Highland Spring Brave by Nature TV ad

Highland Spring gets £5m ‘Brave by Nature’ campaign Subscription

26 May 2017 | By Daniel Selwood

Running for six months, the push centres on a TV advert that will make its debut on 1 June

Old Peculier

Yorkshire brewer Theakston seeks trademark for ‘Lunatic’s Broth’ Subscription

24 May 2017 | By Daniel Woolfson

The move relates “only to a piece of internal IP housekeeping” according to the business

CCEP Coca-Cola Zero Sugar sampling 2017

CCEP pushes Coca-Cola Zero Sugar with largest ever sampling

23 May 2017 | By Daniel Selwood

The summer-long activity will see more than five million miniature cans handed out

magners

Magners Cider teams with easyJet in holiday giveaway Subscription

18 May 2017 | By Daniel Woolfson

The push will see 400 holidays given out through an on-pack offer from July

Richmond pack revamp

Richmond sausages get brand new packs and ad in £5m push Subscription

17 May 2017 | By Beth Gault

Redesigned packs will start rolling out at the beginning of June

Idris Elba for Purdey's 2017

Purdey’s begins second phase of Idris Elba #ThriveOn push Subscription

16 May 2017 | By Daniel Selwood

The new activity sees the Pacific Rim actor in 10 15-second online films

Trivento

Trivento enlists Neil Rankin for barbecue wine campaign Subscription

15 May 2017 | By Daniel Woolfson

The push will focus on wine’s compatibility with barbecue food and offer customers the chance to win ‘The Ultimate BBQ Party Kit’

Vita Coco Reach for the Beach ad

Vita Coco ‘reaches for the beach’ with biggest UK media push Subscription

15 May 2017 | By Daniel Selwood

The multimillion-pound spend will run for four months, with a focus on London, Birmingham, Manchester and Edinburgh

haagen dazs revamp

Häagen-Dazs overhauls sharing range with 'modern' new look Subscription

12 May 2017 | By Daniel Selwood

The “modern” new look sees consumer descriptions of each flavour translated into colours and shapes

Nigella Lawson Typhoo tea ad 2017 - cabbie

Nigella Lawson back on TV in latest Typhoo advert

11 May 2017 | By Daniel Selwood

The brand is aiming to recoup a 21.6% sales slump as Brits favour other hot beverages

Thatchers Vintage 2016

Thatchers eyes millennials with Vintage 2016 cider Subscription

10 May 2017 | By Daniel Woolfson

Thatchers Vintage 2016 (7.4% abv) has rolled out into Tesco, Sainsbury’s, Asda, Morrisons and the Co-op…

Peter Kay and Jonathan Warburton

Peter Kay follows in Muppet footsteps for Warburtons

09 May 2017 | By Daniel Selwood

The comic will appear in a TV ad that will air later this year

Captain Morgan Live Like the Captain ad 2017

Captain Morgan enlists Rio Ferdinand and Eoin Morgan for ad

09 May 2017 | By Daniel Woolfson

The 30-second clip is part of a push centring on the message ‘Live Like the Captain’

Kinder Surprise egg for Despicable Me - Gru variant

Ferrero and Universal link for Despicable Me 3 Kinder egg Subscription

08 May 2017 | By Daniel Selwood

The NPD containing a Minion figure will be available until August

bud light frogs ad

AB InBev brings back the Budweiser frogs for Bud Light ad

05 May 2017 | By Daniel Woolfson

The brewer has revitalised its classic ad with CGI, and has promised “a nostalgic feel of the original creative”

GBBO's Paul Jagger with Homepride's Fred

Homepride to mark Real Bread Week with Bake Off’s Paul Jagger Subscription

04 May 2017 | By Daniel Selwood

Jagger will host a Facebook Live event to answer questions about baking bread

Heineken Open Your World 330ml can

Heineken revamps packs for Open Your World campaign Subscription

03 May 2017 | By Daniel Woolfson

The new-look packs feature a world map

SodaStream Shame or Glory ad

ASA upholds complaints about SodaStream ad profanity Subscription

03 May 2017 | By Daniel Selwood

The watchdog ruled the brand had not targeted the ad responsibly on Facebook

Beanz Meanz Heinz

Beanz Meanz Heinz slogan returns for £4.1m campaign Subscription

28 Apr 2017 | By Daniel Woolfson

The push will position baked beans as a healthy option

James Richardson BGA

British Growers Association unveils changes to its team Subscription

28 Apr 2017 | By Beth Gault

James Richardson has become head of the finance operation, supported by a new management accountant…

Alpen revamped pack 2017

Alpen to kick off £4m push celebrating Swiss influence Subscription

28 Apr 2017 | By Daniel Selwood

The new TV ad Mountains of Flavour sees Alpine labourers ordering a “Full Alpen” breakfast

sheppy's

Sheppy's ploughs £100k into rebrand to cement premium status Subscription

28 Apr 2017 | By Daniel Woolfson

“With the trend for premium cider in growth, it fuelled the need for a brand refresh”

