All Loyalty articles
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NewsLidl launches scan & shop to the public for the first time
The service, called Lidl & Go, means customers can now scan items with a smartphone as they put them in their shopping basket
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Comment & OpinionWhy has Lidl scrapped Coupon Plus rewards in favour of Points?
Lidl says the loyalty move is based on customer feedback, but not all shoppers are convinced
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NewsDeliveroo drops on-time delivery promise from Gold tier membership
Another perk – 10% credit back on restaurant orders over £30 – has also been pulled
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NewsLiberty X hit reimagined as ‘Just a Lidl’ for launch of loyalty points
The 2002 hit Just a Little has been reimagined as ‘Just a Lidl’ to promote the launch today of Lidl Plus Points in the discounter’s loyalty app
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NewsLidl overhauls loyalty app with new Points system
Lidl Plus users will earn one point for every £1 spent in store, replacing Coupon Plus rewards for reaching monthly spending thresholds
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Promotional FeaturesThe beautiful game: how to win at sports partnerships 2.0
With the FIFA World Cup, Commonwealth Games and Wimbledon all landing this summer, the opportunity to capitalise on major sporting moments is huge. Discover how the smartest brands are building 360-degree partnerships – and what retailers can do to make the most of them in-store.
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Comment & OpinionTesco’s new strategy: this time it’s (even more) personal
After posting another stellar set of results, Tesco’s unveiled a new strategy. What’s it all about?
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Analysis & FeaturesAs inflation bites, why are budget food ranges disappearing?
With the cost of living squeezing shoppers ever harder, you’d expect value ranges to be expanding – but the opposite is true. What’s going on?
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NewsM&S launches ‘Sparks wallet’ in more personalised loyalty scheme
The feature is at the heart of a ‘new and transformed’ Sparks programme launched today
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NewsTesco and Adobe sign AI deal to boost Clubcard personalisation
The ‘strategic AI partnership’ is focused on personalising the content and offers Tesco serves up to its Clubcard members and ‘better anticipating’ their needs along the shopping journey
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NewsMorrisons revives retro loyalty stamps in renewed More Card push
The promotion, with crystal glassware brand Spiegelau, follows Morrisons’ promotion with Pyrex last year
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NewsSainsbury’s Nectar360 partners with Uber and Uber Eats
It marks the first time Nectar has partnered with a ride-hailing platform
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KVI TrackerRetailer promotions help drive down Easter confectionery prices
In the absence of multibuy offers, retailers are leveraging loyalty and price promotions to keep down the price of Easter treats
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NewsPizza Hut upgrades loyalty programme to reward frequent customers
Customers can earn stamps that can be redeemed for treats with every delivery or collection order
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NewsMorrisons expands More Card with game and free rewards in latest loyalty move
Morrisons wants to grow participation into its More Card by simplifying the rewards and offers available
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NewsWaitrose reintroduces loyalty pricing on Easter chocolate
MyWaitrose members can enjoy a third off a selection of Cadbury Easter Eggs and Lindt Lindor truffles
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Comment & OpinionMorrisons is turning a corner while Asda hits a dead end
There is light at the end of the tunnel for Morrisons, says David Sables, CEO of Sentinel Management Consultants
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NewsFormer Tesco CCO Alessandra Bellini joins Barrows Connected Store board
Barrows Connected Store will be looking to Bellini to provide ‘unbiased, strategic guidance and independent oversight, helping to challenge internal thinking and support long-term growth’
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Promotional FeaturesHow rapid response can buy retailers loyalty far beyond Mother’s Day
Annual events such as Mother’s Day put a huge expectation on grocery retailers to curate the perfect gifting inventory – whether bought in-store or, increasingly, online. So, how can they respond in a way that will secure not just that day’s purchase, but longer-term consumer loyalty.
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Comment & OpinionWhy alcohol brands don’t need to ‘go big’ with marketing
These moments generate reach and talkability, but what they don’t reliably do is build loyalty, says Siobhan McDade, chief publishing officer at Jungle Creations