stella artois ad

Unsubtle Stella Artois serves up some Joie de Bière Video

10 Oct 2018

Joie de Bière! Stella Artois is back with a witty new slogan

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more product marketing news & analysis

Heinz Beanz

Big brands and startups are enjoying symbiotic relationships Subscription

08 Oct 2018 | By Megan Tatum

‘Beanz Meanz Heinz’ is still in use 51 years after it first appeared

Coca-Cola Zero Sugar Cinnamon

Coca-Cola adds Zero Sugar Cinnamon for Christmas

08 Oct 2018 | By Daniel Selwood

The soft drink giant has also kicked off a festive on-pack competition

wagon wheels ad

Wagon Wheels looks red, sounds epic, is odd Video

03 Oct 2018 | By Mark Dishman

This cost-effective new ad dispenses with the singing cowboys of yore and instead places us in a living room

Costa coffee machine ASA

Costa ad rapped for comparing bacon rolls to avocados

03 Oct 2018 | By Marianne Calnan

The ASA ruled the radio advert breached code by discouraging the selection of fresh fruit

CafePod 'Live Fast. Drink Strong' campaign

CafePod to kick off ‘Live Fast. Drink Strong’ push Subscription

02 Oct 2018 | By Daniel Selwood

Scheduled to run until the end of November, it comes after CafePod this summer launched a new brand identity

online shopping

How digital insight can help marketers act when the time is right

02 Oct 2018 | By Harry Walker

Whether you are Tesco or Unilever, the data gleaned from a consumer’s purchase history is a phenomenal source of insight into how and when that consumer wants to hear from you, says Google’s Harry Walker

Heinz Salad Cream

Heinz Salad Cream to keep its name after 'huge' response

27 Sep 2018 | By Carina Perkins

87% of consumers thought the classic sauce should keep its ‘iconic’ name, Heinz said

dolmio ad

Dolmio hosts epic battle as part of 'no drama' campaign Video

26 Sep 2018 | By Mark Dishman

You spend ages making dinner to eat with your offspring… then face a real battle to get the ungrateful toads to the table

drinking eating dinner

Alcohol brands must connect directly with drinkers in a post-GDPR world

25 Sep 2018 | By Matt Boffey

The benefits of direct engagement span the harnessing of consumer insight and the ability to nurture greater loyalty, spend and advocacy, says Matt Boffey of Great State

watching tv

As digital budgets are cut TV ads remain a boon for grocery brands

24 Sep 2018 | By Marlene Grimm

TV offers zero ad fraud and brand-safe environments, says Marlene Grimm of TVSquared

alexandra cane love island pot rice ad

Love Island's Alexandra makes a match with Pot Rice Video

20 Sep 2018 | By Mark Dishman

Alexandra Cane made quite an impact in this year’s Love Island


Ferrero rapped for Kinder HFSS content aimed at children

19 Sep 2018 | By Daniel Selwood

The ruling follows a complaint from the Children’s Food Campaign about three websites, an app and a YouTube channel

stella artois rebrand

Stella Artois to get 'traditional yet modern' brand overhaul Subscription

18 Sep 2018 | By Daniel Woolfson

New bottles with a refreshed logo will roll out across the brand over the coming weeks

Red Red lineup

Unilever plans big distribution push for Red Red stew pots

14 Sep 2018 | By Daniel Selwood

The supplier launched the vegan Red Red meals in January via Whole Foods Market

Kelly Osborne Make Mine Milk

10 of the most memorable milk campaigns throughout the ages Video

14 Sep 2018 | By Maddie Maynard

We run down 10 of the most famous, innovative and odd milk campaigns that have ever run

Spare Snacks seasoned range

Spare Fruit becomes Spare Snacks in relaunch

11 Sep 2018 | By Daniel Selwood

The business will officially launch its new identity at the Lunch expo later this month

waitrose bohemian rhapsody ad

Christmas comes early as Waitrose & Partners cover Queen Video

11 Sep 2018 | By Mark Dishman

The list of good cover version s of Queen’s Bohemian Rhapsody is not a long one

gin and tonic

Scottish Gin Society rapped by ASA over Facebook posts

07 Sep 2018 | By Daniel Woolfson

According to the ASA, the posts encouraged excessive drinking

gousto ad

Meal kit brand Gousto launches £2m TV ad campaign Subscription

06 Sep 2018 | By Steve Farrell

The ad has been created by M&C Saatchi and production agency Framestore

snapping cans

Carlsberg unveils rebrand for flagship 'green' pilsner

06 Sep 2018 | By Daniel Woolfson

A new look and sustainable packaging will roll out in Spring 2019



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Plastic and the Packaging Conundrum

Plastic is the new public enemy number one. But how should the industry, which is so reliant on plastic as a packaging solution, respond?


The Soft Drinks Sugar Levy Webinar

What does the Sugar Levy mean? Everything you ever wanted to know and never dared to ask


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Implementing a robust Sales and Operation process at Coca-Cola



White Paper: Sustainability – don’t stand still

Is plastic packaging your friend or foe? Are you making sustainable decisions that will retain your customers and attract new ones? Sustainability is high on every agenda and an opportunity for brands and retailers to make a difference to the planet and your bottom line.


How can food and drink manufacturers avoid supply-chain issues?

The UK food and drink supply chain is a dynamic model of speedy efficiency, so even a minor disruption such as this summer’s CO2 shortage can create a ripple effect that magnifies as it widens. In this whitepaper, the most catastrophic and high-profile supply chain breakdowns are examined to understand what went wrong and why – and, crucially, what can food and drink manufacturers avoid supply-chain issues?


WHITE PAPER – Research: Food and drink report 2018

Bray Leino surveyed 1,400 consumers in London, Wales and the North East on a range of behaviours and attitudes to food and drink. What is influencing their buying decisions? What are they buying more and less of? How do they feel Brexit will impact price and quality? What are the regional differences and what does this all tell us about how food and drink brands should approach their brand-building activity?




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