All Shopper trends articles – Page 4
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Comment and OpinionThere’s a worrying new trend for brands: deinfluencers
As many as 79% of shoppers believe brands are involved in ‘greedflation’
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Whitepapers3 trends fmcg brands should watch in 2023
With consumers habits constantly changing, learn how consumer goods companies globally are transforming their strategies as trends take shape.
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Analysis and FeaturesThe psychology of cheap meat: how we rationalise factory-farming
Why do so many people eat factory-farmed meat despite caring deeply about animal welfare? Through a series of self-deceptions, humans have disconnected meat from its living source
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Analysis and FeaturesWhy the DTC model is struggling post-Covid
Stuck-at-home consumers were captivated by direct-to-consumer offerings. But as they have returned to shops, many brands have followed
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Promotional FeatureFour ways to build customer-obsession into your business... and why you need to
The only way to build a better customer experience is to ensure that their satisfaction is a company-wide mission. Nicolas Hammer, CEO of leading customer interaction management platform Goodays (formerly Critizr), reveals how.
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Analysis and FeaturesWhat you need to know about generation alpha
Just as you’d got your head around gen Z, a new cohort of tech-savvy youngsters is coming through. But they’re not as screen-bound as you’d think
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Analysis and FeaturesCity BBQs, vegan appetites and budget constraints: 10 charts on barbecues
As summer approaches, what are Brits putting on the barbie? And how do habits differ between age, location and gender?
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Promotional FeatureHow businesses can help consumers cut food waste
With inflation continuing to boom across the market, stretching shoppers’ spending limits, how can retailers inspire shoppers to reduce their household food waste and save money with simple and easy recipes?
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Comment and OpinionFive things we learned at the Gen Z Conference (and one thing no one can agree on)
Candy Kittens co-founder Jamie Laing having an early version of the brand’s logo tattooed on his body was just one revelation
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Promotional FeatureUnderstanding the grocery shopper to win in 2023 and beyond
Shoppers are facing a multitude of challenges, but understanding their changing motivations can help brands unlock growth throughout 2023 and beyond. Here, Focus Insights explores these motivations and the latest grocery trends.
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Analysis and FeaturesThe eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence
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Promotional FeatureHow brands can conquer cost pressures without losing long-term loyalty
With production costs rising and disposable income falling, consumer packaged goods brands need to navigate an increasingly complex commercial environment. But now, a new tool can help you conquer that challenge.
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Comment and OpinionHow robots, AR glasses and oven-free kitchens will change cooking by 2040
Mintel believes AR glasses, kitchen farms and metaverse cooking games are the future. Here are its top predictions for UK kitchens in 2040
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WhitepapersHow to get to grips with what consumers want in 2023
Understanding what consumers want in the midst of a cost-of-living crisis is a major challenge for consumer goods companies. So how can brands and retailers best tackle this?
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WhitepapersWhat impact is the cost of living crisis having on Christmas?
In its latest report, Vypr uncovers how the current economic climate is affecting consumer behaviour this Christmas, and what opportunities it presents for next year.
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Promotional FeatureHow the cost of living crisis is changing food and drink habits
Fewer treats, shopping around, and the return of pandemic behaviours are just some of the impacts of the cost of living crisis. Read the full report to find out more.
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Promotional FeatureAre retailers missing out on a driven opportunity?
With almost 9 in 10 post-pandemic shoppers still preferring to drive when shopping for groceries1, retailers could be missing a golden opportunity to pique their interest while on-the-move, potentially driving footfall and sales.
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Promotional FeatureWhat is the ultimate shopper experience? And do you have what it takes to deliver it?
The online grocery channel is growing at a phenomenal speed. But are your products discoverable to shoppers? And are you ready to win on the digital shelf?
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Promotional FeatureThe magic of short-term loyalty: instantly changing shopper behaviour
In an era when grocery shoppers have more choice than ever, what can supermarkets do to supercharge their existing loyalty activities? BrandLoyalty points to a recent successful campaign with Sainsbury’s as a positive example.
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