Green & Black's Dark But Different TV ad

Green & Black’s kicks off ‘Dark but Different’ TV push Subscription

19 Oct 2017 | By Daniel Selwood

The 20-second spot opens with wolves chasing Red Riding Hood through a gloomy forest

Heinz Soup of the Day ad 2017

Kraft Heinz unveils second phase of £8m soups ad campaign Subscription

16 Oct 2017 | By Daniel Selwood

Targeted at under-35s, the £4m push makes its TV debut today (16 October)

Weston

Westons targets 40% growth in five years with brand overhaul Subscription

12 Oct 2017 | By Edward Devlin

A new logo will roll out from late October across all consumer and trade touchpoints…

tropicana new flavours

Tropicana offers shoppers chance to vote for new juice

12 Oct 2017 | By Daniel Selwood

Consumers will pick one of three limited edition flavours via Facebook

Warburtons ‘Pride & Breadjudice’ ad starring Peter Kay

Warburtons debuts ‘Pride & Breadjudice’ ad starring Peter Kay Video

05 Oct 2017 | By Daniel Selwood

A three-minute version will air on 7 October during ITV’s The X Factor

Propercorn

Propercorn axes ‘half-popped’ Corn Crunch range Subscription

27 Sep 2017 | By Daniel Selwood

The four-strong lineup was delisted due to the prohibitive costs of marketing

jack daniels honey ice mould

Jack Daniel's launches push for its Tennessee Honey brand Subscription

27 Sep 2017 | By Daniel Woolfson

The drive will see fresh packs roll out across the brand’s 70cl bottles, which will feature an ice cube mould

Genius Gluten Free Toastie half-loaf

Genius Gluten Free unveils new look and half-loaves

27 Sep 2017 | By Daniel Selwood

A £1m investment will kick off on 2 October featuring three online films

Kallo UK-wide OOH campaign

Kallø kicks off its first national out-of-home campaign Subscription

25 Sep 2017 | By Daniel Selwood

The push is expected to reach more than 40% of shoppers across the UK

Nuttella B-ready ad still

Nutella unveils £2.8m campaign for B-ready biscuit Subscription

22 Sep 2017 | By Daniel Selwood

The multichannel campaign includes a 30-second TV advert

Heinz soup Made with Great TV ad

Heinz makes its can the star in £4m TV soup push Subscription

19 Sep 2017 | By Daniel Selwood

The new 20-second clip replaces last year’s Love Soup commercial

Piccolo

Piccolo to donate 100,000 baby meals to families in need

19 Sep 2017 | By Daniel Selwood

The One to One initiative will see one babyfood pouch donated for each one sold, costing the startup c£250,000

walkers movie nights on-pack promotion

Walkers kicks off Movie Nights streaming promotion

14 Sep 2017 | By Daniel Selwood

The push will run for the rest of 2017 on sharing bags across the brand’s core range, Bugles and Mix Ups

Viva bus ad

Vegan campaigners Viva! launch 'ditch dairy' bus ad campaign Subscription

12 Sep 2017 | By Kevin White

The campaign, carries two separate ads outlining ‘shocking facts’ about the dairy industry

Branston pickle cocktail

Branston marks 95th anniversary with pickle cocktail Subscription

11 Sep 2017 | By Daniel Selwood

The Pickle Me Cheesy is available at the eight London Cocktail Club bars

Marmite Gene Project TV ad still

Marmite kicks off £3m ‘Gene Project’ campaign Subscription

09 Sep 2017 | By Daniel Selwood

A limited edition pack will direct consumers to the TasteFace facial recognition app

Tyrrells TV ad still 2017

Tyrrells makes TV ad debut with ‘absurd’ £2.5m crisp push Subscription

08 Sep 2017 | By Daniel Selwood

The brand is attempting to address a dramatic value sales slump across its portfolio of premium bagged snacks

absolut kiss with pride

Pernod Ricard pulls Equal Love TV ad after Clearcast warning

07 Sep 2017 | By Daniel Woolfson

The ad, Equal Love, featured numerous couples of different gender mixes ‘passing on’ a kiss

Hallowine

Casillero del Diablo readies biggest Halloween campaign yet Subscription

06 Sep 2017 | By Daniel Woolfson

It will roll out a raft of in-store promotional and support materials in anticipation of the day

