British dairy brand All Things has expanded its cottage cheese range with a new Low Fat variant.
Available in a 450g (rsp: £2.95) and 240g (rsp: £1.85) pots, All Things Low Fat Cottage Cheese follows the brand’s succesful debut in cottage cheese earlier this year, and tapped into rising demand for protein‑rich, versatile foods that fit modern eating habits, the brand said.
Marketed as “Low-fat. Still lush”, the NPD offered a reduced‑fat option without compromising on taste or “spoonability”.
The launch builds on the continued resurgence of cottage cheese, now one of the chilled aisle’s fastest-growing dairy categories, with year-on-year growth of more than 51% [Worldpanel 52 w/e 7 September 2025] as shoppers increasingly seek out high-protein, lower-UPF foods.
Once tied to restrictive dieting, the brand said cottage cheese had undergone a major cultural reset in recent years, fuelled by social media recipes, high-protein cooking trends and a broader shift towards simple, minimally processed foods.
All Things said its new products supported these habits, offering a lighter base for breakfasts, post‑workout meals, snacking and cooking.
The NPD joins the brand’s wider cottage cheese range, created with ‘food creator’ Emily English, which features Natural, Mango and Mixed Berries flavours developed with low‑sugar preserve specialists Fearne & Rosie.
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Since launching in January, the range has built strong momentum in the chilled aisle and is on track to exceed £4m in first‑year sales, with more than three million pots forecast in year one.
By expanding the lineup, the brand said it was continuing its mission to modernise everyday dairy using high‑quality British milk and flavour‑led design.
“Cottage cheese has come back in a big way because it delivers exactly what modern shoppers want – something that’s high in protein, genuinely versatile and easy to use across the day,” said All Things co-founder Toby Hopkinson.
“With Low Fat Cottage Cheese, we wanted to create a lighter option that still feels creamy and satisfying. It’s all of the flavour people love, just with less fat, and it works brilliantly across everything from breakfast bowls to savoury cooking.”
He added: ”The appetite is clearly there – our All Things Cottage Cheese content alone has already reached over 10 million people, showing just how excited people are to rediscover it in a more modern way.”
All Things Low Fat Cottage Cheese hit supermarket shelves during March, starting in Morrisons before expanding to Ocado, Sainsbury’s and Waitrose.
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