All Loyalty articles
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Comment & Opinion
Little Treats: loyalty rewards are a long overdue smart move for Waitrose
Most Waitrose shoppers are likely to want better Waitrose rewards much more than John Lewis rewards
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News
Loyalty voucher platform Steppr targets groups of independent retailers
The vouchers can be redeemed across a choice of brands by shoppers
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Comment & Opinion
Retail’s obsession with pushing volume is a zero-sum game
Volume is a zero-sum game right now – this spate of activity is a simple share grab with no net extra for suppliers, says David Sables, CEO of Sentinel Management Consultants
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News
Waitrose expands MyWaitrose loyalty programme with ‘Little Treats’ rewards
Waitrose is set to expand its MyWaitrose loyalty programme with a new ‘Little Treats’ pilot scheme offering members rewards when they reach specific spending thresholds
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News
Iceland Foods rebrands Bonus Card scheme in major new loyalty push
Iceland Foods has overhauled its loyalty programme, rebranding the Bonus Card as the Bonus Club while introducing enhanced monetary rewards and third-party partnerships
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News
Co-op launches ‘wave phone to become a member’ feature on ESLs
Once tapped or waved in proximity of the ESL, the phone’s NFC reader can immediately load a URL directing customers to the Co-op membership webpage
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News
Waitrose upgrades app with ‘in-store’ mode to boost shopping experience
Waitrose has enhanced its MyWaitrose app with a new ‘In-store Mode’ that uses location data to improve the shopping experience, including a shopping list function that checks product availability at specific stores.
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News
Poundland names the date it will stop selling online and close its loyalty app
The digital retreat is part of a restructuring process under new owner Gordon Brothers, the investment firm that bought Poundland from Pepco Group in June
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News
Bidfood launches Christmas discounts and loyalty giveaway
The foodservice wholesaler will be launching over 300 Christmas deals throughout November and December
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Comment & Opinion
Today’s variety discount shopper wants more than low prices
Low prices may have been the original draw but they’re no longer the path to success for variety discounters, says Michela Pearson, insight analyst at IGD
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Comment & Opinion
Free delivery, fat chance: why loyalty needs more than a discount
With dozens of schemes vying for attention, often offering nearly identical discounts and promo deals, loyalty has begun to lose its meaning, says Zac Eller, GM, global partnerships at ExpressVPN
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News
Subscription meal delivery player Calo raise $39m in funding round extension
The extension follows an initial $25m raise in an oversubscribed Series B funding round in December 2024
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News
Supermarket loyalty in decline as cost of living crisis drives more ‘needs based’ shops
Not only are shoppers switching supermarkets more often, they are spending less in stores when they visit, according to new UK shopper data from Reward
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News
Tesco extends LiveRamp partnership for ‘more personalised ads’
Customers are set to receive ‘more personalised and informative’ advertising
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Promotional Features
Why today’s promo shoppers want more than just a discount
Today’s consumers are more than just discount chasers and those brands that rely on outdated promotional playbooks risk falling behind. Discover how to adapt to this new generation of promo shoppers to gain not only sales, but long-term loyalty.
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Interviews
How has Tesco changed under Ken Murphy in the past five years?
After winning The Grocer Cup last week, Group CEO Ken Murphy outlines how Tesco has changed in the nearly five years since he took on the role
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News
M&S confirms Sparks rewards are back after cyberattack
Sparks rewards were the among the services that were disabled after cyberattackers targeted M&S over the Easter bank holiday weekend in April
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News
Sainsbury’s launches personalised pricing at checkouts in latest loyalty expansion
Sainsbury’s is taking its loyalty programme to the next level by extending personalised pricing to physical checkouts, allowing Nectar members to access up to 10 tailored offers weekly without pre-downloading them.
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News
Morrisons More member pricing arrives on Deliveroo
The member pricing rollout follows the integration of the supermarket’s Morrisons More loyalty scheme on to the aggregator app earlier this year
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Whitepapers
What’s driving shopping decisions in 2025
UK shoppers are starting to feel cautiously optimistic. But that doesn’t mean they’re ready to go back to old habits. Download Dentsu’s latest report to discover the trends shaping retail and how brands can stay relevant, responsive and ready for growth.