Woodfordes

Woodforde’s Brewery rebranding to star Norfolk’s Lord Nelson Subscription

04 Sep 2017 | By Daniel Woolfson

The brand also plans to launch an as-yet-unnamed lager

milk does good

Dairy sector teams up for major generic marketing push Subscription

03 Sep 2017 | By Kevin White

The campaign represents the biggest generic marketing push for the dairy sector since the Make Mine Milk campaign

Roberts Fiery Corn Ready-to Rolls

Rebranded Roberts rolls out extended bakery lineup Subscription

02 Sep 2017 | By Daniel Selwood

A revamped, 13-strong lineup will roll out on 4 September

Galaxy ad Thought Train with Jade Anouka

New Galaxy TV ad replaces Audrey Hepburn in £3m push Subscription

01 Sep 2017 | By Daniel Selwood

Actor Jade Anouka appeard in the brand’s first new creative in four-and-a-half years

Shreddies Knitting Nana

Shreddies axes knitting nanas in new £3.5m TV push Video

31 Aug 2017 | By Daniel Selwood

New ‘Shreddie or Not?’ is a ‘modern’ take on family life

bad brownie

Bad Brownie links with Pret and plans own cafés Subscription

31 Aug 2017 | By Emma Weinbren

Company hopes to open a branded dessert café in central London within the next 12 months

tomatoes

Heinz uses M&S aesthetic to underline 'no additives' message Video

27 Sep 2017 | By Mark Dishman

A handful of sun-ripened tomatoes fall through the air in slow motion, condensation glistening on shiny skin

taylors of harrogate ad

Taylors of Harrogate works its magic with Patrick Stewart Video

22 Sep 2017 | By Mark Dishman

Taylors of Harrogate crams a lot into a pair of new ads – one for tea, one for coffee

Seize the Cheese logo

Seize the Cheese: a marketing campaign for Britain's best cheeses Video Subscription

18 Sep 2017 | By Carina Perkins

The Grocer challenged creative agency Haygarth to come up with a campaign for artisan British cheesemaking

tyrrells ad

Tyrrells plays up eccentricity in TV debut Video

15 Sep 2017 | By Mark Dishman

For its first TV ad, Tyrrells is conjuring an eccentric image, playing up the ‘absurd lengths’ it goes to

New York Bakery Co's The Woman Who Runs New York

New York Bakery Co readies biggest-ever TV ad push Video

09 Sep 2017 | By Daniel Selwood

‘The Woman Who Runs New York’ will make its small screen debut on 18 September

dolmio dominic west

Dominic West delivers stirring change of pace for Dolmio Video

30 Aug 2017 | By Mark Dishman

You might wonder why Dolmio has hired a highly garlanded thesp when literally any normal human would be an improvement 

BrewDog Roadkill

BrewDog's battles: from roadkill to real ale Subscription

24 Aug 2017 | By Daniel Woolfson

Who would have thought, when it was founded in 2007, that 10 years on BrewDog would be a household name?

heineken

Jackie Stewart helps make Heineken's abstinence message cool Video

02 Aug 2017

Heineken has made waves with ads showing people not drinking its beer

Brandless

Would the Brits go for Brandless?

26 Jul 2017 | By Rich Ford

We’ve all come across a retail concept that makes you ask: ‘Why didn’t we think of that?’

KFC

KFC's 'whole chicken' experiment doesn't quite work Video

26 Jul 2017

KFC’s ‘The Whole Chicken’ ad has already attracted barbs from PETA, plus derision and praise on Twitter

Sacla

Opera singers party to pizzeria prank

20 Jul 2017

Saclà teamed up with Aldo Zilli to deploy opera singers at Firezza in Soho

sodastream

SodaStream's plastic bottle message gets seriously confused Video

20 Jul 2017 | By Mark Dishman

Despite controversy over its May Game of Thrones pastiche, SodaStream is maintaining a GoT link with this ad

retail marketing

david sables quote web

Time to delist the retailer media sales houses - video Video

28 Sep 2017 | By David Sables

The classic ‘cut and thrust’ between account managers and buyers is changing

top advertisers

Top Advertisers 2014

UK fmcg advertising report 2014

07 Apr 2014 | By James Halliwell

The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising. Who are biggest fmcg advertisers in the UK in 2014?

asda halloween ad

Asda gets into the Halloween spirit with dance party Video

18 Oct 2017 | By Mark Dishman

Asda is once again the UK mult that makes the most effort for Halloween

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