Food and drink product marketing

john barnes just eat

John Barnes takes a tonguing in Just Eat ad Video Subscription

20 Jun 2018 | By Mark Dishman

World Cup-sponsoring brands have, as you’d expect, been making the most of their exclusive deals

RSS feed for more product marketing news & analysis

more product marketing news & analysis

Cawston Press OOH push at Waitrose

Cawston Press to launch ‘Taste of Summer’ outdoor push Subscription

13 Jun 2018 | By Daniel Selwood

The posh pop brand will run six-sheets across the Waitrose estate

lucozade love island one use

Lucozade Zero is the Love Island hero Video

12 Jun 2018 | By Mark Dishman

Lucozade Zero is getting in on the hot and steamy action

Black Tower

Black Tower is official wine of Isle of Wight festival Subscription

11 Jun 2018 | By Daniel Woolfson

The move was “reflective of our drive to recruit a younger, more urbane community”, said Alexander Rittlinger, MD of Black Tower owner Reh Kendermann

Ginsters MD Kieran Hemsworth

New look for Ginsters’ savoury pastries range Subscription

08 Jun 2018 | By Daniel Selwood

The redesign ‘plays to the brand’s Cornish heritage’

Haagen-Dazs

Sainsbury's rapped for 'misleading' Häagen-Dazs deal Subscription

07 Jun 2018 | By Marianne Calnan

The ice-cream was reduced from £4 to £3 for a deal every 21 days for a long period

Unilever Lynx and Axe Find Your Magic campaign still new masculinity gender fluid neutral

How fmcg brands can market to the new masculinity

07 Jun 2018 | By Ben Lambert

What it means to be a man is changing. Brands need to take note and adapt, says Ben Lambert of PB Creative

stowford press ad

Stowford Press duo have fun exploring brand's homeland Video

06 Jun 2018 | By Mark Dishman

Comedian Ellie Taylor and adventurer Alastair Humphreys make a fine comic duo

Sweets junk food obesity

FDF boss says plans for 'junk food' promotions ban is 'government at its worst' Subscription

06 Jun 2018 | By Ian Quinn

Delivering the Campden BRI Day lecture, Ian Wright said he’d been ‘shocked’ at ministers’ disregard for consumer choice

Composite picture of green grocery products sold on Ocado

Fmcg packaging design must get fit for e-commerce

06 Jun 2018 | By Fiona Florence

When innovating around design, fmcg products must from the outset consider a buying journey that extends well beyond the shelf, says Fiona Florence of JDO UK

Child playing table football_World cup

Brands must get their World Cup marketing timing right

05 Jun 2018 | By Stuart Flint

Fans are most excited before and during games, says Oath’s Stuart Flint

Heinz salad cream

Heinz weighs up new name for Salad Cream in brand overhaul Subscription

05 Jun 2018 | By Daniel Selwood

The change would better reflect how the product is used, with only 14% of consumers eating it with salad

Lucozade Zero ad, Love Island

Lucozade Zero partners with Love Island in £6m push Video

05 Jun 2018 | By Daniel Selwood

The sugar-free soft drink will continue to partner the reality show throughout its eight-week run

alesha dixon groovy food one use

Alesha Dixon signs up as Groovy Food's brand ambassador Subscription

05 Jun 2018 | By Daniel Selwood

The singer and TV presenter will produce recipes and tips on food, beauty & wellbeing in print, digital & social media

Hovis

Ad of the week: Hovis makes case for 'always good' bread Video

29 May 2018 | By Mark Dishman

“It’s just bread.” The new Hovis ad plays on the supposed ubiquity of the loaf

GDPR  DATA RULES

GDPR, ready or not for the new data regulation rules? Subscription

24 May 2018 | By Andrew Don

This week sweeping new regulation comes into force in the UK transforming the rights, rules and risks that surround handling data

Stowford Web

New Stowford Press cider TV ad to air over summer

24 May 2018 | By Daniel Woolfson

Centring on Stowford’s local provenance, it features comedian Ellie Taylor and adventurer-cum-author Alastair Humphreys

Kellys_TVCStill_ChocolateSaltedCaramelBrownieBeachhut_0001

Cornish chat is back in new Kelly's campaign

24 May 2018 | By Mark Dishman

Kelly’s of Cornwall made a big impact with its first Cornish-language ad two years ago…

Haig Club

Diageo rolls out Haig Club gift pack for Father's Day Subscription

23 May 2018 | By Daniel Woolfson

The £45 packs feature a 70cl bottle of 40% abv single grain whisky and limited-edition chrome hip flask

Young woman taking a selfie with her mobile phone

How to identify a true social media influencer

22 May 2018 | By Kevin Gessay

As fmcg marketers plan to ramp up influencer efforts, it pays to understand ROI and best practice, says Kevin Gessay of PMK-BNC

hotel chocolat angus thirlwell

Hotel Chocolat: case for and against in Waitrose bar spat

18 May 2018 | By Adam Leyland

What is Hotel Chocolat’s Angus Thirlwell getting his meringue-strawberry-and-white chocolate knickers in a twist about?

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.

Webinars

webinar-img

Plastic and the Packaging Conundrum

Plastic is the new public enemy number one. But how should the industry, which is so reliant on plastic as a packaging solution, respond?

index

The Soft Drinks Sugar Levy Webinar

What does the Sugar Levy mean? Everything you ever wanted to know and never dared to ask

index-image

Coca-Cola: How to Bring Sales and Operations Alive with Data

Implementing a robust Sales and Operation process at Coca-Cola

Whitepapers

img-brand

White Paper: The Power of Protein - 2018 Category Analysis

The UK protein market has exploded. With more SKUs, NPDs and market entrants than ever before, protein popularity is prompting brands and retailers to evolve to meet the needs of increasingly health conscious shoppers.

img-index

White Paper: Placing customer demand at the heart of your transformed supply chain

Supply chain transformation has turned out to be a lot harder to achieve than anyone thought, and many retailers are watching their original goals slip away in a continually changing retail environment.

sun-logo-2

White Paper: Understand why today’s consumers demand more from convenience

Convenience, a growing sector predicted to be worth £47.1 billion by 2022, used to mean an acceptance of higher prices with limited choice, but that isn’t the case today.

Reports

FOLLOW THE GROCER

-

 
Yes!I want to read more     CLAIM FREE TRIAL NOW
 
Sign up to a 30 day free trial
CLAIM FREE TRIAL NOW