All comment & opinion articles
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Comment & OpinionBurnt toast, marmalade and the politics of the EU reset
Given how the UK is in the midst of negotiations on a new sanitary and phytosanitary (SPS) deal with the EU, Rothamsted Research’s burnt toast breakthrough is ‘at risk of hitting the buffers’
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Comment & OpinionWaitrose sacking controversy misses the point on staff safety
There are good reasons staff are discouraged from intervening in shoplifting. Political point-scoring from the Waitrose story is unhelpful
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Comment & OpinionFSA will work with business to design food safety reforms
We have now been given the opportunity to bring about change and strengthen the system as a whole, says Katie Pettifer, Food Standards Agency CEO
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Comment & Opinion‘Less healthy’ food advertising bans won’t reduce obesity
There are much more significant and complex factors driving obesity than advertising, says Stephen Woodford, CEO of the Advertising Association
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Comment & OpinionHow small brands are reshaping TV advertising
Small brands are doing more than just advertising on TV – they’re reshaping how the whole system works, says ITV’s Kate Waters
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Comment & OpinionFood inflation: instead of berating industry, Rachel Reeves needs to help
Despite what you may have read, the price of Easter eggs is coming down
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Comment & OpinionEditor’s picks: McCormick buys Unilever’s food, inflation and the future of co-operatives
Of course, the US-Iran war continues to dominate the news agenda. This week came fresh updates to inflation forecasts
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Comment & OpinionSorted Kids: YouTube channel offers gadgets, experiments and foodie fun for children
The Sorted Food dads have launched a side channel aligned with their (and their audience’s) current life stage
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Comment & OpinionBeyond voluntary reformulation: how change really happens
A more nuanced understanding of food reformulation is better for public health, says Dr Kawther Hashem, head of research and impact at Action on Salt & Sugar
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Comment & OpinionAsda duo demonstrate ‘Big Easter Energy’
Asda’s short and sweet ads deliver a punchy price message
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Comment & OpinionAmazon’s failure in UK grocery has opened the door to Joybuy
Amazon has left the door open to a challenger in exactly the parts of the market where loyalty for it is weak – the most significant being grocery, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionWomen don’t need new beer, they need new reasons to buy it
Beer marketing has historically been aimed at men, says Ruth Stubbs, EMEA CEO at Wavemaker. Here’s how to change that
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Comment & OpinionMove over, protein – fibre is the next big frontier in food
Shoppers want to understand quickly whether a food is ‘good for your gut’ and fibre fits this shift perfectly, says Caroline Hughes, marketing director at Gosh Foods
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Comment & OpinionHFSS didn’t create fmcg’s problem – it exposed it
HFSS didn’t just squeeze promotions, it forced a reset in how brands earn shoppers and how retailers create theatre, says Mike McDonnell, head of partnerships at Zeal Creative
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Comment & OpinionHave we hit peak matcha, and could ube be about to take over?
With Oatly, Alpro and Forest Feast all launching matcha products in the last week, will the matcha mania ever stop or is green a has-been?
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Comment & OpinionEgg crisps and matcha chocolate: six trends from Alimentaria 2026
This year’s event attracted 3,300 exhibitors from 70 different countries
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Comment & OpinionYour Voice: EU reset, oral care, and redistributing recalls
No one in our industry needs a lecture on food security, resilience or the importance of a strong supply chain
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Comment & OpinionEditor’s picks: Asda results, Co-op CEO exit, Huel, and Ocado calling the cops
Asda’s eternally optimistic chairman Allan Leighton has continued to insist the supermarket is ‘edging forward’, despite today’s annual results revealing a very different story.
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Comment & OpinionKFC continues advertising odd streak with chicken ‘test of faith’
KFC’s latest effort is just as enigmatic as previous instalments
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Comment & OpinionYouTuber FatherPhi exposes AI’s limitations and lies
YouTuber FatherPhi poses incredibly straightforward tasks to the likes of ChatGPT, Claude, Grok and Gemini