HFSS
The latest news, features, analysis and opinion on how the new government restrictions on high fat, salt and sugar products are impacting the food and drink industry
Everything you need to know about HFSS but were afraid to ask
Despite last-minute rumours to the contrary, the HFSS rules are now live. It’s been a right upheaval. Are you up to speed?
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HFSS clampdown: new guidance explained
Detailed guidance on the HFSS clampdown is here, but sources have warned of gaps as retailers focus on the cost of living crisis
10 new food launches prompted by HFSS restrictions
Brands with HFSS products must either innovate or reformulate to get around incoming restrictions. Here are some examples of how they’ve done it
Webinars
WATCH: How will HFSS affect store design?
WATCH: Future-proofing NPD in the age of HFSS
WATCH: How will HFSS change shopper behaviour?
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Comment & Opinion
Why alcohol brands don’t need to ‘go big’ with marketing
By Siobhan McDade
Trusted Advertising: treatise explores marketing’s future
By Ian Quinn
Feedback: ASA and eco claims, HFSS rules and mackerel prices
By The Grocer