All comment & opinion articles
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Comment & OpinionNo joke: time for fake marketing stunts to rest in peace
The ASA has said the “light-hearted April Fool’s joke” which said Lipton Ice Tea’s core peach variant was being discontinued was misleading. What now for hilarious marketing jokes?
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Comment & OpinionClimate change needs more sophisticated risk management
Traditional risk management, based on historical data, is no longer fit for purpose in this era of unprecedented volatility, says Scott Kelly, SVP model development, Risilience
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Comment & OpinionWhat’s the true cost of convenience food?
Beyond health and the planet, there’s something deeply human at stake in the rise of convenience eating, says Dan Crossley, executive director at the Food Ethics Council
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Comment & OpinionThe food colour crackdown is here. How can brands adapt?
As the US bans certain artificial food dyes, brands with iconic colours may need to evolve, says Ryan Spence, senior creative at Born Ugly
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Comment & OpinionLessons from a startup founder: the power of pallet builds
Certainly not the most glamorous topic but one I wish I had delved into more during the early stages of launching a product, says Joe Woolf, founder of Tasty Mates and head of retail at HomeCooks
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Comment & OpinionAs ’brain rot’ rises, food & drink can offer calm and clarity
‘Brain rot’ was named the Oxford Dictionary’s word of the year in 2024, highlighting the mental and intellectual decline caused by overconsuming digital content, says Jonny Forsyth, senior director of Mintel Food & Drink Research
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Comment & OpinionAs AI assumes what shoppers want, prepare for a post-screen world
Screenless commerce is becoming the default, and brands need to be ready, says Donna Buckingham, head of client management at Cheil UK
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Comment & OpinionWhy millennial men are the next big health & beauty consumers
According to our new research the audience most likely to increase their spending in health & beauty is millennial men, says Pauline McGowan, head of strategy, The Nursery Research & Planning
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Comment & OpinionWhy we need a debate about food and drink packaging
Consumers want to know more about what their packaging is made of, says Sean Murphy, MD at Encirc. Could ‘chemical’ symbols be the answer?
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Comment & OpinionThe Grocer Gold Awards 2025: winning ain’t easy – and nor should it be
Entering awards should be about more than simple point scoring, because – when they’re done properly – there is an emotional side to winning that goes far beyond profit and loss calculations
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Comment & OpinionWhy desire is the most underrated asset in grocery
Grocery brands don’t have a loyalty problem – they have a desire problem, says Helen Firth, executive director of brand strategy at Landor
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Comment & OpinionRevolutionary health plans will trigger anxiety for supermarkets
Proposals have been met with a mixture of derision and grace from the industry
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Comment & OpinionDash does different with polyamory-based campaign
Dash’s drinks might have short ingredient lists, but this ad focuses on what it has packed inside
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Comment & OpinionHyper-unreal AI food video trends tap into human brain’s dark side
Two foodie trends in AI-generated short-form content are emerging: cutting glass fruit and feeding food to itself
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Comment & OpinionIs it time to tax junk food ads and focus on healthy eating?
Could taxing the ad budgets of junk food manufacturers and spending the money on ads for healthy eating ever work?
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Comment & OpinionTime to get creative in the battle for ‘share of stomach’
It would be a mistake for any business to fail to keep their finger on the pulse of what ‘the other side’ is doing, says Nicola Knight, head of away from home retail insight at IGD
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Comment & OpinionNew UK trade strategy is a chance for fairer supply chains
Even with the world in flux, the UK government and businesses still have the power to catalyse change, says Eleanor Harrison, CEO at the Fairtrade Foundation
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Comment & OpinionGSCOP needs a high-profile win. The GCA should fine Amazon
GSCOP needs a high-profile win to re-engage suppliers and drive long-term progress on retailer compliance, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionThe new CBD ‘sweet spot’ guidance is welcome, but overdue
Brands can now proceed with confidence and clarity, having been given the clearest indication yet that 10mg is the sweet spot
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Comment & OpinionHow supermarkets have been nudging healthier choices for years
Supermarkets have been slowly increasing sales of healthy food for years, but now the stakes have risen, with the prospect of fines if they don’t do better