maltsmiths ad

Maltsmiths plays it safe with craft lager dance Video

14 Aug 2018 | By Mark Dishman

As craft beer slips into the mainstream, so it must find its place among the big hitters of TV advertising

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more product marketing news & analysis

maltsmiths ad

Maltsmiths plays it safe with craft lager dance Video

14 Aug 2018 | By Mark Dishman

As craft beer slips into the mainstream, so it must find its place among the big hitters of TV advertising

knorr mushroom stock pot

Understanding the fundamental rules of grocery category growth

14 Aug 2018 | By Jeremy Garlick

Tailoring products to broaden usage and offer consumers more must drive growth, says Insight Traction’s Jeremy Garlick

Kumala campaign

Kumala wine brand to get £1m 'Kolourful' campaign Subscription

13 Aug 2018 | By Daniel Woolfson

It would be centred on “the brand’s core positioning statement of ‘pouring positivity’”

KTC mustard oil

KTC to launch ‘UK first’ legally edible mustard oil Subscription

13 Aug 2018 | By Daniel Selwood

The oil is made with a blend of rapeseed, reducing the erucic acid content to less than 5%


Hooch mounts on-pack free movie promo Subscription

10 Aug 2018 | By Daniel Woolfson

The promotion will run throughout the rest of the summer

carabao ad

Carabao brings the energy with help from colourful Clive Video

09 Aug 2018 | By Mark Dishman

Carabao’s new TV ad is gung-ho and eccentric

coco pops granola

Kellogg’s Coco Pops Granola ad banned by ASA over HFSS rules

08 Aug 2018 | By Daniel Selwood

The ad watchdog’s ruling follows a complaint by the Obesity Health Alliance

Nemanja Matic, Juan Mata and Ashley Young enjoy Melitta coffee at the AO

Melitta to become global coffee partner of Manchester United Subscription

03 Aug 2018 | By Ian Quinn

The deal extends a UK partnership launched in November last year


Kerrygold faces lawsuit over claims its cows are grass-fed Subscription

03 Aug 2018 | By Rachel Graham

Californian Dyami Myers-Taylor has a filed a suit alleging its cows are also fed corn, soya and GM feeds

collective vs aldi yoghurts

The Collective accuses Aldi of copying its yoghurts Subscription

02 Aug 2018 | By Kevin White, Steve Farrell

Gourmet yoghurt brand has joined Heck in challenging the discounter over copycat products

burger king chick fries

Gendered products need genuine benefits – don’t just lump the ‘pink tax’ on women Subscription

02 Aug 2018 | By Emma Weinbren

If you’re charging extra for a woman’s product, there should be a justifiable reason

carabao tv ad

Energy drinks brand Carabao makes UK TV ad debut

02 Aug 2018 | By Daniel Selwood

The advert illustrates Carabao’s ‘commitment to serving a wider mass market audience than any other energy drink’

coco pops ad

Coco conquers Croc - can he convince consumers? Video

01 Aug 2018 | By Mark Dishman

Kellogg’s has slashed the amount of sugar in Coco Pops by 30% – a move designed to pacify parents and the sugar lobby

harvey nichols revamped range

Harvey Nichols revamps packaging across own-label snacks

31 Jul 2018 | By Marianne Calnan

Retailer says revamped lines will be the “trendiest” launch of the summer

Highland Spring H2Oomph contest

Trust is a crucial element of on-pack promotions

26 Jul 2018

No brand of note ever intends to mislead consumers. Trust is one of the most valuable commodities marketers have with people

Coca-Cola reverse vending machine

Coke offers 50% off Merlin attractions via bottle returns

25 Jul 2018 | By Daniel Selwood

Visitors to Alton Towers Resort, Thorpe Park, Chessington World of Adventures and Legoland Windsor can recycle any 500ml plastic bottle via reverse vending machines


Bunnahabhain kicks off ad push playing up its Islay roots Subscription

24 Jul 2018 | By Daniel Woolfson

It is designed to “celebrate the rugged, romantic isolation of Bunnahabhain and its seafaring heritage”.

twirl ad

Twirl twosome enjoy odd ad debate Video Subscription

24 Jul 2018 | By Mark Dishman

A lad and a lass speculate on how the “twirly curly things” in the confection’s centre are created

New look for Graze

Graze drops ‘natural’ brown pack design after 10 years Subscription

23 Jul 2018 | By Daniel Selwood

Set to be backed by a £2m push from September, the new look will be followed by innovation


Red meat levy bodies team up for marketing push

23 Jul 2018 | By Rachel Graham

The marketing campaign will promote the health benefits of beef, lamb and pork



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