Opinion
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Comment & OpinionFamous farmers, plant-based wins and food waste challenges
One of the most successful rebrands in recent years has been the almost unanimous industry move from ’vegan’ to ’plant-based
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Comment & OpinionWe should all have beef with the EU plant-based labelling decision
We have all been deemed too daft to differentiate between a plant-based ‘steak’ or ‘drumstick’ and one that was cut from the carcass of a cow or chicken, says Karen Spinner, sales & marketing manager at The Vegan Trademark
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Comment & OpinionOatly ruling exposes a bigger challenge for plant-based brands
The challenge now is that although plant-based is no longer bought purely as a dairy substitute, much of the category is still marketed through dairy language and cues, says Steve Wildish, founder of Wildish & Co
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Comment & OpinionThe Tasters: food-related war film offers dramatic dining at Hitler’s table
The film follows a young woman who is forced to taste meals for the paranoid Führer
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Comment & OpinionPlant-based labelling controversy is a ‘smokescreen’
The food policy landscape is shaped by well-resourced lobbies intent on keeping the focus away from plant-based diets, says Claire Ogley, head of campaigns, policy and research at The Vegan Society
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Comment & OpinionFood strategy is a policy opportunity we can’t afford to miss
This cannot be another strategy that sits on a shelf, or simply says the right things but has no teeth for delivery, says Andrew Stark, senior research and policy manager at Eating Better
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Comment & OpinionEvery retailer should care about protein diversification
Protein diversification is not a niche sustainability metric; it is quickly becoming a core indicator of retail climate credibility and strategic leadership, says Joanna Trewern, director of partnerships at ProVeg International
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Comment & OpinionIs UHT finally shrugging off its ‘poor man’s milk’ image?
UK consumers are waking up to the host of benefits UHT offers and realising it doesn’t have to mean a compromise on taste, says Niko Vuorenmaa, CEO at Oddlygood Group
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Comment & OpinionVeganuary used to feel unstoppable. What happened?
Veganuary is quieter because the category has matured, says Toni Ehrnreich of Bol Foods. Plant-based is now part of everyday life
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Comment & OpinionVeganuary veil misses the bigger health opportunity
If the goal is to build lasting, healthy habits across the nation, we may need to move beyond binary choices and restrictive labels, says Harvey Choat, MD at Nexus PR
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Comment & OpinionToo much, too soon: what went wrong at The Vegan Food Group
Many of the problems faced by The Vegan Food Group were of its own making
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Comment & OpinionWhat’s in a name? Why the vegan vs plant-based label matters
The problem for consumers is that there is no widely agreed definition for ‘plant-based’ in the same way that there is for ‘vegan’, says Alexander Huntley, research and impact manager at The Vegan Society
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Comment & OpinionRFK’s protein obsession is a food strategy the UK can do without
New meat-heavy diet guidelines in the US serve as a clear warning for the need to follow the scientific evidence, says food and nutrition policy expert Ali Morpeth
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Comment & OpinionWhy 2026 is time to say goodbye to the plant-based aisle
Retailers should give meat-free food a fairer shot at long-term success by integrating it into how people actually shop and eat, says Elin Roberts is CEO at Better Nature
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Comment & OpinionWhy plant-based should’ve been Brentford’s match winner
When businesses frame meat-for-meat swaps as major climate victories, it risks misleading fans and undermining genuine progress, says Luke Byrne, innovation and sustainability director at This
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Comment & OpinionAre UK meat sales soaring – or is someone telling porkies?
A report in The Telegraph said ‘a growing number of supermarket customers switched back to beef, lamb, pork and poultry this year while shunning meat-free options’ – but alas, this is not the case
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Comment & OpinionWill Brussels finally bin plant-based ‘meaty terms’ ban?
Europe’s powerful agrifood lobby has long campaigned for a ban… but shoppers understand what a ‘veggie burger’ is
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Comment & OpinionThe rot of factory farming goes deeper than one ‘bad’ supplier
It’s almost impossible for consumers to grasp what really goes on behind the locked gates of factory farms, says Juliet Gellatley, founder & director of Viva
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Comment & OpinionInside Track’s defence is long on indignation, short on answers
The British farming and food industry doesn’t need well-meaning professionals pushing for government-co-ordinated market manipulation, says Mike Coppen-Gardner, founder and CEO of SPQR
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Comment & OpinionThe Inside Track: activist ideology or industry concern?
British agriculture and the food industry deserve better than this Trojan horse of faux concern concealing a radical anti-meat agenda