Despite last-minute rumours to the contrary, the HFSS rules are now live. It’s been a right upheaval. Are you up to speed?
Read storyDetailed guidance on the HFSS clampdown is here, but sources have warned of gaps as retailers focus on the cost of living crisis
Brands with HFSS products must either innovate or reformulate to get around incoming restrictions. Here are some examples of how they’ve done it
Comment & Opinion
Whole Foods Market has lost its soul with mainstream brands
By Sonny Drinkwater, co-founder & CEO of Well Easy
The election offers a golden chance for food industry policy
By Ian Wright and co-chair of the Food & Drink Export Council
Why stricter HFSS legislation could backfire
By Alex Lawrence and senior strategic insight director at Circana