John Barnes takes a tonguing in Just Eat ad Video Subscription
World Cup-sponsoring brands have, as you’d expect, been making the most of their exclusive deals
more product marketing news & analysis
Cawston Press to launch ‘Taste of Summer’ outdoor push Subscription
The posh pop brand will run six-sheets across the Waitrose estate
Lucozade Zero is the Love Island hero Video
Lucozade Zero is getting in on the hot and steamy action
Black Tower is official wine of Isle of Wight festival Subscription
The move was “reflective of our drive to recruit a younger, more urbane community”, said Alexander Rittlinger, MD of Black Tower owner Reh Kendermann
New look for Ginsters’ savoury pastries range Subscription
The redesign ‘plays to the brand’s Cornish heritage’
Sainsbury's rapped for 'misleading' Häagen-Dazs deal Subscription
The ice-cream was reduced from £4 to £3 for a deal every 21 days for a long period
How fmcg brands can market to the new masculinity
What it means to be a man is changing. Brands need to take note and adapt, says Ben Lambert of PB Creative
Stowford Press duo have fun exploring brand's homeland Video
Comedian Ellie Taylor and adventurer Alastair Humphreys make a fine comic duo
FDF boss says plans for 'junk food' promotions ban is 'government at its worst' Subscription
Delivering the Campden BRI Day lecture, Ian Wright said he’d been ‘shocked’ at ministers’ disregard for consumer choice
Fmcg packaging design must get fit for e-commerce
When innovating around design, fmcg products must from the outset consider a buying journey that extends well beyond the shelf, says Fiona Florence of JDO UK
Brands must get their World Cup marketing timing right
Fans are most excited before and during games, says Oath’s Stuart Flint
Heinz weighs up new name for Salad Cream in brand overhaul Subscription
The change would better reflect how the product is used, with only 14% of consumers eating it with salad
Lucozade Zero partners with Love Island in £6m push Video
The sugar-free soft drink will continue to partner the reality show throughout its eight-week run
Alesha Dixon signs up as Groovy Food's brand ambassador Subscription
The singer and TV presenter will produce recipes and tips on food, beauty & wellbeing in print, digital & social media
Ad of the week: Hovis makes case for 'always good' bread Video
“It’s just bread.” The new Hovis ad plays on the supposed ubiquity of the loaf
GDPR, ready or not for the new data regulation rules? Subscription
This week sweeping new regulation comes into force in the UK transforming the rights, rules and risks that surround handling data
New Stowford Press cider TV ad to air over summer
Centring on Stowford’s local provenance, it features comedian Ellie Taylor and adventurer-cum-author Alastair Humphreys
Cornish chat is back in new Kelly's campaign
Kelly’s of Cornwall made a big impact with its first Cornish-language ad two years ago…
Diageo rolls out Haig Club gift pack for Father's Day Subscription
The £45 packs feature a 70cl bottle of 40% abv single grain whisky and limited-edition chrome hip flask
How to identify a true social media influencer
As fmcg marketers plan to ramp up influencer efforts, it pays to understand ROI and best practice, says Kevin Gessay of PMK-BNC
Hotel Chocolat: case for and against in Waitrose bar spat
What is Hotel Chocolat’s Angus Thirlwell getting his meringue-strawberry-and-white chocolate knickers in a twist about?
10 new products launching for the World Cup
Burton’s Biscuits Minis packs to get ‘100 calories’ overhaul
Leading tea brands back scheme to improve Assam pickers’ lives
Sainsbury's investigates Fairtrade flower picker pay claims
Gato & Co increases pack sizes but not prices
Apprentice winner's Sweets in the City makes official debut
Bidfood cuts sugar in 27 lines in efforts to meet PHE targets
Kiddylicious makes debut in South Africa and Central America
Cotton price hiked by slowing production
Red Bull makes posh mixers play with Organics quartet
Industry leaders to challenge ban on 'junk food' promotions 
Lucozade Zero is the Love Island hero
Addo pulls 59 pastry SKUs over metal contamination fear
Brands must get their World Cup marketing timing right
Hotel Chocolat claims win over Waitrose 'copycat' bars
UK market ‘attractive’ says expanding Dutch online firm 
After flexitarianism, here comes 'reducetarianism'. But will it stick? 
Tenderstem broccoli inspires seven-inch song of praise
