thorntons easter

Thorntons Easter eggs get a new look and on-pack competition Subscription

16 Nov 2017 | By Daniel Selwood

The makeover and chance to win hundreds of personalised gifts for loved ones is part of a wider £7.9m push by Ferrero

Unilever charity packs for Trussell Trust

Unilever charity packs support Trussell Trust food banks

15 Nov 2017 | By Daniel Selwood

5p from every purchase of selected Hellmann’s, Knorr and Colman’s products will go towards a £200,000 donation

Greggs Advent calendar 2017

Greggs unveils its first-ever Advent calendar

14 Nov 2017 | By Daniel Selwood

Available from next Monday (20 November), each door reveals a tear-off token redeemable at Greggs

Aqua Carpatica full range

Aqua Carpatica backs first UK mults listing with £3.5m push

13 Nov 2017 | By Daniel Selwood

The launch in to Tesco later this month will be supported by ’socially responsible marketing’

Warburtons Gluten Free range

Warburtons ditches Newburn in rebrand for gluten-free range Subscription

11 Nov 2017 | By Carina Perkins

Distinctive orange and black packs featuring the new logo will roll out from 15 January

Bettys TV ad still, Xmas 2017

Bettys visits Enchanted Forest for first-ever TV advert Subscription

10 Nov 2017 | By Daniel Selwood

The commercial will make its debut tonight (10 October) during Emmerdale

Dairy UK ad campaign2

Spoof public service dairy ads aim to woo millennials Subscription

09 Nov 2017 | By Kevin White

The £1.2m 12-month push is run by the industry-wide Dairy Market Development Forum and funded by Dairy UK and the AHDB

Walkers Choose Me Or Lose Me campaign

Walkers UK flavours survive Choose Me or Lose Me threat

09 Nov 2017 | By Daniel Selwood

Shoppers cast 778,636 votes over the 10 weeks of the campaign

Ferrero Rocher’s new ad

Ferrero Rocher throws an indulgent party with new ad

03 Nov 2017 | By Mark Dishman

Ferrero Rocher’s new ad is set at a swanky party, positively teasing viewers with the imminent presence of an ambassador

mega

BrewDog guns for Trump with 'Make Earth Great Again' Subscription

01 Nov 2017 | By Daniel Woolfson

The new brew is made with water from melting Arctic ice caps…

Rowse Honey Three Bears - Winter Survival

Rowse Honey launches Three Bears push starring gay men Video

23 Oct 2017 | By Daniel Selwood

The ad’s stars - Matt, Joel and Phil - will appear in three YouTube episodes

Green & Black's Dark But Different TV ad

Green & Black’s kicks off ‘Dark but Different’ TV push Video Subscription

19 Oct 2017 | By Daniel Selwood

The 20-second spot opens with wolves chasing Red Riding Hood through a gloomy forest

Heinz Soup of the Day ad 2017

Kraft Heinz unveils second phase of £8m soups ad campaign Subscription

16 Oct 2017 | By Daniel Selwood

Targeted at under-35s, the £4m push makes its TV debut today (16 October)

Weston

Westons targets 40% growth in five years with brand overhaul Subscription

12 Oct 2017 | By Edward Devlin

A new logo will roll out from late October across all consumer and trade touchpoints…

tropicana new flavours

Tropicana offers shoppers chance to vote for new juice

12 Oct 2017 | By Daniel Selwood

Consumers will pick one of three limited edition flavours via Facebook

Warburtons ‘Pride & Breadjudice’ ad starring Peter Kay

Warburtons debuts ‘Pride & Breadjudice’ ad starring Peter Kay Video

05 Oct 2017 | By Daniel Selwood

A three-minute version will air on 7 October during ITV’s The X Factor

Propercorn

Propercorn axes ‘half-popped’ Corn Crunch range Subscription

27 Sep 2017 | By Daniel Selwood

The four-strong lineup was delisted due to the prohibitive costs of marketing

jack daniels honey ice mould

Jack Daniel's launches push for its Tennessee Honey brand Subscription

27 Sep 2017 | By Daniel Woolfson

The drive will see fresh packs roll out across the brand’s 70cl bottles, which will feature an ice cube mould

