Maltsmiths plays it safe with craft lager dance Video
As craft beer slips into the mainstream, so it must find its place among the big hitters of TV advertising
more product marketing news & analysis
Maltsmiths plays it safe with craft lager dance Video
As craft beer slips into the mainstream, so it must find its place among the big hitters of TV advertising
Understanding the fundamental rules of grocery category growth
Tailoring products to broaden usage and offer consumers more must drive growth, says Insight Traction’s Jeremy Garlick
Kumala wine brand to get £1m 'Kolourful' campaign Subscription
It would be centred on “the brand’s core positioning statement of ‘pouring positivity’”
KTC to launch ‘UK first’ legally edible mustard oil Subscription
The oil is made with a blend of rapeseed, reducing the erucic acid content to less than 5%
Hooch mounts on-pack free movie promo Subscription
The promotion will run throughout the rest of the summer
Carabao brings the energy with help from colourful Clive Video
Carabao’s new TV ad is gung-ho and eccentric
Kellogg’s Coco Pops Granola ad banned by ASA over HFSS rules
The ad watchdog’s ruling follows a complaint by the Obesity Health Alliance
Melitta to become global coffee partner of Manchester United Subscription
The deal extends a UK partnership launched in November last year
Kerrygold faces lawsuit over claims its cows are grass-fed Subscription
Californian Dyami Myers-Taylor has a filed a suit alleging its cows are also fed corn, soya and GM feeds
The Collective accuses Aldi of copying its yoghurts Subscription
Gourmet yoghurt brand has joined Heck in challenging the discounter over copycat products
Gendered products need genuine benefits – don’t just lump the ‘pink tax’ on women Subscription
If you’re charging extra for a woman’s product, there should be a justifiable reason
Energy drinks brand Carabao makes UK TV ad debut
The advert illustrates Carabao’s ‘commitment to serving a wider mass market audience than any other energy drink’
Coco conquers Croc - can he convince consumers? Video
Kellogg’s has slashed the amount of sugar in Coco Pops by 30% – a move designed to pacify parents and the sugar lobby
Harvey Nichols revamps packaging across own-label snacks
Retailer says revamped lines will be the “trendiest” launch of the summer
Trust is a crucial element of on-pack promotions
No brand of note ever intends to mislead consumers. Trust is one of the most valuable commodities marketers have with people
Coke offers 50% off Merlin attractions via bottle returns
Visitors to Alton Towers Resort, Thorpe Park, Chessington World of Adventures and Legoland Windsor can recycle any 500ml plastic bottle via reverse vending machines
Bunnahabhain kicks off ad push playing up its Islay roots Subscription
It is designed to “celebrate the rugged, romantic isolation of Bunnahabhain and its seafaring heritage”.
Twirl twosome enjoy odd ad debate Video Subscription
A lad and a lass speculate on how the “twirly curly things” in the confection’s centre are created
Graze drops ‘natural’ brown pack design after 10 years Subscription
Set to be backed by a £2m push from September, the new look will be followed by innovation
Red meat levy bodies team up for marketing push
The marketing campaign will promote the health benefits of beef, lamb and pork
Diageo launches edible flavoured straws to pair with RTD cans 
Spoof dairy 'Scrumptious' campaign back for a second year 
Twinings publishes full list of its tea suppliers in India
Why RTDs are the next big 'craft' opportunity in alcoholic drinks
Brands facing discounter 'copycat' versions must protest loudly and visibly
Struik Foods unveils Bunlimited hotdog meal kit
Divine Chocolate unveils its first organic bars
Aldi raises the steaks with 36-day dry-aged Aberdeen Angus beef
Understanding the fundamental rules of grocery category growth
Fipronil scandal one year on: still not enough action on egg standards
The Collective accuses Aldi of copying its yoghurts
US meal replacement sensation Soylent coming to UK
PHE apologises after falsely accusing Lotus of sugar increase
There has never been a better time to start a food business
Premium is the new watchword when it comes to snacking NPD
No-deal Brexit could be an environmental catastrophe too
