All Generation Z articles – Page 2
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Comment and Opinion
How to encourage sustainability in a permacrisis
Post COP28, we must take action and understand what is within our control, says Shirine Khoury-Haq, CEO of Co-op
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News
Doritos eyes UK launch for Takis-style Dinamita snacks
The spicy, taquito-style tortilla chips made their US debut in 2012, initially launching in Chile Limon and Nacho Picoso variants
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Category Report
How can pies & pastries win back younger people?
Classic fillings don’t cut it with the younger crowd. So, brands are turning to takeaways, pub grub and snacking for inspiration
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Comment and Opinion
Can M&S learn to speak to a gen Z audience?
The second season of inside M&S sees the retailer attempting to broaden its appeal
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News
Quaker transitions porridge pots to paper packaging
The pots feature new-look packaging designed to appeal to younger shoppers
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News
Heinz adds pickle ketchup inspired by viral TikTok trend
TikTok videos posted with the hashtag #pickle had over 5.4 billion views at the time of writing
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News
Ocado expands Korean range with 50 new products
The retailer now claims to have ‘the largest Korean offering of any UK supermarket’
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Comment and Opinion
Can Lucozade break the soft drinks ‘blueopoly’?
Execution will be key if the rumoured NPD isn’t to leave Lucozade Ribena Suntory feeling blue
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Analysis and Features
Why brands are adding AI to their NPD mix
Brands are using artificial intelligence to react more quickly to consumer trends, formulate products, and even analyse what taste testers really think
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Analysis and Features
Confectionery’s creative challenge: selling old sweets to gen Z
We’ve set agencies the ultimate challenge: give humbugs, candy jewellery and fizzy UFOs a 21st century makeover
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Comment and Opinion
How to market low & no-alcohol to gen Z
For gen Z, the shift in drinking habits is symptomatic of more fundamental shifts in their values, says Rowenna Prest, chief strategy officer at Joint
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Comment and Opinion
Why is Gillette so interested in men’s pubic hair?
A quick splash of water, a spray of deodorant and a brush of the teeth. Men’s selfcare has shifted dramatically in a relatively short space of time
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Comment and Opinion
How brands can market premium products to gen Z
Shoppers may be hard up for cash but they’re still looking for little luxuries, say Oyin Akiniyi, head of cultural conversations at Chivas Brothers and Charlotte Willcocks, head of strategy at creative agency Impero
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Comment and Opinion
Why we must stop bashing EU deforestation laws and embrace change
Rather than fighting legislation and consumer demand, we should proactively embrace change, says Chris Forbes, co-founder at The Cheeky Panda
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Analysis and Features
What is Liquid Death and is it about to take the UK by storm?
Liquid Death is well on the way to reaching cult-like status, but where did it come from and why has it become so popular?
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Comment and Opinion
How brands can harness the power of nostalgia
Nostalgia can be a powerful approach for certain brands, helping them bring back fond memories of their products, says Blake Armstrong, MD at Krow London
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Whitepapers
How the food industry can embrace sustainability
The goal of sustainable and regenerative agriculture is to meet today’s food demands without compromising the ability of future generations to also cover their needs. Discover the three key priorities that will take food businesses one step closer to a truly sustainable future.
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Analysis and Features
MrBeast’s chocolate brand: making its presence felt in UK confectionery
How is the MrBeast brand going to grow UK sales and which retailers will stock it next?
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News
Asda lists MrBeast chocolate bars tipped as ‘the next Prime’
It comes as demand for the products has seen single bars being sold for £8
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Category Report
The new business lunch: lunchbox category report 2023
As the cost of living crisis forces office workers to downtrade from the likes of Pret, an opportunity has arisen for premium grocery