McCoy's Chips When Flavour Calls Brighton ad

McCoy’s Chips backed by Brighton seagulls in new TV ad Subscription

27 Apr 2017 | By Daniel Selwood

Backed by a £2m investment including outdoor and sampling, the advert will run until 10 May

seriously strong

'Strong' dropped from Seriously name in major revamp of range

27 Apr 2017 | By Kevin White

Revamped packs carrying ‘Seriously’ branding began rolling out this week

blu e-cig ministry of sound

E-cigarette brand Blu to partner with Ministry of Sound Subscription

25 Apr 2017 | By Matt Strudwick

Launched on 21 April, the deal gives Blu exclusive rights to sell and sample its products within the nightclub

cadbury world

Immersive marketing: a brand day out Subscription

26 May 2017 | By Megan Tatum

How effective are brand theme parks at building a deeper love for the brand and extra sales at the supermarket in the long

idris elba purdeys

Idris Elba adds levity to Purdey's #ThriveOn campaign Video

25 May 2017 | By Mark Dishman

The gloomy, gritty monochrome visuals of last year’s ad remain – but the inspirational message has taken a light-hearted turn

andrew tucker quote web

The changing nature of brand trust

18 May 2017 | By Andrew Tucker

In today’s querulous, noisy world, ‘do we have enough trust with customers?’ is a fundamental question for brands

captain morgan ad

Captain Morgan and pals don't let rank spoil the fun Video

18 May 2017 | By Mark Dishman

Basically, it’s a lot of people in a bar saying the word ‘captain’

sainsburys ad dog

Sainsbury's gets even more feelgood with shaggy dog story Video

11 May 2017 | By Mark Dishman

Now spring is here, Sainsbury’s has moved on to the only thing it can think of that’s more joyful than dancing and cooking

ruth Clement opinion quote

Make eye tracking part of the shopper insight mix

10 May 2017 | By Ruth Clement

Eye tracking has become an in-vogue research tool for the fmcg sector, but it is just one tool among many

cadbury crunchie ad

Cadbury goes for short and sweet with Singles Sensations push Video

04 May 2017 | By Mark Dishman

In a sector that often concentrates on ‘feeling’, Cadbury tries to remind us what it’s like to actually eat its products

mads mikkelsen carlsberg ad

Mads Mikkelsen... probably the best person for a Carlsberg ad Video

27 Apr 2017 | By Mark Dishman

Carlsberg is playing up its Danish heritage, to give its brew a stronger identity

Lucozade Sport ad still feat. Anthony Joshua

Lucozade Sport backs boxer Joshua ahead of heavyweight clash Video

19 Apr 2017 | By Mark Dishman

Lucozade Sport is banking on a big fight with its new ad, focused on boxer Anthony Joshua

mary berry one use

Does a celebrity on the label guarantee sales success? Video Subscription

31 Mar 2017 | By Amy North

Mary Berry may thrive but it wasn’t so good for Donald Trump

quorn ad

Classy cues and big Qs in confident Quorn ad Video

30 Mar 2017 | By Mark Dishman

It’s a mark of how far it’s come that Quorn no longer even alludes to its meat-free nature

cadbury dairy milk oreo ad

Cadbury confuses with 'celebrity' confectionery lovers Video

23 Mar 2017 | By Mark Dishman

We’re all familiar with the marriage of Cadbury Dairy Milk and Oreo by now

retail marketing

waitrose supper

Waitrose sizes up other locations for hit supper clubs Subscription

25 May 2017 | By Emma Weinbren

The “overwhelmingly positive feedback” has prompted Waitrose to weigh up taking the concept to other locations

top advertisers

Top Advertisers 2014

UK fmcg advertising report 2014

07 Apr 2014 | By James Halliwell

The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising. Who are biggest fmcg advertisers in the UK in 2014?

idris elba purdeys

Idris Elba adds levity to Purdey's #ThriveOn campaign Video

25 May 2017 | By Mark Dishman

The gloomy, gritty monochrome visuals of last year’s ad remain – but the inspirational message has taken a light-hearted turn

Grocer jobs Experts in FMCG

Jacobs Douwe Egberts c/o The Simmance Partnership National Account Manager - Top 4 Grocery

National Account Manager - Top 4 Grocery - Jacobs Douwe Egberts c/o The Simmance Partnership

Salary to attract serious talent + bonus + full executive benefits 
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Webinars

WNWN Webinar Panel

The Grocer's Waste Not Want Not webinar now available on demand

Experts from retail, manufacturing and charity are quizzed on their plans to tackle the mountain of food waste

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Opportunities & Threats To Online Grocery Shopping

Shaping up the future of online grocery shopping

Whitepapers

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Are you ready for integrated food safety?

The implementation of comprehensive end-to-end Food Safety and Task Management strategies that utilize remote monitoring based upon IoT promise to provide businesses with a new cornerstone for building a comprehensive and preemptive Food Safety and Facilities plan.

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Whitepaper: How can the multiples beat the discounters?

Aldi and Lidl are showing continued growth, but with 94% of customers shopping at both a multiple and a discounter, and with price only the fourth most important factor to a customer, the likes of Tesco, Asda and Sainsbury’s can still beat the discounters.

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Whitepaper: Understand how customers connect with alcohol brands

In an occasion-driven industry like alcoholic drinks, there is not an ‘off-the-shelf’ consumer touchpoint journey.

Reports

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Grocery Retail Structure Report 2017 Subscription

Franchising is increasingly seen as the new route to growth for the big four, download our GRS 2017 to get the full picture

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