Product marketing news
Halloween push for Treasury Wine Estates’ 19 Crimes Subscription
Promotional neck collars will roll out across all SKUs as 31 October approaches
Walkers to air first TV ad for Choose Me or Lose Me
Making its debut on 28 August, the Gary Lineker ad features a woman shopper unsure about which flavour to choose
Lily’s Kitchen readies ‘It’s Not Loopy’ above the line push Subscription
The brand’s first ATL campaign will be backed by a £1.5m investment
Birds Eye frozen chicken back in growth following investment Subscription
Growth in sales follows £71m investment earlier this year…
Dolmio unveils no added sugar sauce range in smaller jar Subscription
The lineup will be supported by the first ad in 12 years not to feature the brand’s puppets
Pernod Ricard unveils Christmas campaigns for premium spirits Subscription
The push will be supported with PoS materials available from November onwards
Carlsberg to host 'Danish Quarters' at UK music festivals
The brewer is pushing to ”connect with millennial drinkers”
Carling launches push with Premier League and Sky Sports
The Premier League and Carling went “hand in hand” said Carling brand director Jim Shearer
Pladis invests £1.3m in 'Merry Biscuits' Christmas campaign Subscription
The push will include an on-pack promotion and an immersive in-store experience for shopper
Bear Alphabites partners with Puffin Books for reading push Subscription
Bear and Puffin’s Big Book Club has an online hub of content and activities, including a Book of the Month
Heineken avoids rap from ASA over cricket ad Subscription
The watchdog ruled a TV ad for Foster’s did not irresponsibly portray alcohol consumption….
Westons Wyld Wood joins Soil Association's Organic September
The accompanying marketing push for Wyld Wood will focus on promoting the brand’s organic and premium credentials
Nuva flavoured water relaunches as No&More Subscription
The brand wanted “clearer messaging” as bottled water’s take-home value sales are in 7%
Mondelez expands Oreo biscuit range with Choc O’ Brownie Subscription
The new flavour will be part of trhe brand’s experiential activity touring the UK for six weeks
ASA raps Beer52 over ‘degrading’ YouTube video Subscription
The watchdog said the promotional film encouraged excessive drinking
Adverts face ASA clampdown on gender stereotypes Subscription
Watchdog also plans to get tough on suggestions it is acceptable for young women to be “unhealthily thin”
BrewDog loses legal battle over name of Elvis Juice beer
The Intellectual Property Office ruled the beer’s name risked “a likelihood of indirect confusion” with the late singer
Hipp Organic adds Pure Vegetable stage one babyfood jars Subscription
The range includes a white carrot variant – a category first, according to Hipp
SIBA calls for transparency over craft beer ownership Subscription
Its chief executive said the buyout raised “a number of questions about genuine independence and ethics in the brewing industry”
Princes and Crown link up for Love Canned Food drive Subscription
The aim of the campaign is to communicate the advantages of buying canned food
Walkers risks flavours in Choose Me Or Lose Me push
The push will see UK core variants take on popular overseas challengers, with the losers axed
Westons gives Old Rosie cider heritage-focused new look
The new packs will roll out across the brand’s 500ml bottles and two-litre flagons throughout July…
WKD to be 'social hub' during 'for the Now' summer push Subscription
The campaign, called WKD for the Now, will feature experiential, out of home and social media activity
Pringles adds street food-style limited edition flavours Subscription
The brand has also launched its Music Speakers push for the seventh year running
Stella Artois to sponsor Wimbledon tennis for fourth year Subscription
Wimbledon-themed packaging will roll out across bottled and canned multipack Stella SKUs…
insight
Jackie Stewart helps make Heineken's abstinence message cool Video
Heineken has made waves with ads showing people not drinking its beer
Would the Brits go for Brandless?
We’ve all come across a retail concept that makes you ask: ‘Why didn’t we think of that?’
KFC's 'whole chicken' experiment doesn't quite work Video
KFC’s ‘The Whole Chicken’ ad has already attracted barbs from PETA, plus derision and praise on Twitter
Opera singers party to pizzeria prank
Saclà teamed up with Aldo Zilli to deploy opera singers at Firezza in Soho
SodaStream's plastic bottle message gets seriously confused Video
Despite controversy over its May Game of Thrones pastiche, SodaStream is maintaining a GoT link with this ad
Branston looks to 'please the cheese' despite visual obstacle
When it comes to advertising its pickle, Branston faces an interesting obstacle
Greater clarity as to what craft beer is can only be helpful
The US Brewers Association has launched a new seal of authenticity for craft brewers. Time for the UK to follow suit
Tabasco tries to keep your barbecue warm with lifestyle range
Tabasco has teamed up with hipster ‘lifestyle brand’ Urbanology to create a range of barbie wear
Finish hits the right notes with pro-dishwasher musical Video
Musical ads are tough to pull off. You need clever words and a catchy (but not irritating) tune
Immersive marketing: a brand day out Subscription
How effective are brand theme parks at building a deeper love for the brand and extra sales at the supermarket in the long
Idris Elba adds levity to Purdey's #ThriveOn campaign Video
The gloomy, gritty monochrome visuals of last year’s ad remain – but the inspirational message has taken a light-hearted turn
The changing nature of brand trust
In today’s querulous, noisy world, ‘do we have enough trust with customers?’ is a fundamental question for brands
retail marketing
Send the right message at the right moment
Households spent on average an estimated £800 on Christmas last year. They start thinking about Christmas early
top advertisers
UK fmcg advertising report 2014
The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising. Who are biggest fmcg advertisers in the UK in 2014?
ad of the week
Cravendale maintains quirky streak with moonicow hunt Video
Cravendale has a history of memorable, quirky adverts – and now it’s delivered another
UK exposure to fipronil widens as 14 additional egg products withdrawn
NHS to trial grocery discounts in exercise incentive scheme
Propercorn launches first range aimed at children
Pork from UK supermarket linked to hepatitis E infections
Swedish beer brand Pistonhead moves into non-alcoholic beer
A kneejerk reaction isn't responsibility
Bio-tiful Dairy ad banned over 'better digestion' claims
Walkers to air first TV ad for Choose Me or Lose Me
Addenbrooke's hospital in Cambridge gets healthy café
Diageo adds Cîroc French Vanilla premium vodka
British sourcing is a safer bet
Action on Sugar blasts cereal manufacturer nutrition labelling
Step up the food fraud fight
Kerry rejects nitrates claim over Denny ham
Green & Black’s Velvet is brand’s first major new range in 26 years 
Chilled bread isn't cool
Premier Foods appoints Keith Hamill as chairman
Hundreds of jobs on the line as Asda reviews 3,000 staff roles
Dirk Van de Put to lead Mondelez as Irene Rosenfeld retires
