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Coke shows surreal streak as it gets behind footy fans Video

14 Feb 2019 | By Mark Dishman

Coca-Cola’s Premier League sponsorship deal no doubt cost it a pretty penny, so it’s no surprise to see it producing an ex…

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Carling mounts major push to combat falling lager sales Subscription

06 Feb 2019 | By Daniel Woolfson

Latest figures show the brand’s sales have fallen into decline

Halo Top new flavours

Why the rise of functional brands is a key fmcg trend to watch

31 Jan 2019 | By Lisa Desforges

A new breed of culture curators is seeking to interact with, influence and co-create brand output, says Lisa Desforges, strategy director of B&B studio

food foundation veg campaign

'Eat them to defeat them' veg campaign makes an impact Video

30 Jan 2019 | By Mark Dishman

Selling veg to kids is hard – ask any parent

Walkers

Walkers adds two on-trend variants to core crisps lineup Subscription

28 Jan 2019 | By Daniel Selwood

BBQ Pulled Pork and Spicy Sriracha are leading ’flavour trends that are emerging throughout Britain’ says Walkers

Ossa Organic bone broth

Whole Foods Market opens bone broth bar with Ossa Organic

25 Jan 2019 | By Daniel Selwood

Whole Foods’ High Street Kensington store wants shoppers ‘to swap their morning coffee for a cup of bone broth’

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Food Foundation vegetable campaign hits ITV Video

25 Jan 2019 | By Rachel Graham

The ‘Eat them to defeat them’ concept will air on ITV tonight (25 January)

Tyrrells

KP eyes heritage focus for flagging Tyrrells Subscription

24 Jan 2019 | By Daniel Selwood

Tyrrells is the first posh crisps in the KP portfolio, sitting alongside the likes of McCoy’s and Hula Hoops

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Gary Lineker puts in another solid shift for Walkers Video

23 Jan 2019 | By Mark Dishman

You can’t accuse Walkers of not getting its money’s worth out of Gary Lineker, even in a January busy with FA Cup fixtures

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Walmart's cars pull up to pop culture paradise Video

16 Jan 2019 | By Mark Dishman

Heaven knows how much it cost Walmart to make this US ad, which features a fleet of iconic film and TV cars

Iceland milk

Iceland looks to raise sepsis awareness with milk carton campaign Subscription

15 Jan 2019 | By Helen Gilbert

The move was announced by the Iceland Foods Charitable Foundation as it awarded a five-figure grant to the UK Sepsis Trust

Lacaze Web

Naked Wines to send 'flat' bottles to potential customers

15 Jan 2019 | By Daniel Woolfson

It comes as part of a major marketing drive by Naked Wines parent company Majestic to draw in new customers

pizza hut ad

Pizza Hut looks to topple rival with delivery campaign Video

09 Jan 2019 | By Mark Dishman

An online ad seeks to play up the Hut’s delivery service

weetabix

Friendly Nick Frost lends charm to 'Any-which-way-a-bix' Video

03 Jan 2019 | By Mark Dishman

Weetabix continue to remind us there are more ways to serve it than in a puddle of cold milk

New-look Walkers packs 2019

Walkers unveils ‘more premium’ look for its core lineup Subscription

02 Jan 2019 | By Daniel Selwood

The snack giant says the revamp is its biggest design change of the past 10 years

red tractor ad

ASA rejects welfare complaints against Red Tractor adverts

02 Jan 2019 | By Rachel Graham

Complaints contested the ads were misleading based on beliefs the assurance scheme did not guarantee animal welfare

Pukka Herbs Feel New

Pukka Herbs relaunches Detox tea as Feel New after ASA ruling Subscription

02 Jan 2019 | By Daniel Selwood

In May 2018, Pukka was effectively banned from advertising Detox tea in the UK

smart trolley

As the shopper media landscape gets more complex, how can brands get it right?

19 Dec 2018 | By Emma Dean

The number of shopper marketing opportunities has doubled in the past five years alone, says Emma Dean, group client director at Capture

sodastream advert

SodaStream launches ad campaign targeted locally near stores Subscription

19 Dec 2018 | By Marianne Calnan

SodaStream is rolling out its Genesis sparkling water maker in 88 Boots stores

Pepperami

Top Campaigns 2018: the ads we loved this year Subscription

14 Dec 2018 | By Megan Tatum, Angelina Mason

From Elton John in a rap battle, to superhero cheeses and an orange alpaca, here are 50 of the best fmcg adverts from the past year

amazon top campaigns

Has Amazon disrupted advertising too? Subscription

14 Dec 2018 | By James Halliwell

How the digital retailer is standing out in an advertising landscape that still relies on TV

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With Brexit negotiations hanging in the balance, and the prospect of a no-deal looming ever larger, what should you do to prepare?

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