Will Brussels finally bin plant-based ‘meaty terms’ ban?

Vegan burger black plastic

Europe’s powerful agrifood lobby has long campaigned for a ban… but shoppers understand what a ‘veggie burger’ is

The EU’s rightward shift looks set to continue later this week as, just days after confirming a significant watering-down of its anti-deforestation, it looks set to vote to ban the use of ‘meaty’ descriptors for plant-based foods, such as ‘sausages’ and ‘burgers’.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW