV advert that will make its debut on 1 June
Yorkshire brewer Theakston seeks trademark for ‘Lunatic’s Broth’ Subscription
The move relates “only to a piece of internal IP housekeeping” according to the business
CCEP pushes Coca-Cola Zero Sugar with largest ever sampling
The summer-long activity will see more than five million miniature cans handed out
Magners Cider teams with easyJet in holiday giveaway Subscription
The push will see 400 holidays given out through an on-pack offer from July
Richmond sausages get brand new packs and ad in £5m push Subscription
Redesigned packs will start rolling out at the beginning of June
Purdey’s begins second phase of Idris Elba #ThriveOn push Subscription
The new activity sees the Pacific Rim actor in 10 15-second online films
Trivento enlists Neil Rankin for barbecue wine campaign Subscription
The push will focus on wine’s compatibility with barbecue food and offer customers the chance to win ‘The Ultimate BBQ Party Kit’
insight
Tabasco tries to keep your barbecue warm with lifestyle range
Tabasco has teamed up with hipster ‘lifestyle brand’ Urbanology to create a range of barbie wear
Finish hits the right notes with pro-dishwasher musical Video
Musical ads are tough to pull off. You need clever words and a catchy (but not irritating) tune
Immersive marketing: a brand day out Subscription
How effective are brand theme parks at building a deeper love for the brand and extra sales at the supermarket in the long
Idris Elba adds levity to Purdey's #ThriveOn campaign Video
The gloomy, gritty monochrome visuals of last year’s ad remain – but the inspirational message has taken a light-hearted turn
The changing nature of brand trust
In today’s querulous, noisy world, ‘do we have enough trust with customers?’ is a fundamental question for brands
Captain Morgan and pals don't let rank spoil the fun Video
Basically, it’s a lot of people in a bar saying the word ‘captain’
Sainsbury's gets even more feelgood with shaggy dog story Video
Now spring is here, Sainsbury’s has moved on to the only thing it can think of that’s more joyful than dancing and cooking
Make eye tracking part of the shopper insight mix
Eye tracking has become an in-vogue research tool for the fmcg sector, but it is just one tool among many
Cadbury goes for short and sweet with Singles Sensations push Video
In a sector that often concentrates on ‘feeling’, Cadbury tries to remind us what it’s like to actually eat its products
Mads Mikkelsen... probably the best person for a Carlsberg ad Video
Carlsberg is playing up its Danish heritage, to give its brew a stronger identity
Lucozade Sport backs boxer Joshua ahead of heavyweight clash Video
Lucozade Sport is banking on a big fight with its new ad, focused on boxer Anthony Joshua
Does a celebrity on the label guarantee sales success? Video Subscription
Mary Berry may thrive but it wasn’t so good for Donald Trump
retail marketing
Spar ramps up prize offering as Shop & Win campaign returns Subscription
Winners will be entered into a draw to win the grand prize of £10,000
top advertisers
UK fmcg advertising report 2014
The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising. Who are biggest fmcg advertisers in the UK in 2014?
ad of the week
Tesco takes on social stories in Food Love Stories evolution Video
Two new ads in the push sees Tesco replace some of its ‘stories behind recipes’ with two social issue-based ads
Macb withdraws Strawberry & Kiwi water as 'unpleasant smell' reported in drinks
Piccolo to run kids’ healthy eating classes at Morrisons
Tesco follows Sainsbury's with hikes to salmon prices
World Avocado Organization and Tesco link for marketing push
'Quick and easy' pork testing kit goes on sale
Müller targets convenience with two on-the-go snacking yoghurts
Pip & Nut launches trio of almond milk drinks
Tesco to axe Fairtrade for own label coffee
Persil Powergems 'are laundry breakthrough'
Heinz takes another run at carton format with Soup of the Day
High fat, sugar and salt foods set for 'healthier' labelling
General Election: what's in it for food and drink - video
Palm oil producers team up to support wildlife in Borneo
Are PepsiCo snacking goals meaningful or cynical?
Can Sainsbury's standard prove fairer than Fairtrade?
Tesco crowned Grocer of the Year at Gold Awards 
Malcolm Walker receives knighthood for services to retailing
Tesco trials four shopper mission-led Express store formats
Ocado's robot-powered warehouse: analyst reaction
