All Trends articles
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Comment & OpinionShoppers are losing trust in deals and promotions, and who can blame them?
New research finds financially stretched shoppers trust deals least of all. Black Friday is the starkest example of a strategy backfiring, says Joseph Fullylove, insight director at Hall & Partners
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Analysis & FeaturesOC&C the top 150: Fit for the future
The UK’s 150 biggest suppliers have been tested by war and climate challenges – but most have shown their strength, delivering in ‘a tough place’
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Comment & OpinionFunctional foods and AI tools: the trends that will shape 2027
As a founder who spends a lot of time watching the market, talking to other business owners, and seeing what’s landing on shelves, here are five things Caleño Drinks’ Ellie Webb believes we’re going to see more of in 2027
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Comment & OpinionBrands face a clean-label protein trap
Hitting a big headline protein number from plants almost always means reaching for an ingredient that clean-label shoppers have been taught to fear, says Anthony Warner, development chef at New Food Innovation
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InterviewsThe big shots: how Moju built a £100m category
Moju’s founders have established a new category. They’re hoping a similarly pioneering approach to NPD will contribute to ‘mindful’ growth
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Comment & OpinionYou don’t need more data. You need a better way to share the data you have
The fastest route to better consumer insight isn’t more research, it’s getting the right people in a room to argue about what it means, says Jeremy Garlick, partner at Insight Traction
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Category ReportBooze formats shrink as drinkers’ moderation grows
Could smaller packs provide a profitable solution for beleaguered booze brands?
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NewsNew York Bakery drops high-fibre bagel after just 18 months
The high-fibre bagel was launched last year as part of a new Health & Wellness range from New York Bakery
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NewsShoplifting offences soar 163% on Halloween
The intelligence solution found theft peaked between 11am and 12 noon on Saturday 31 October across the UK
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Comment & OpinionTaste will become retail’s next competitive advantage
Retailers have never had more data on their customers but as AI makes personalisation universal, the real edge may be creative judgement, not algorithms, says Louise Odquier, strategy director at Imagination
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Category ReportProtein continues to flex its muscles
Brits are going potty for protein. Which brands are winning the power struggle?
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Guide ToThe Grocer Guide To Soft Drinks
While consumers increasingly focus on functional and healthier aspects of the soft drinks category, taste and hydration remain the key drivers, according to suppliers. But what other factors are driving consumer interest and how can retailers translate growing online influence into in-store performance?
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NewsSupermarkets grab bigger slice of food spend as diners ditch restaurants
Grocery gained share from hospitality as cost pressures pushed consumers towards value, convenience and eating at home
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Partner FeaturesHow retailers and suppliers can both win the battle for volume
Suppliers and retailers need to change the game – and by focusing on the customer boost volume for everyone at the table.
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Comment & OpinionWhen everyone’s an expert, who should shoppers trust?
As influencers, AI and wearables flood shoppers with advice, brands will win trust not by shouting louder but by being verifiably honest, says Alice Pilkington, associate principal at Mintel Food & Drink
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Category ReportMiddle Eastern and African cuisines touted for growth
Brits are enjoying tastes of far-flung destinations aplenty
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NewsBooker locks 600-plus prices for autumn foodservice season
Booker’s latest price lock marks the third phase of the wholesaler’s Value Locked campaign, with prices across Booker’s own-label and branded goods secured until 5 January
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Partner FeaturesWill your supply chain survive Christmas?
Surviving Christmas starts with a resilient supply chain. Here’s how to make it happen in time for the festive rush.
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Partner FeaturesUnpacking provenance: what Welsh produce means to shoppers
When it comes to provenance on the plate, Protected Geographical Indication (PGI) can unlock a competitive advantage
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NewsEmpire Bespoke Foods taps ‘fricy’ trend with Hot Tamales candy duo
The candies tap into consumer appetite for sweet and spicy flavour combinations