All Marketing articles
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Comment & OpinionRustlers takes us on a surreal oral voyage
David Lynch would surely have approved of this ad, in which a ballroom doubles for a mouth
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Comment & OpinionShow me the funny: why grocery needs to stop being so serious
It’s time for more fmcg brands and retailers to start embracing humour in their ads, says Ed Brooke, executive partner at The Leith Agency
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NewsPiccolo adds meals, smoothies and snacks for tots in NPD spree
The launches coincide with a ‘vibrant’ redesign for the brand
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Comment & OpinionThe Good, the Bad & the Healthy: debunked claims and unscientific nonsense
In the latest episode, Sunna van Kampen makes a frequently debunked claim about seed oils
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NewsJunk food advertising ban: government consultation launched
The junk food ad ban consultation is aimed at ‘providing clarity in legislation regarding brand advertising’
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NewsSupermarkets urged to give suppliers greater retail media transparency
The first qualitative study of the UK’s retail media networks calls for retailers and fmcg companies to work towards establishing shared standards of governance
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NewsIceland Foods loses latest appeal in ‘Iceland vs Iceland’ EU trademark dispute
Iceland Foods has suffered another setback in its long-running trademark dispute with the Icelandic government over the use of the word Iceland
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NewsMeridian unveils ‘bold new look’ for nut butters as it eyes growth
Meridian has rolled out colour-coded pack designs for its peanut and almond ranges
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NewsKnorr targets young home cooks with ‘easy’ cooking paste range
The ‘versatile’ pastes are promisted to deliver ‘a bold burst of flavour with minimal effort’
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NewsOatsu to get Channel 4 TV ad as founder triumphs at ‘Small Business, Big Break’ competition
The challenger overnight oats brand will take a share, along with two other winners, of a marketing package worth more than £300k
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Comment & OpinionEntertainment is key to modern brand building online
Not every brand may naturally align to entertainment but we can still craft campaigns that borrow from those formats, says Ben Shaw, CSO at MullenLowe
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NewsTrip stumbles over unauthorised health and nutrition claims
The breaches related predominantly to third-party studies reproduced on Trip’s website
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NewsTonic Health rapped by ASA for ‘misleading’ ad and duplicate reviews
The supplements brand claimed its Rest & Recover effervescent was ‘the best sleep supplement on the market’
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NewsAd watchdog denies banning Jeremy Clarkson’s Hawkstone advert
Clarkson claimed Hawkstone’s debut TV ad had been ‘banned for some extraordinary reason’
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Comment & OpinionOzempic is the death knell for traditional marketing nudges
Ozempic is reshaping behaviour – and in a world where marketing has long relied on behavioural nudges, that’s a problem, says Jon Williams, founder & CEO of The Liberty Guild
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NewsXoxo Soda quells name change fears after EU trademark ruling
The brand has seen an attempt to register its trademark in the EU rejected
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Analysis & Features10-year health plan: the big questions for the food industry
What will the mandatory reporting and targets look like? And what about the new ‘healthy food standard’?
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Comment & OpinionRibena gets heavy with rainy memories of mum
Two siblings dance in the ‘rain’ as Ribena’s evokes childhood memories
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Comment & OpinionRetail Media Therapy: experts dissect ‘symbiotic relationship’
Hosts Colin Lewis and Viv Craske discuss the top three stories of the moment from the ever-fattening marketing channel
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NewsFrylight unveils rebrand and packaging refresh
The Saputo-owned brand said the look had been refreshed to align with how consumers think about healthy cooking, ‘focusing on less restriction and more on balance, nourishment, and the enjoyment of delicious food’