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The British Egg Industry Council will launch The Eggs Factor next month - a marketing campaign aimed at finding 'the face of eggs'. The move comes as BEIC looks to boost UK egg sales and convey the message that eggs are a modern,...
The Sugar Puffs Honey Monster is back as part of a £3m marketing push to promote honey's health credentials and establish the ailing brand as a better-for-you option. The iconic brand ambassador will mak e his first on-pack appearance...
Lurpak brand ambassador Douglas the Butterman has melted into marketing history.The trombone-playing figure has been axed by Arla in favour of a new campaign that aims to play on the number one butter brand’s Scandinavian heritage.The...
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