Camden Town

Camden Town Brewery kicks off 'passionate' Hello Hells push Subscription

23 Apr 2018 | By Daniel Woolfson

Camden had “noticed a real lack of passion for lager” when speaking to consumers, said the brewery’s founder Jasper Cuppaidge

Still from Maltesers ad Powerpoint

Maltesers puts women centre stage in pair of ads Video

23 Apr 2018 | By Daniel Selwood

The two comical clipss are based on conversations with a diverse range of women about their experiences

yellow tail white wine

Yellow Tail wine gets £2m 'Cut to the taste' campaign Subscription

20 Apr 2018 | By Daniel Woolfson

It comes as sales of Yellow Tail are on the up, growing by a cool £20m this year

Lucozade Energy ad

Lucozade readies £10m 'Energy Beats Everything' ad campaign

20 Apr 2018 | By Daniel Woolfson

The campaign will offer “a humorous spin on the well-known David and Goliath tale”

Twitter

Big-name spirits brands turn their backs on Twitter Subscription

19 Apr 2018 | By Daniel Woolfson

Although their accounts remain online, many big booze players have not tweeted in over a year

Tenzin Web

Tenzing drink marks first ad campaign with new look Subscription

17 Apr 2018 | By Daniel Woolfson

The low-calorie, low-sugar brand has been given a new look “bringing to life the story” of Tenzing

actiph

Actiph water to sponsor London & Edinburgh MoonWalks Subscription

16 Apr 2018 | By Daniel Woolfson

The new alkaline ionised water brand will supply 80,000 bottles to walkers and volunteers at the events…

Walkers 'thank you' ad

Walkers celebrates 70 years with ‘ode to the nation’ TV ad Video

06 Apr 2018 | By Daniel Selwood

The seven-week campaign will celebrate ‘the moments where Walkers has been an integral part of people’s lives’

Coke Classic We Do ad

Coke Classic kicks off OOH push as sugar tax takes effect

06 Apr 2018 | By Daniel Selwood

Running for four weeks, the campaign aims “to celebrate and reinforce the uniqueness and specialness” of red Coke

amazon echo

Amazon to sponsor The Great British Bake Off second series

29 Mar 2018 | By Steve Farrell

Amazon is thought to have paid around £5m for the deal, which it will use to promote its Alexa and Echo smart speakers

Campo Viejo limited edition

LA-based artist designs Campo Viejo Reserva Art Series label

29 Mar 2018 | By Helen Gilbert

Norman Duenas’s vibrant submission – an abstract representation of lives coming together – was selected from 696 entrants

birds eye chicken ad

Birds Eye invests £8m in frozen chicken marketing push Subscription

28 Mar 2018 | By Helen Gilbert

Its Winner Winner, Birds Eye Chicken for Dinner campaign is the brand’s largest investment in the category in a decade

kids advertising

Thousands of high-sugar products face children's TV ban Subscription

23 Mar 2018 | By Ian Quinn

Thousands of products high in sugar face children’s TV and other media advertising ban under new proposals, reveals PHE

Katy

Spring push for Thatchers Katy cider Subscription

22 Mar 2018 | By Daniel Woolfson

It will see six-sheet and digital panels roll out nationwide…

City of London Distillery

City of London gives gin range a new look

22 Mar 2018 | By Daniel Woolfson

New bottles have rolled out across its five-strong portfolio

mr kipling ad still

Mr Kipling unveils £2m TV push and new look Subscription

19 Mar 2018 | By Daniel Selwood

Revamped packaging features new photography, a “more intuitive” colour pallet and a return to the brand’s original logo

Walkers 70th birthday limited edition lineup

Walkers marks 70 years with flavours from six decades

13 Mar 2018 | By Daniel Selwood

The limited-edition crisps reflect popular recipes of past decades, from the 1950s to the 2000s

Lucozade FitWater ad

Lucozade Sport kicks off £3.5m FitWater push Subscription

12 Mar 2018 | By Daniel Selwood

The cross-channel campaign includes outdoor ads ‘to appeal to the growing demand for functional drinks’

Mark Riley

Maxxium rebrands as Edrington-Beam Suntory Subscription

07 Mar 2018 | By Daniel Woolfson

The business is a JV between Scottish booze maker Edrington and US-based Beam Suntory…

Yealands

Yealands winery launches ‘sustainability in action’ promotion Subscription

06 Mar 2018 | By Daniel Woolfson

Four winners will be flown to New Zealand to “witness up close the variety of ways in which Yealands is at the cutting edge of sustainable wine production”

Old Speckled Hen

Greene King targets younger drinkers with 'richer life' push Subscription

05 Mar 2018 | By Daniel Woolfson

Ads featuring the brand’s fox mascot, Henry, hitchhiking to Scotland in search of “a richer life”, will air from 10 March on TV, online and social media

woman eating chocolate

Confectionery giants seek portion control ideas from shoppers

02 Mar 2018 | By Daniel Selwood

Mondelez, Ferrero and Mars Wrigley plan to crowdsource comments for their Be Treatwise initiative

