Beef

▲ £417.7m (13.5%)

Reduced availability of beef cattle, driven by a litany of woes for farmers, has led to prices rocketing in supermarkets. That’s what is behind this massive value gain for beef – the biggest for any branded product in this year’s Top Products Survey. At the same time, its volumes have dipped 0.2% as Brits begin to cut out meat or switch to other animal proteins