Piccolo and puppets

Piccolo to run kids’ healthy eating classes at Morrisons

23 Jun 2017 | By Daniel Selwood

Sessions will include a performance from educational puppeteers Hartbeeps

KP Nut Nut's Nut ad still

KP Nuts back on TV for first time in 24 years Subscription

21 Jun 2017 | By Michelle Perrett

The aim of the campaign is to encourage year-round consumption and open up further snacking occasions

Stowford Ad

Stowford Press cider to get updated TV ad for summer Subscription

21 Jun 2017 | By Daniel Woolfson

The ad is an updated version of the brand’s 2016 spot, which follows the production process of the cider…

World avocado organisation ad campaign

World Avocado Organization and Tesco link for marketing push

20 Jun 2017 | By Kevin White

Campaign will see Tesco take an ‘al fresco’ avocado roadshow around the UK

Relentless can with Defected Records promo

Relentless partners with Defected Records for on-pack push Subscription

17 Jun 2017 | By Michelle Perrett

Consumers can download a free track from DJs and artists, with 10 available to collect


LoSalt launches healthier eating campaign Subscription

16 Jun 2017 | By Michelle Perrett

GP and media commentator Dr Sarah Jarvis has been appointed as brand ambassador

Astonish spray bottles

Astonish looks to boost profile in cleaning with brand revamp Subscription

15 Jun 2017 | By Michelle Perrett

A £2m investment has seen the 44-year-old brand undergo a complete overhaul


Eric Cantona appears on limited-edition Kronenbourg packs

14 Jun 2017 | By Daniel Woolfson

The packs featuring the ex-footballer’s signature and the slogan ‘Iconic, adored, a taste supreme’…

Range of VK RTDs

Global Brands rapped over ‘irresponsible’ VK Facebook ad Subscription

14 Jun 2017 | By Daniel Selwood

The social media post depicted “styles of drinking that were unwise”, ruled the ads watchdog

Ribena Doodle Your World

Ribena launches augmented reality app Doodle Your World

12 Jun 2017 | By Daniel Selwood

The free app allows users to add colourful animated characters to real-time videos and photos


Calypso to return to TV screens with new Once a Day ad

09 Jun 2017 | By Carina Perkins

The 30-second clip is part of a multichannel push for the budget brand’s Once a Day product range…


Ella's Kitchen unveils 'cleaner' redesigned packaging

09 Jun 2017 | By Daniel Selwood

Packs have been given clearer messaging and greater emphasis on ingredients

Harrogate MD James Cain and chief executive Allison Ogden-Newton

Harrogate Spring kicks off ‘Incredible Shrinking Bottle’ recycling push

06 Jun 2017 | By Daniel Selwood

The initiative with Keep Britain Tidy promotes greater recycling of plastic water bottles when outdoors

Energizer EcoAdvanced on-pack promo 2017

Energizer launches on-pack push to win Volt e-bikes

05 Jun 2017 | By Daniel Selwood

Kicking off on 8 June, the activity will run for three months

Walkers Sensations ad 2017 - Holi festival still

Walkers Sensations gets TV ad and 'premium' makeover

02 Jun 2017 | By Daniel Selwood

The TV spot features footage of the Rio Carnival and the Holi Festival of Colours

Hooch #Hoochlife campaign 2017

Hooch offers consumers prizes in #Hoochlife push Subscription

02 Jun 2017 | By Daniel Woolfson

The campaign will see multipacks roll out across containing a Hooch hat or a pair branded sun-glasses


Absolut launches limited-edition bottle backing LGBTQ community

01 Jun 2017 | By Daniel Woolfson

The bottle, which rolls out from July, features the rainbow flag

True Nopal Cactus Water

True Nopal gets distribution boost from Suntory venture Subscription

31 May 2017 | By Daniel Selwood

The startup brand is set for an expansion of its British sales, marketing and distribution

Highland Spring Brave by Nature TV ad

Highland Spring gets £5m ‘Brave by Nature’ campaign Subscription

26 May 2017 | By Daniel Selwood

Running for six months, the push centres on a TV advert that will make its debut on 1 June

Old Peculier

Yorkshire brewer Theakston seeks trademark for ‘Lunatic’s Broth’ Subscription

24 May 2017 | By Daniel Woolfson

The move relates “only to a piece of internal IP housekeeping” according to the business

