All Cereals & breakfast articles
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NewsDorset Cereals muesli reformulation slammed by shoppers
The brand has been hit with a wave of one-star reviews after replacing its Simply range with a trio of new mueslis
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Feature SynopsisFocus On Food On-The-Go: 21 November
Retailers and high-street outlets are revamping their breakfast offers – so how are consumers responding?
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Comment & OpinionOat Cult’s porridge orgy is amusing and disturbing
Oat Cult remains deeply distinctive in a category usually dominated by messaging about health, satiety and warmth
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NewsMost farmers more open to regenerative practices than they were five years ago
The findings come after the hottest summer on record placed significant pressure on growers
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NewsKFC UK makes breakfast debut with ‘KFC flavoured’ savoury cereal
Intended to be served with KFC gravy, instead of milk, the cereal will be available exclusively via Surreal’s online shop
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InterviewsMegan Rossi and Jon Walsh: grocery’s odd couple on never selling out
Jon Walsh and Megan Rossi were told gut health was ‘too sciencey’ for the mass market. Today Bio&Me is in 50,000 stores and has global ambitions
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NewsKellogg’s backs regenerative farming with wheat sourcing programme
The large-scale wheat sourcing programme will help to ’further embed sustainable farming practices linked to soil health, water and biodiversity’
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NewsActivia targets breakfast with big pot launches
The developments come as breakfast continues to drive growth within the yoghurt category, with the occasion posting growth of 38% in the year to February [IRI]
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NewsJoe & The Juice launches new breakfast menu across 80 UK stores
The range features savoury breakfast wraps, each also available as a bowl, and sweet breakfast bowls with protein-led and gut-friendly options
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NewsThe Good Grain overnight oats make grocery debut on Ocado
The online retailer will stock the supplier’s three ready-to-eat overnight oat products
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NewsSpoon Cereals signs licensing deal with Myprotein for protein granolas
The initial products comprise three granolas, in Peanut Butter & Chocolate, Apple & Cinnamon, and Coconut & Cashew
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NewsAllergen-free granola brand Nakey Bakey wins £100k in funding after ScotMid listing
The funding came after Nakey Bakey won ScotMid’s Scottish Favourites competition, securing a listing in the symbol’s Co-op stores across Scotland and distribution through wholesaler JW Filshill
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NewsFerrero swoops for health & wellness breakfast brand Purely Elizabeth in $850m deal
The deal price remains undisclosed but media reports in the US estimated Ferrero paid $850m to buy the business
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NewsNestlé adds functional cereal duo to Shredded Wheat range
Nestlé also launched Shreddies Peanut Butter in Sainsbury’s this week
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NewsDrought and Iranian conflict sends agflation soaring
Andersons has suggested this level of agflation is the highest since the post-Ukraine peak and more than double the rate recorded immediately before the Iran conflict began in late February
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NewsAsda creates new cereal product for families in food poverty
The donation is part of Asda’s partnership with the food industry body Alliance Food Sourcing and redistribution charity Felix
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Category ReportHow retailers are making breakfast healthier
Which retailers are leading the charge when it comes to healthier breakfast innovation? How are brands faring by comparison?
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NewsSalad chain Atis enters breakfast category in ‘biggest move yet’
The menu features a build-your-own yoghurt bar, breakfast pots and a selection of Rye Toasts
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NewsExtreme heat affecting grain harvest, Northern Pasta Co warns
The extreme heat and dry weather are expected to have implications ‘stretching well beyond this year’s crop’
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NewsWeetabix Original holds volume against shrinking cereal category
Despite its core brand’s resilience, UK parent company Weetabix Ltd saw volumes decline last year overall