Genius Gluten Free Toastie half-loaf

Genius Gluten Free unveils new look and half-loaves

27 Sep 2017 | By Daniel Selwood

A £1m investment will kick off on 2 October featuring three online films

Kallo UK-wide OOH campaign

Kallø kicks off its first national out-of-home campaign Subscription

25 Sep 2017 | By Daniel Selwood

The push is expected to reach more than 40% of shoppers across the UK

Nuttella B-ready ad still

Nutella unveils £2.8m campaign for B-ready biscuit Subscription

22 Sep 2017 | By Daniel Selwood

The multichannel campaign includes a 30-second TV advert

Heinz soup Made with Great TV ad

Heinz makes its can the star in £4m TV soup push Subscription

19 Sep 2017 | By Daniel Selwood

The new 20-second clip replaces last year’s Love Soup commercial

Piccolo

Piccolo to donate 100,000 baby meals to families in need

19 Sep 2017 | By Daniel Selwood

The One to One initiative will see one babyfood pouch donated for each one sold, costing the startup c£250,000

walkers movie nights on-pack promotion

Walkers kicks off Movie Nights streaming promotion

14 Sep 2017 | By Daniel Selwood

The push will run for the rest of 2017 on sharing bags across the brand’s core range, Bugles and Mix Ups

Viva bus ad

Vegan campaigners Viva! launch 'ditch dairy' bus ad campaign Subscription

12 Sep 2017 | By Kevin White

The campaign, carries two separate ads outlining ‘shocking facts’ about the dairy industry

Christmas shop display

The Christmas #instorespot competition

16 Nov 2017

Have you seen a grocery retailer deck the aisles with boughs of holly or tinsel the till point?

Bud Light ad web

Bud Light's millennials carry off 'marketing gimmick' Video

25 Oct 2017 | By Mark Dishman

The beer might be light, but a heavy fog of irony surrounds the new Bud Light advert

tomatoes

Heinz uses M&S aesthetic to underline 'no additives' message Video

27 Sep 2017 | By Mark Dishman

A handful of sun-ripened tomatoes fall through the air in slow motion, condensation glistening on shiny skin

taylors of harrogate ad

Taylors of Harrogate works its magic with Patrick Stewart Video

22 Sep 2017 | By Mark Dishman

Taylors of Harrogate crams a lot into a pair of new ads – one for tea, one for coffee

Seize the Cheese logo

Seize the Cheese: a marketing campaign for Britain's best cheeses Video Subscription

18 Sep 2017 | By Carina Perkins

The Grocer challenged creative agency Haygarth to come up with a campaign for artisan British cheesemaking

tyrrells ad

Tyrrells plays up eccentricity in TV debut Video

15 Sep 2017 | By Mark Dishman

For its first TV ad, Tyrrells is conjuring an eccentric image, playing up the ‘absurd lengths’ it goes to

New York Bakery Co's The Woman Who Runs New York

New York Bakery Co readies biggest-ever TV ad push Video

09 Sep 2017 | By Daniel Selwood

‘The Woman Who Runs New York’ will make its small screen debut on 18 September

dolmio dominic west

Dominic West delivers stirring change of pace for Dolmio Video

30 Aug 2017 | By Mark Dishman

You might wonder why Dolmio has hired a highly garlanded thesp when literally any normal human would be an improvement 

BrewDog Roadkill

BrewDog's battles: from roadkill to real ale Subscription

24 Aug 2017 | By Daniel Woolfson

Who would have thought, when it was founded in 2007, that 10 years on BrewDog would be a household name?

heineken

Jackie Stewart helps make Heineken's abstinence message cool Video

02 Aug 2017

Heineken has made waves with ads showing people not drinking its beer

Brandless

Would the Brits go for Brandless?

26 Jul 2017 | By Rich Ford

We’ve all come across a retail concept that makes you ask: ‘Why didn’t we think of that?’

KFC

KFC's 'whole chicken' experiment doesn't quite work Video

26 Jul 2017

KFC’s ‘The Whole Chicken’ ad has already attracted barbs from PETA, plus derision and praise on Twitter

retail marketing

whole foods market

Amazon cuts turkey prices at Whole Foods for US Prime members Subscription

16 Nov 2017 | By Emma Weinbren

Organic and no-antibiotic turkeys will be available at a 20% discount on standard prices

top advertisers

Top Advertisers 2014

UK fmcg advertising report 2014

07 Apr 2014 | By James Halliwell

The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising. Who are biggest fmcg advertisers in the UK in 2014?

Bettys

Ad of the week: Bettys sends in Santa to capture chocolate escapees Video

15 Nov 2017 | By Daniel Selwood

Some Yorkshire things are brilliant (Wensleydale cheese and the castles) while others are unspeakably awful 

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White Paper: 9 Questions brands want to ask about Gen Z, answered

Never has a generation been so well connected to information, entertainment, and other people. Generation Z has been a focus for sensationalist headlines and cultural critique, but how much of it is true, and what do marketers need to do to appeal to this increasingly significant audience?

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White Paper: What are the eight myths surrounding online shopping?

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White Paper: Boost productivity and empower your workforce with RPA

Retailers are under increasing pressure from new discount formats, online retailing and the introduction of the national living wage. They need new ways to boost productivity and empower their workforce to deliver great customer service – and get ahead of the competition.

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