CCEP Coca-Cola Zero Sugar sampling 2017

CCEP pushes Coca-Cola Zero Sugar with largest ever sampling

23 May 2017 | By Daniel Selwood

The summer-long activity will see more than five million miniature cans handed out


Magners Cider teams with easyJet in holiday giveaway Subscription

18 May 2017 | By Daniel Woolfson

The push will see 400 holidays given out through an on-pack offer from July

Richmond pack revamp

Richmond sausages get brand new packs and ad in £5m push Subscription

17 May 2017 | By Beth Gault

Redesigned packs will start rolling out at the beginning of June

Idris Elba for Purdey's 2017

Purdey’s begins second phase of Idris Elba #ThriveOn push Subscription

16 May 2017 | By Daniel Selwood

The new activity sees the Pacific Rim actor in 10 15-second online films


Trivento enlists Neil Rankin for barbecue wine campaign Subscription

15 May 2017 | By Daniel Woolfson

The push will focus on wine’s compatibility with barbecue food and offer customers the chance to win ‘The Ultimate BBQ Party Kit’


Tabasco tries to keep your barbecue warm with lifestyle range

13 Jun 2017

Tabasco has teamed up with hipster ‘lifestyle brand’ Urbanology to create a range of barbie wear

Finish ad

Finish hits the right notes with pro-dishwasher musical Video

13 Jun 2017

Musical ads are tough to pull off. You need clever words and a catchy (but not irritating) tune

cadbury world

Immersive marketing: a brand day out Subscription

26 May 2017 | By Megan Tatum

How effective are brand theme parks at building a deeper love for the brand and extra sales at the supermarket in the long

idris elba purdeys

Idris Elba adds levity to Purdey's #ThriveOn campaign Video

25 May 2017 | By Mark Dishman

The gloomy, gritty monochrome visuals of last year’s ad remain – but the inspirational message has taken a light-hearted turn

andrew tucker quote web

The changing nature of brand trust

18 May 2017 | By Andrew Tucker

In today’s querulous, noisy world, ‘do we have enough trust with customers?’ is a fundamental question for brands

captain morgan ad

Captain Morgan and pals don't let rank spoil the fun Video

18 May 2017 | By Mark Dishman

Basically, it’s a lot of people in a bar saying the word ‘captain’

sainsburys ad dog

Sainsbury's gets even more feelgood with shaggy dog story Video

11 May 2017 | By Mark Dishman

Now spring is here, Sainsbury’s has moved on to the only thing it can think of that’s more joyful than dancing and cooking

ruth Clement opinion quote

Make eye tracking part of the shopper insight mix

10 May 2017 | By Ruth Clement

Eye tracking has become an in-vogue research tool for the fmcg sector, but it is just one tool among many

cadbury crunchie ad

Cadbury goes for short and sweet with Singles Sensations push Video

04 May 2017 | By Mark Dishman

In a sector that often concentrates on ‘feeling’, Cadbury tries to remind us what it’s like to actually eat its products

mads mikkelsen carlsberg ad

Mads Mikkelsen... probably the best person for a Carlsberg ad Video

27 Apr 2017 | By Mark Dishman

Carlsberg is playing up its Danish heritage, to give its brew a stronger identity

Lucozade Sport ad still feat. Anthony Joshua

Lucozade Sport backs boxer Joshua ahead of heavyweight clash Video

19 Apr 2017 | By Mark Dishman

Lucozade Sport is banking on a big fight with its new ad, focused on boxer Anthony Joshua

mary berry one use

Does a celebrity on the label guarantee sales success? Video Subscription

31 Mar 2017 | By Amy North

Mary Berry may thrive but it wasn’t so good for Donald Trump

retail marketing


Spar ramps up prize offering as Shop & Win campaign returns Subscription

15 Jun 2017 | By Matt Strudwick

Winners will be entered into a draw to win the grand prize of £10,000

top advertisers

Top Advertisers 2014

UK fmcg advertising report 2014

07 Apr 2014 | By James Halliwell

The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising. Who are biggest fmcg advertisers in the UK in 2014?

The ad stars students from Bo’ness Academy in Scotland

Tesco takes on social stories in Food Love Stories evolution Video

22 Jun 2017 | By Mark Dishman

Two new ads in the push sees Tesco replace some of its ‘stories behind recipes’ with two social issue-based ads

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