Watermelon vodka to ‘nitro’ cocktails: what’s coming in booze this May?

Every month The Grocer takes a deep dive into the hottest booze launches on their way to UK retailers’ shelves.

holland and barrett vegan ice cream

Holland & Barrett unveils own-brand vegan ice cream range

Retailer introduced the range in all 715 UK branches with a buy one get one half price promotion

Offblak (7)

‘Lifestyle tea’ brand OffBlak to launch via D2C

The teas come in pyramid bags packed in colourful slimline boxes resembling premium chocolate bars

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French ‘smart food’ brand Feed makes UK debut

The brand is already available via D2C and is set to roll into retail from June

Gressingham venison burger

Gressingham launches game brand with listings in Asda

The venison and wild boar SKUs are Gressingham’s first NPD since its buyout of Yorkshire Game


Bulldog Skincare for Men rolls out trio of posh bar soap

All three come in 100% recyclable packaging, printed using vegetable inks


Startup Nooro claims UK first with CBD snack bar

The lemon & ginger snack rolled this week into Planet Organic, offering 25mg of cannabidiol per portion


Ginsters debuts in frozen with pasties

A Cornish variant will roll into Tesco from 13 April

Cumberland Sausage in a bag

Asda unveils 'no mess' cook in bag sausages

Its launch coincided with the roll out of Asda’s summer NPD roster, which is set to see it unveil Wagyu beef hot dogs


Barefoot takes major step into canned wine market

The wine brand is pouring its two best-performing SKUs into 250ml cans


King of Shaves unveils sustainable Code Zero spin-off brand

Code Zero is a range of personal care products in refillable formats made from aluminium and cork


Mutti adds pasta sauces and ketchup to UK portfolio

The launches come after Mutti won its first listing with a major high street grocer – landing in Sainsbury’s in January

Henderson's Relish 1

Northern Monk partners with Henderson's Relish for Bloody Mary beer

It is is made with Henderson’s, cayenne pepper, ancho chilli and Szechuan pepper

Purpose Bars (1)

Purpose Foods launches gut-friendly vegan snack bar trio

The three-strong lineup of cold-pressed Purpose Bars is made with pea protein and chicory root

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BrewDog pushes spirits with whisky, gin and vodka launches

It has signed a deal with Waitrose to stock its Transistor whisky

Cow and Gate First Spoon Carrot

Cow & Gate claims highest veg content with First Spoons meals

First Spoons was aimed at making it easier for parents to move their babies on to more complex food, said Cow & Gate

Mia & Ben Carrot

HPP babyfood startup Mia & Ben to roll out chilled meal pouches

The result of two years’ development, the organic meals are designed for feeding stages one and two

Ti Ora

Jacobs Douwe Egberts debuts in UK tea with Ti Ora wellness brand

Eight SKUs will roll exclusively into Sainsbury’s this month through the retailer’s Future Brands initiative

aero bliss

Aero enters gifting market with Bliss bite-sized chocolates

The individually wrapped chocs were created to meet demand for ‘light yet indulgent luxury products’

aldi castellore frizzante canned wine

Aldi launches canned sparkling wine duo

The launch capitalises on the growing trend for canned wines


Hashtag Co unveils hemp-infused coffee in biodegradable pod

Available from 20 April, Cannacoffe marks a world first, claim the London-based Hashtag