Walkers recycling ad

Walkers plays up simplicity of bag recycling scheme Video

12 Dec 2018 | By Mark Dishman

The animated ad starts off by showing up some of the neat things that can be made with recycled bags

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Fresh from the freezer BFF

British Frozen Food Federation launches social media promo

06 Dec 2018 | By Andrew Don

The first film features a premium festive roast dinner made entirely from frozen ingredients

Lidl billboard ad mocking Waitrose

Lidl launches billboard ads mocking M&S and Waitrose prices Subscription

05 Dec 2018 | By Steve Farrell

The ads highlight the lower prices in Lidl of products including Christmas pudding and mince pies

Captain Birds Eye

Captain Birdseye stars in his own calendar

04 Dec 2018 | By Kevin White

The calendar had been released to celebrate the British public’s ‘overwhelming response’ to the rebooted character, Birds Eye said

Part two of our Christmas ad review

What search data can tell us about the impact of supermarket Christmas ads

04 Dec 2018 | By Harry Walker

Cultural playfulness, fun and emotional connections are winning with shoppers, says Google’s Harry Walker

Lidl Christmas ad 2018

Evolution of the Christmas ads shows social media's value

30 Nov 2018 | By Jonathan Fitchew

Lidl’s riposte to (and Waitrose’s tacit support of) the John Lewis effort has also made for some interesting reactive mark


Weetabix readies ‘Any-Which-Way-A-Bix’ push Subscription

28 Nov 2018 | By Daniel Selwood

TV ad will be the first since the brand’s ‘Jack & The Beanstalk’ pastiche made its debut in March 2017

Robert De Niro

Warburtons to debut Robert De Niro TV ad at Easter Subscription

28 Nov 2018 | By Daniel Selwood

The two-time Oscar winner filmed his role this week in a secret UK location

cadbury santa

Cadbury's masked army tackle 'secret Santa' Video

28 Nov 2018 | By Mark Dishman

Secret Santa – or ‘buy a gift for someone you don’t know/like’ – is one of the lamest Christmas rituals


Babease and Ikea team up for child nutrition giveaway Subscription

26 Nov 2018 | By Daniel Selwood

The brand will next month roll out a new trio of pouch meals for feeding stages one and two

Sugary drinks

Advertising groups react to Sadiq Khan's HFSS ad ban on London transport

23 Nov 2018 | By Ian Quinn

Khan announced today the ban would come into force in February, following a public consultation launched in May


NFU unveils strategy championing British farming and food

22 Nov 2018 | By Kevin White

The union has developed a guide for buyers which showcases the work of British farmers and growers

Grocery data technology

Grocery data explained: how do Kantar Worldpanel, Nielsen and IRI work?

21 Nov 2018 | By Rob Brown

We explain how grocery’s three main category data providers collect data, the benefits and limitations of their methodologies – and why their read of certain categories can vary so much

kfc chicken

KFC cuts through seasonal sentiment with western pastiche Video

21 Nov 2018 | By Mark Dishman

Festive sentiment is out the window as a chicken and turkey battle to be consumed with Xmas dinner

child eating cereal breakfast

The ASA Kellogg’s ruling is a win for low-sugar reformulations Subscription

21 Nov 2018 | By Daniel Selwood

The ASA has reversed its decision to ban a Coco Pops Granola ad that had been seen on children’s TV

coco pops granola

ASA reverses ban on Coco Pops Granola TV ad

21 Nov 2018 | By Daniel Selwood

In August, the watchdog ruled the ad breached rules about advertising HFSS products to children

Burgen - new look 2018

Allied Bakeries unveils another Burgen bread revamp Subscription

20 Nov 2018 | By Daniel Selwood

The overhaul follows a redesign in February 2017 – when plans for new variants were put on hold

Ocean Spray PET

Ocean Spray revamps chilled juice drinks with 25% rPET bottle Subscription

16 Nov 2018 | By Daniel Selwood

In the past five years, the brand has seen its portfolio of ambient and chilled juices lose 35% of value

Jager Ad

Jägermeister targets younger audience with 'Be The Meister' Subscription

15 Nov 2018 | By Daniel Woolfson

It has launched a new ad campaign called ‘Be The Meister’ 

rowse honey ad

Rowse Honey shows off its golden touch Video

14 Nov 2018 | By Mark Dishman

Rowse Honey doesn’t need posh packs to add a golden touch

Roe & Co

Diageo kicks off 'Irish whiskey re-imagined' push for Roe & Co Subscription

13 Nov 2018 | By Daniel Woolfson

The campaign will include a mixture of workshops, sampling and immersive events.



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