Product marketing news
Camden Town Brewery kicks off 'passionate' Hello Hells push Subscription
Camden had “noticed a real lack of passion for lager” when speaking to consumers, said the brewery’s founder Jasper Cuppaidge
Maltesers puts women centre stage in pair of ads Video
The two comical clipss are based on conversations with a diverse range of women about their experiences
Yellow Tail wine gets £2m 'Cut to the taste' campaign Subscription
It comes as sales of Yellow Tail are on the up, growing by a cool £20m this year
Lucozade readies £10m 'Energy Beats Everything' ad campaign
The campaign will offer “a humorous spin on the well-known David and Goliath tale”
Big-name spirits brands turn their backs on Twitter Subscription
Although their accounts remain online, many big booze players have not tweeted in over a year
Tenzing drink marks first ad campaign with new look Subscription
The low-calorie, low-sugar brand has been given a new look “bringing to life the story” of Tenzing
Actiph water to sponsor London & Edinburgh MoonWalks Subscription
The new alkaline ionised water brand will supply 80,000 bottles to walkers and volunteers at the events…
Walkers celebrates 70 years with ‘ode to the nation’ TV ad Video
The seven-week campaign will celebrate ‘the moments where Walkers has been an integral part of people’s lives’
Coke Classic kicks off OOH push as sugar tax takes effect
Running for four weeks, the campaign aims “to celebrate and reinforce the uniqueness and specialness” of red Coke
Amazon to sponsor The Great British Bake Off second series
Amazon is thought to have paid around £5m for the deal, which it will use to promote its Alexa and Echo smart speakers
LA-based artist designs Campo Viejo Reserva Art Series label
Norman Duenas’s vibrant submission – an abstract representation of lives coming together – was selected from 696 entrants
Birds Eye invests £8m in frozen chicken marketing push Subscription
Its Winner Winner, Birds Eye Chicken for Dinner campaign is the brand’s largest investment in the category in a decade
Thousands of high-sugar products face children's TV ban Subscription
Thousands of products high in sugar face children’s TV and other media advertising ban under new proposals, reveals PHE
Spring push for Thatchers Katy cider Subscription
It will see six-sheet and digital panels roll out nationwide…
City of London gives gin range a new look
New bottles have rolled out across its five-strong portfolio
Mr Kipling unveils £2m TV push and new look Subscription
Revamped packaging features new photography, a “more intuitive” colour pallet and a return to the brand’s original logo
Walkers marks 70 years with flavours from six decades
The limited-edition crisps reflect popular recipes of past decades, from the 1950s to the 2000s
Lucozade Sport kicks off £3.5m FitWater push Subscription
The cross-channel campaign includes outdoor ads ‘to appeal to the growing demand for functional drinks’
Maxxium rebrands as Edrington-Beam Suntory Subscription
The business is a JV between Scottish booze maker Edrington and US-based Beam Suntory…
Yealands winery launches ‘sustainability in action’ promotion Subscription
Four winners will be flown to New Zealand to “witness up close the variety of ways in which Yealands is at the cutting edge of sustainable wine production”
Greene King targets younger drinkers with 'richer life' push Subscription
Ads featuring the brand’s fox mascot, Henry, hitchhiking to Scotland in search of “a richer life”, will air from 10 March on TV, online and social media
Confectionery giants seek portion control ideas from shoppers
Mondelez, Ferrero and Mars Wrigley plan to crowdsource comments for their Be Treatwise initiative
Tyrrells backs second Absurdly Good ad with £2m spend Subscription
It comes after Tyrrells last year suffered a 22.7% value sales slump, leaving the brand worth £35.5m
The Portman Group announces major code of practice review Subscription
It will kick off a public consultation this spring - the fifth assessment of the body’s code since its introduction in 1996
Ben Fogle's hound helps out with Harringtons campaign
Harringtons has partnered with TV’s Ben Fogle and his dog Storm for a £1.5m push
insight
Kettle Chips keeps it real in ingredient-focused campaign Video
The new ad celebrates ‘real’, tangible pleasures. It’s a hipster’s dream
Pizza is colourful way to welcome a new princess
Meghan Markle must now endure ‘tributes’ from the British food industry…
Zoe Saldana joins Campari's Red Hand gang Video
An expensive ‘short film’ is a neat way for brands to look classy
Old fella finds something new in Coke Zero Sugar's remake Video
A dejected-looking chap sits alone in an old folks’ home
Diet Coke gets a serious revamp: a sign of what’s to come in the UK? Subscription
The soda’s grocery value sales are down 0.6% to £420.2m, so would a British relaunch be worth a punt?
Prongles looks to hog global snacks market
Prongles now has an official website – and it’s a master-satire of aggressive 1990s-style marketing
Hairy messenger helps Bear deliver health message Video
As Adland tells us to look after our health, kids’ snack brand Bear is reminding us to think of the children
Pepsi takes to the waves for a non-traditional Christmas ad Video
It’s been a tough year for Pepsi, what with all that Kendall Jenner unpleasantness
Spot the difference: Eastern Europeans say brands sell them sub-standard products Subscription
For years, Eastern European consumers believed they were being sold inferior versions of top brands. Were they right?
Father Christmas pipes up with his perfect Corn Flakes bowl Video
Kellogg’s admirably persists with the notion that people can be bothered to jazz up their Corn Flakes
Gogglebox cast share the joy of Coke's Christmas trucks Video
In case you hadn’t noticed, ‘Holidays are coming’. Yep, it’s the Coke truck advert
retail marketing
Sainsbury's Nectar trial: saying thank you in a meaningful way
When Sky announced Sky VIP, its loyalty programme, in 2017 I felt ripples of admiration among loyalty professionals in the…
ad of the week
Kettle Chips keeps it real in ingredient-focused campaign Video
The new ad celebrates ‘real’, tangible pleasures. It’s a hipster’s dream
Selfridges launches UK's first avocado gelato
Eight innovative new crisp alternatives 
Unilever unveils reduced salt Marmite spread
Five trends from the London Coffee Festival
Big Drop to quadruple production on back of huge supermarket win
Del Monte launches premium 'Gold' variety tinned pineapple
Rude Health enters snacking category with new crisps
Dairylea creates new cookie, cheese and crackers combo
Nestlé could lose trademark for Kit Kat four-finger shape
Maltesers puts women centre stage in pair of ads
Coke Classic kicks off OOH push as sugar tax takes effect
Waitrose to end free hot drinks in cafés and remove disposable takeaway cups
Tesco and Graze partner to raise money for Cancer Research UK
PepsiCo and Nestlé criticised over palm oil rainforest clearance
More Brits worry about plastic than Brexit, new survey finds
Sainsbury's trials UK's first cargo bike grocery delivery
