in depth – Page 6
-
Comment and Opinion
The future of e-commerce could be in consciously decoupling
Headless commerce can help marketers be more innovative and agile, says Rita Harnett, e-commerce partner of Wavemaker
-
Comment and Opinion
Voice technology has to evolve before it can revolutionise shopping
There are several frictions voice tech needs to overcome to change shopping habits – not least becoming more convenient, says Capture’s Matt Lee
-
Comment and Opinion
Cut through the hype. How do you know if direct-to-consumer is right for you?
Graze and Hello Fresh succeeded by providing a solution for health-conscious and time-strapped consumers, says Entropy founder Alex Tait
-
Analysis and Features
How regulators are trying to rein in e-commerce giants
The number of retailers governed by the Grocery Code Adjudicator rose to 13 last week
-
Comment and Opinion
Customers are demanding - so meet their needs with your digital experience
Regular auditing of your online offering will help you pinpoint areas for improvement, says Harry Walker of Google
-
Comment and Opinion
Five questions retailers should ask themselves about mobile commerce
There’s a lucrative opportunity for retailers who get mobile right, says Google’s Harry Walker
-
Comment and Opinion
Attention economy: online grocery sites must become less exploitative
. Ethical questions are being raised about addictive digital behaviour and its impact on the individual In the so-called ‘attention economy’, every digital experience we have – whether on social media, news platforms or retailer sites – encourages us to spend more time, spend more money or ...
-
Comment and Opinion
Asda and Just Eat's delivery partnership could prove truly disruptive
Asda’s tie-up with Just Eat is a bold move towards providing for the convenience shop online, says Harry Walker of Google
-
Analysis and Features
Are takeaway delivery firms eating grocery’s lunch (and dinner)?
As supermarkets figure out how best to tackle the ‘last mile’, takeaway delivery firms are a potential threat – but also a potential opportunity
-
Comment and Opinion
Bic’s Amazon deal shows an alternate future for D2C offerings
Working with Amazon means Bic doesn’t need to think about fulfilment
-
Comment and Opinion
Rapid grocery delivery: how compelling is the business case really?
Is there enough demand to justify the high level of investment in rapid grocery delivery, asks Google’s Harry Walker
-
Comment and Opinion
Could Amazon seriously be considering a Morrisons move?
Morrisons’ changed relationship with Amazon could mean much more than more direct access to customers
-
Comment and Opinion
How confectionery brands can reap the rewards of e-commerce
There is significant room for growth in confectionery, says Hannah Stote, head of e-commerce at Wavemaker
-
Analysis and Features
Can Jon Faiman deliver on Waitrose's £1bn online sales promise?
Tension over the M&S divorce is mounting as Ocado co-founder sets up rival tech firm to help
-
Analysis and Features
Can the Morrisons-Ocado split really be a win-win?
Ocado gets back CFC space, Morrisons can sign new deals. So is it really a better deal all round?
-
Comment and Opinion
Ocado is right to target single-person households
The online supermarket is looking to take single-person households from bricks and mortar rivals
-
Comment and Opinion
How Walmart is using data to fill the digital 'black hole'
The grocer is aiming to use more data in a better way, explains Tim Mason, CEO of Eagle Eye
-
Comment and Opinion
How Waitrose and M&S should prepare for the Ocado switch
The M&S-Ocado joint venture will also be a fascinating experiment in shopper decision making, says Jeremy Garlick, a partner at Insight Traction
-
Analysis and Features
Direct hit: how to make direct-to-consumer selling pay
D2C businesses are all the rage among consumers, startups and established brands alike. But do the numbers stack up?
-
Analysis and Features
Ocado Zooms ahead in rapid delivery service comparison
How the services compare on a shop-for-tonight 12-item mission