Tyrrells second Absurdly Good advert

Tyrrells backs second Absurdly Good ad with £2m spend Subscription

02 Mar 2018 | By Daniel Selwood

It comes after Tyrrells last year suffered a 22.7% value sales slump, leaving the brand worth £35.5m

Booze

The Portman Group announces major code of practice review Subscription

01 Mar 2018 | By Daniel Woolfson

It will kick off a public consultation this spring - the fifth assessment of the body’s code since its introduction in 1996

Ben Fogle

Ben Fogle's hound helps out with Harringtons campaign

01 Mar 2018 | By Daniel Selwood

Harringtons has partnered with TV’s Ben Fogle and his dog Storm for a £1.5m push

Kettle Chips Ad screenshot

Kettle Chips keeps it real in ingredient-focused campaign Video

18 Apr 2018 | By Mark Dishman

The new ad celebrates ‘real’, tangible pleasures. It’s a hipster’s dream

Pizza

Pizza is colourful way to welcome a new princess

13 Feb 2018

Meghan Markle must now endure ‘tributes’ from the British food industry…

Campari Zoe Saldana

Zoe Saldana joins Campari's Red Hand gang Video

13 Feb 2018 | By Mark Dishman

An expensive ‘short film’ is a neat way for brands to look classy

Maryland ad 2018

Maryland man offers treats to the 'talented'

07 Feb 2018 | By Mark Dishman

Shop owners in Adland have money to burn right now

coke zero sugar ad

Old fella finds something new in Coke Zero Sugar's remake Video

31 Jan 2018 | By Mark Dishman

A dejected-looking chap sits alone in an old folks’ home

New Diet Coke range for the US - Jan 2018

Diet Coke gets a serious revamp: a sign of what’s to come in the UK? Subscription

22 Jan 2018 | By Daniel Selwood

The soda’s grocery value sales are down 0.6% to £420.2m, so would a British relaunch be worth a punt?

Prongles

Prongles looks to hog global snacks market

18 Jan 2018

Prongles now has an official website – and it’s a master-satire of aggressive 1990s-style marketing

Bear nibbles ad web

Hairy messenger helps Bear deliver health message Video

09 Jan 2018 | By Mark Dishman

As Adland tells us to look after our health, kids’ snack brand Bear is reminding us to think of the children

pepsi christmas ad

Pepsi takes to the waves for a non-traditional Christmas ad Video

13 Dec 2017 | By Mark Dishman

It’s been a tough year for Pepsi, what with all that Kendall Jenner unpleasantness

food standards main

Spot the difference: Eastern Europeans say brands sell them sub-standard products Subscription

08 Dec 2017 | By Richard Pendleton

For years, Eastern European consumers believed they were being sold inferior versions of top brands. Were they right?

kelloggs christmas ad

Father Christmas pipes up with his perfect Corn Flakes bowl Video

29 Nov 2017 | By Mark Dishman

Kellogg’s admirably persists with the notion that people can be bothered to jazz up their Corn Flakes

Coca Cola Gogglebox ad

Gogglebox cast share the joy of Coke's Christmas trucks Video

23 Nov 2017 | By Mark Dishman

In case you hadn’t noticed, ‘Holidays are coming’. Yep, it’s the Coke truck advert

retail marketing

Bryan Roberts

Sainsbury's Nectar trial: saying thank you in a meaningful way

13 Apr 2018 | By Bryan Roberts

When Sky announced Sky VIP, its loyalty programme, in 2017 I felt ripples of admiration among loyalty professionals in the…

Kettle Chips Ad screenshot

Kettle Chips keeps it real in ingredient-focused campaign Video

18 Apr 2018 | By Mark Dishman

The new ad celebrates ‘real’, tangible pleasures. It’s a hipster’s dream

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The Soft Drinks Sugar Levy Webinar

What does the Sugar Levy mean? Everything you ever wanted to know and never dared to ask

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Coca-Cola: How to Bring Sales and Operations Alive with Data

Implementing a robust Sales and Operation process at Coca-Cola

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Keep up with the latest trends in the e-commerce industry

Latest Opportunities and Threats in Today’s Online Grocery Shopping Landscape

Whitepapers

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WHITE PAPER – Understand why today’s consumers demand more from convenience

Convenience, a growing sector predicted to be worth £47.1 billion by 2022, used to mean an acceptance of higher prices with limited choice, but that isn’t the case today.

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White Paper: Where do students shop for groceries?

With exclusive access into 130 universities and student halls across the country, every year Dig-In Box delivers over 5 million product samples directly into the hands of UK students.  In 2017 43,000 students completed our 30 question survey about their shopping habits, lifestyle and influences.

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White Paper: why the future of food and drink is plant-based

As the UK celebrates the first Plant Power Day, leading influencers, analysts and thought leaders join forces to provide a comprehensive review – and preview – of the future of plant-based food and drink.

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Focus On Soft Drinks

Playing the game: Soft Drinks Category Report 2018 Subscription

You’d expect the -taxman to have lost a few friends last week when he began levying as much as 24p for every litre of sugar

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