All Loyalty articles
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Comment & OpinionIn wellness, the proof is in the second purchase
Trial may be easy to win but loyalty is not. As functional food and drinks goes mainstream, retention not acquisition is where the opportunity lies, says Claire Tassin, principal strategist at Mintel Wellness Research
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NewsLidl Plus app users unfazed by loyalty scheme overhaul
Users of Lidl’s Plus app have been undeterred by the discounter’s switch to a points-based loyalty programme, with daily active users up 20% year on year in May
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NewsAsda Rewards to offer free gig tickets as loyalty overhaul continues
Improving Asda’s loyalty scheme is a key part of Allan Leighton’s Formula for Growth turnaround strategy
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Comment & OpinionYour Voice: Morrisons, EPR and dynamic pricing
I worked on the Morrisons brand 15 years ago. Back then, the business had a distinctive advantage in grocery retail: its vertically integrated model
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NewsIceland Foods launches free benefits checking service for older shoppers
Iceland hopes the new ‘Benefits Boost’ service will make it easier for shoppers to unlock any unclaimed benefits they may be owed
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Analysis & FeaturesWhy food subscriptions are back on the menu
DTC food & drink boomed in lockdown, then came crashing down. Now subscriptions are back, with brands shifting strategy to offer their customers community, exclusive products and special treats
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Comment & OpinionWhy friction is becoming a selling point for brands
As consumers seek out difficulty for its own sake, smart brands are seeing it as an opportunity, says Tom Gray, global chief strategy officer at Imagination
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Comment & OpinionLidl has overtaken Morrisons – now can it catch Aldi?
Aldi knows what the trouble is, but what is it going to do about it?
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Promotional FeaturesThe loyalty paradox: why shoppers sign up but don’t stay
Signed up, but switched off. Discover the real cost of fragile retailer loyalty and how you can fix this.
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NewsDunnhumby appoints new CEO
The new hire succeeds Josh Bottomley, who decided to step down after three years.
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Comment & OpinionThe backlash against Lidl’s loyalty revamp misses the point entirely
Lidl’s move to points may have frustrated shoppers, but the long-term logic is sound, says Sam Panzer, director of GTM strategy at Talon.One
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NewsCJ Lang rolls out Barista Bar loyalty app across Spar stores
The app enables customers to collect digital stamps with every purchase
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NewsAsda bids to woo back shoppers with major range and store refresh
Allan Leighton is rolling the dice in an attempt to address Asda’s freefalling market share, by encouraging ‘those who shop elsewhere to choose Asda again’, the supermarket said
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Comment & OpinionEditor’s picks: political chaos, pricing and loyalty schemes
This week The Grocer’s coverage, as I’m sure in many other places, has been dominated by the extraordinary political implosion we are witnessing in Westminster
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Analysis & FeaturesGetting personal: the next frontier for supermarket loyalty schemes
AI is turning supermarket loyalty schemes from a ‘blunt instrument’ into a one-to-one marketing tool. But can retailers get the balance right?
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NewsFive Guys launches nationwide loyalty programme
The wallet-based rewards programme will give members a new reward almost every time they visit
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NewsOcado launches rewards programme for Smart Pass holders
Customers can choose as many offers as they like from a selection of 15 featured deals that are on offer at any one time
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NewsAldi pokes fun at Lidl’s loyalty changes with cucumber giveaway
Aldi leapt on the fact that a free cucumber costs 100 points by giving away cucumbers at a store on Friday and posting the video on Instagram
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InterviewsApps, loyalty and customers: Louise Weise on Lidl’s winning way
As Lidl revamps its loyalty scheme, chief customer officer Louise Weise explains why getting the basics right is key to the discounter’s stellar growth
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NewsLidl launches scan & shop to the public for the first time
The service, called Lidl & Go, means customers can now scan items with a smartphone as they put them in their shopping basket