Product marketing news
Green & Black’s kicks off ‘Dark but Different’ TV push Subscription
The 20-second spot opens with wolves chasing Red Riding Hood through a gloomy forest
Kraft Heinz unveils second phase of £8m soups ad campaign Subscription
Targeted at under-35s, the £4m push makes its TV debut today (16 October)
Westons targets 40% growth in five years with brand overhaul Subscription
A new logo will roll out from late October across all consumer and trade touchpoints…
Tropicana offers shoppers chance to vote for new juice
Consumers will pick one of three limited edition flavours via Facebook
Warburtons debuts ‘Pride & Breadjudice’ ad starring Peter Kay Video
A three-minute version will air on 7 October during ITV’s The X Factor
Propercorn axes ‘half-popped’ Corn Crunch range Subscription
The four-strong lineup was delisted due to the prohibitive costs of marketing
Jack Daniel's launches push for its Tennessee Honey brand Subscription
The drive will see fresh packs roll out across the brand’s 70cl bottles, which will feature an ice cube mould
Genius Gluten Free unveils new look and half-loaves
A £1m investment will kick off on 2 October featuring three online films
Kallø kicks off its first national out-of-home campaign Subscription
The push is expected to reach more than 40% of shoppers across the UK
Nutella unveils £2.8m campaign for B-ready biscuit Subscription
The multichannel campaign includes a 30-second TV advert
Heinz makes its can the star in £4m TV soup push Subscription
The new 20-second clip replaces last year’s Love Soup commercial
Piccolo to donate 100,000 baby meals to families in need
The One to One initiative will see one babyfood pouch donated for each one sold, costing the startup c£250,000
Walkers kicks off Movie Nights streaming promotion
The push will run for the rest of 2017 on sharing bags across the brand’s core range, Bugles and Mix Ups
Vegan campaigners Viva! launch 'ditch dairy' bus ad campaign Subscription
The campaign, carries two separate ads outlining ‘shocking facts’ about the dairy industry
Branston marks 95th anniversary with pickle cocktail Subscription
The Pickle Me Cheesy is available at the eight London Cocktail Club bars
Marmite kicks off £3m ‘Gene Project’ campaign Subscription
A limited edition pack will direct consumers to the TasteFace facial recognition app
Tyrrells makes TV ad debut with ‘absurd’ £2.5m crisp push Subscription
The brand is attempting to address a dramatic value sales slump across its portfolio of premium bagged snacks
Pernod Ricard pulls Equal Love TV ad after Clearcast warning
The ad, Equal Love, featured numerous couples of different gender mixes ‘passing on’ a kiss
Casillero del Diablo readies biggest Halloween campaign yet Subscription
It will roll out a raft of in-store promotional and support materials in anticipation of the day
Woodforde’s Brewery rebranding to star Norfolk’s Lord Nelson Subscription
The brand also plans to launch an as-yet-unnamed lager
Dairy sector teams up for major generic marketing push Subscription
The campaign represents the biggest generic marketing push for the dairy sector since the Make Mine Milk campaign
Rebranded Roberts rolls out extended bakery lineup Subscription
A revamped, 13-strong lineup will roll out on 4 September
New Galaxy TV ad replaces Audrey Hepburn in £3m push Subscription
Actor Jade Anouka appeard in the brand’s first new creative in four-and-a-half years
Shreddies axes knitting nanas in new £3.5m TV push Video
New ‘Shreddie or Not?’ is a ‘modern’ take on family life
Bad Brownie links with Pret and plans own cafés Subscription
Company hopes to open a branded dessert café in central London within the next 12 months
insight
Heinz uses M&S aesthetic to underline 'no additives' message Video
A handful of sun-ripened tomatoes fall through the air in slow motion, condensation glistening on shiny skin
Taylors of Harrogate works its magic with Patrick Stewart Video
Taylors of Harrogate crams a lot into a pair of new ads – one for tea, one for coffee
Seize the Cheese: a marketing campaign for Britain's best cheeses Video Subscription
The Grocer challenged creative agency Haygarth to come up with a campaign for artisan British cheesemaking
Tyrrells plays up eccentricity in TV debut Video
For its first TV ad, Tyrrells is conjuring an eccentric image, playing up the ‘absurd lengths’ it goes to
New York Bakery Co readies biggest-ever TV ad push Video
‘The Woman Who Runs New York’ will make its small screen debut on 18 September
Dominic West delivers stirring change of pace for Dolmio Video
You might wonder why Dolmio has hired a highly garlanded thesp when literally any normal human would be an improvement
BrewDog's battles: from roadkill to real ale Subscription
Who would have thought, when it was founded in 2007, that 10 years on BrewDog would be a household name?
Jackie Stewart helps make Heineken's abstinence message cool Video
Heineken has made waves with ads showing people not drinking its beer
Would the Brits go for Brandless?
We’ve all come across a retail concept that makes you ask: ‘Why didn’t we think of that?’
KFC's 'whole chicken' experiment doesn't quite work Video
KFC’s ‘The Whole Chicken’ ad has already attracted barbs from PETA, plus derision and praise on Twitter
Opera singers party to pizzeria prank
Saclà teamed up with Aldo Zilli to deploy opera singers at Firezza in Soho
SodaStream's plastic bottle message gets seriously confused Video
Despite controversy over its May Game of Thrones pastiche, SodaStream is maintaining a GoT link with this ad
retail marketing
Time to delist the retailer media sales houses - video Video
The classic ‘cut and thrust’ between account managers and buyers is changing
top advertisers
UK fmcg advertising report 2014
The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising. Who are biggest fmcg advertisers in the UK in 2014?
ad of the week
Asda gets into the Halloween spirit with dance party Video
Asda is once again the UK mult that makes the most effort for Halloween
FSA probe finds widespread addition of undeclared sugar in coconut water
2 Sisters boss Ranjit Singh summoned by Commons Committee
10 packaging innovations of 2017
Arla launches Protein Milk containing 30% more than standard
Innis & Gunn makeover marks return to barrel aged beers
Tropicana offers shoppers chance to vote for new juice
Our food & drink highlights from Anuga 2017
Tetley moves into squash aisle with functional range
Plain packaging: who's next?
Cadbury adds Inclusions eggs with innovative choc shells
The Co-op adds swathe of wine SKUs in data-inspired refresh
Warburtons debuts ‘Pride & Breadjudice’ ad starring Peter Kay
Peter Kay packs in the laughs in Warburtons 'period drama'
Young's and Saucy Fish Co unveil new additions to frozen ranges
Urgent action is needed to protect coconut water's success
Trolley posters 'deliver 15% sales boost for brands'
