Walkers plays up simplicity of bag recycling scheme Video
The animated ad starts off by showing up some of the neat things that can be made with recycled bags
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British Frozen Food Federation launches social media promo
The first film features a premium festive roast dinner made entirely from frozen ingredients
Lidl launches billboard ads mocking M&S and Waitrose prices Subscription
The ads highlight the lower prices in Lidl of products including Christmas pudding and mince pies
Captain Birdseye stars in his own calendar
The calendar had been released to celebrate the British public’s ‘overwhelming response’ to the rebooted character, Birds Eye said
What search data can tell us about the impact of supermarket Christmas ads
Cultural playfulness, fun and emotional connections are winning with shoppers, says Google’s Harry Walker
Evolution of the Christmas ads shows social media's value
Lidl’s riposte to (and Waitrose’s tacit support of) the John Lewis effort has also made for some interesting reactive mark
Weetabix readies ‘Any-Which-Way-A-Bix’ push Subscription
TV ad will be the first since the brand’s ‘Jack & The Beanstalk’ pastiche made its debut in March 2017
Warburtons to debut Robert De Niro TV ad at Easter Subscription
The two-time Oscar winner filmed his role this week in a secret UK location
Cadbury's masked army tackle 'secret Santa' Video
Secret Santa – or ‘buy a gift for someone you don’t know/like’ – is one of the lamest Christmas rituals
Babease and Ikea team up for child nutrition giveaway Subscription
The brand will next month roll out a new trio of pouch meals for feeding stages one and two
Advertising groups react to Sadiq Khan's HFSS ad ban on London transport
Khan announced today the ban would come into force in February, following a public consultation launched in May
NFU unveils strategy championing British farming and food
The union has developed a guide for buyers which showcases the work of British farmers and growers
Grocery data explained: how do Kantar Worldpanel, Nielsen and IRI work?
We explain how grocery’s three main category data providers collect data, the benefits and limitations of their methodologies – and why their read of certain categories can vary so much
KFC cuts through seasonal sentiment with western pastiche Video
Festive sentiment is out the window as a chicken and turkey battle to be consumed with Xmas dinner
The ASA Kellogg’s ruling is a win for low-sugar reformulations Subscription
The ASA has reversed its decision to ban a Coco Pops Granola ad that had been seen on children’s TV
ASA reverses ban on Coco Pops Granola TV ad
In August, the watchdog ruled the ad breached rules about advertising HFSS products to children
Allied Bakeries unveils another Burgen bread revamp Subscription
The overhaul follows a redesign in February 2017 – when plans for new variants were put on hold
Ocean Spray revamps chilled juice drinks with 25% rPET bottle Subscription
In the past five years, the brand has seen its portfolio of ambient and chilled juices lose 35% of value
Jägermeister targets younger audience with 'Be The Meister' Subscription
It has launched a new ad campaign called ‘Be The Meister’
Rowse Honey shows off its golden touch Video
Rowse Honey doesn’t need posh packs to add a golden touch
Diageo kicks off 'Irish whiskey re-imagined' push for Roe & Co Subscription
The campaign will include a mixture of workshops, sampling and immersive events.
The most-loved NPD from our Instagram this year
New plant-based food and drink hitting shelves for Veganuary 2019
Why we should resist the diet diktats of the nanny state
Potato processors to feel impact of heatwave until next summer
What fmcg can learn from the pharmaceuticals industry on labelling
AG Barr to expand Rockstar with ‘retro’ Twister range
Entry opens for The Grocer’s New Products Awards 2019
Casino and Compassion in World Farming launch method of production labelling
Campylobacter levels in supermarket chicken decline
Diver Tom Daley to headline British Lion egg campaign
Morrisons slammed for Welsh lamb PGI labelling error
Grocery data explained: how do Kantar Worldpanel, Nielsen and IRI work?
General Mills to bring Lärabar healthier snack to UK
Advertising groups react to Sadiq Khan's HFSS ad ban on London transport
Meat producers don’t have to go vegan to do better
10 of the fastest growing grocery challenger brands
Inexperienced and ignorant buyers are choking the life from suppliers
Plastic ban 'could do more harm than good' to environment
Back Brexit deal to prevent food chaos, urge retail leaders
